As a hair stylist I don't usually recommend at home color, but this product I actually like. It is easy to mix and the instructions are clear. It comes with a conditioning hair mask for after bleaching. It is perfect for using before the semi-permanent colors for bright results. Obviously you will need to follow directions and the same rules still apply: It will NOT achieve light blonde on previously colored hair or very dark hair. You will have to reapply to get those results. Also if you have a lot of hair you will want to get 2 or 3 boxes to be sure you don't run out in the middle of applying. Bleaching your whole head at home is RISKY so if you are wanting a full blonde color, see a stylist! However, if you are just doing some accent pieces, are pre-bleaching ... MoreAs a hair stylist I don't usually recommend at home color, but this product I actually like. It is easy to mix and the instructions are clear. It comes with a conditioning hair mask for after bleaching. It is perfect for using before the semi-permanent colors for bright results. Obviously you will need to follow directions and the same rules still apply: It will NOT achieve light blonde on previously colored hair or very dark hair. You will have to reapply to get those results. Also if you have a lot of hair you will want to get 2 or 3 boxes to be sure you don't run out in the middle of applying. Bleaching your whole head at home is RISKY so if you are wanting a full blonde color, see a stylist! However, if you are just doing some accent pieces, are pre-bleaching for brighter color results or you know what you are doing then I would recommend.

I really wanted something that was safer than other toxic alternatives because my skin and scalp, well basically everything is sensitive and i also take allergy meds daily. This was perfect for me i didn’t notice any reactions or sensitivities. I was extra cautious and even did this outside for better ventilation and used gloves and a smock and old clothes i didn’t mind throwing away or using as old work clothes just in case. I lined my hairline with Vaseline all the way around. I followed the directions to a T by reading it several times and watching videos as well. If you have never done something like this before it’s best to be over prepared than underprepared because U can end up in bad shape. If you are looking for a safer alternative product such as this then ... MoreI really wanted something that was safer than other toxic alternatives because my skin and scalp, well basically everything is sensitive and i also take allergy meds daily. This was perfect for me i didn’t notice any reactions or sensitivities. I was extra cautious and even did this outside for better ventilation and used gloves and a smock and old clothes i didn’t mind throwing away or using as old work clothes just in case. I lined my hairline with Vaseline all the way around. I followed the directions to a T by reading it several times and watching videos as well. If you have never done something like this before it’s best to be over prepared than underprepared because U can end up in bad shape. If you are looking for a safer alternative product such as this then I’m thinking you are already going to be cautious. I’m very pleased with the results and the items included in the package. I also like to use hair masks and color conditioners to help make this last. Try this product out if you are on the fence it is well worth it for your peace of mind and your hair.

This is my first experience with this brand and I have to say, this is a great bleach kit. It comes with everything you need including a hair mask and gloves! All the products are creams, no powders so there's no dust to breathe in and no mess to clean up. The bleach mixture doesn't have a very strong odor which is great for everyone involved. It didn't burn or itch a whole lot. It was on for 30 minutes, got to a nice pale yellow but could've gone longer since the bleach wasn't even close to being dry or inactive yet. It didn't damage the hair, no hair fell out either. The included hair mask is a fairly large tube, smells so nice and left the bleached hair feeling soft and hydrated. One thing to note, one box doesn't do a whole lot; if you have shoulder length hair ... MoreThis is my first experience with this brand and I have to say, this is a great bleach kit. It comes with everything you need including a hair mask and gloves! All the products are creams, no powders so there's no dust to breathe in and no mess to clean up. The bleach mixture doesn't have a very strong odor which is great for everyone involved. It didn't burn or itch a whole lot. It was on for 30 minutes, got to a nice pale yellow but could've gone longer since the bleach wasn't even close to being dry or inactive yet. It didn't damage the hair, no hair fell out either. The included hair mask is a fairly large tube, smells so nice and left the bleached hair feeling soft and hydrated. One thing to note, one box doesn't do a whole lot; if you have shoulder length hair you will definitely need 2 boxes. I have absolutely no complaints when in regards to this kit!