AVEENO Baby Soothing Relief Moisture Cream contains ACTIVE NATURAL Colloidal Oats Formula and rich emollients that soothe dry, irritable skin. It's clinically proven to moisturize for 24 hours and soothe dry skin. This formula absorbs quickly and is gentle enough newborn's delicate skin as well. It's hypoallergenic and fragrance free. AVEENO uses select natural ingredients because of their advanced benefits. These are called ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results. Scientists at AVEENO follow highest standards of ingredient selection, formulation and manufacturing, with processes that retain the strength and purity of such ingredients. Today, AVEENO brand is most trusted for its use of natural ingredients. As a skin protectant, active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin. Carefully extracted from the oat kernel, ACTIVE NATURAL Oat Extract contain 5 vital ingredients also found naturally in healthy baby skin.