This is a rather expensive case, which snappily attaches via magnets. The stand can be adjusted for various angles and it feels good quality. But for some reason the edge of the case has a sort of flange with a sharp edge, which (although this may look stylish) is actually rather uncomfortable hold. Apple should mould this feature with a rounder profile.

A useful protector for your iPad

This is an improvement on the previous Smart Folio with a better arrangement for standing the iPad up to view.It fits the iPad well and protects the back while leaving the speakers clear and unobstructed.Still expensive and would have been better with facilities to hold the Apple Pencil Pro in transit.Earlier iPad Folios did not last the lifetime of the iPad they were made to fit, but this seems to be made from better material.

Great Product ! Great service

First IPad , easy to transfer info from IPhone . Purchased charger at the same time . Good sound , picture brilliant , would recommend . Next day collection , John Lewis at its best.Thank you

Poor design - very disappointing product.

This cover attaches to the iPad by a magnetic strip. If you pick it wrong it falls off the cover. We now have a cracked screen due to the weak magnetic fixing. I normally always buy Apple accessories as they give good protection. The way the iPad stands on a flat surface is also poor with this product as it's very unstable.

Pretty Color! Works as intended

I love the color as it matches the purple Ipad wonderfully. It is very smooth to the touch and allows easy access to the buttons. I enjoy that it folds into a stand which is perfect for video calls.

Smart Cover

Was impressed by the look of the cover. Looks well made, slim and smart. When I removed it from the box wondered how it attached to iPad but it simply is magnetic and holds well. Nice that it can be used to raise iPad to angle to read.

Updating and old favourite

Smart looking case and fits my new i-pad well. I chose the colour I preferred, but colour was not a prime consideration for me.It is only attached magnetically, which is neat, but it is not as secure as my previous i-pad and cover, (which gripped all around, but allowed access to on/off and volume buttons). Consequently it is easily dislodged and becomes detached.There is possibility of more than one tilt of the stand, which I find helpful.

[Rewarded Review] Designed by Apple for Apple 11in iPad

Because product was designed specifically for this iPad, it works great. When you open the cover, the iPad comes on. It is expensive for what you get, but all Apple products are expensive.

[Rewarded Review] Great product

Denim color is really nice to compliment the blue IPad. It connects so easily. Not worried now that it’s protected. I haven’t tried standing with it yet since I do have a hard stand to use.

iPad Air M2

I regret having bought the iPad Air M2. I had a Gen 9 iPad before. The reason I traded in was the battery life. The battery life of the iPad Air is worse. Not even 24 hours without use and 4 hours with use if I’m lucky.