Suffering form dry, chapped lips, Alfred Woelbing invented Carmex lip balm in the USA in the 1930s. The Woelbing family still runs the business today and Carmex has become one of the world's most loved lip balms with over 130 sold every minute! The unique formula of Carmex soothes, protects and moisturises-resulting in soft, healthy-looking lips. Carmex lip balm is now available in squeezable tubes and stickes in addition to Alfred's original pots. Try it for yourself and experience why this award-winning lip balm is a favourite of celebrities and make-up artists all over the world! How to use: Apply liberally and evenly as often as necessary. Especially useful before and after exposure to sun, wind, or low temperatures. Recommended before and after lipstick application to preserve and restore moisture. Reapply frequently to maintain protection. Store product out of sun/away from heat.