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Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml
Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml
Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml
Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml
Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml
Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml
Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml
Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml

$71.45

(659 reviews)

The first liquid lipstick by CHANEL uniting shine and ultrawear in a satiny finish. Lifeproof and water-resistant, it delivers satiny shine, colour and hydration for 12 hours. Its unique, ultra-comfortable texture provides the lips with a sensation of softness and suppleness for 10 hours. In a gradation of black, its semi-transparent lacquered tube immediately reveals the intense colour within. Available in 20 new shades. Clinical evaluation of 21 women. Instrumental evaluation of 21 women. Self-assessment by 21 women. The first liquid lipstick by CHANEL that delivers satiny shine, colour and hydration for 12 hours. Water-resistant. Clinical evaluation of 21 women. Instrumental evaluation of 21 women.

The first liquid lipstick by CHANEL uniting shine and ultrawear in a satiny finish. Lifeproof and water-resistant, it delivers satiny shine, colour and hydration for 12 hours. Its unique, ultra-comfortable texture provides the lips with a sensation of softness and suppleness for 10 hours. In a gradation of black, its semi-transparent lacquered tube immediately reveals the intense colour within. Available in 20 new shades. Clinical evaluation of 21 women. Instrumental evaluation of 21 women. Self-assessment by 21 women. The first liquid lipstick by CHANEL that delivers satiny shine, colour and hydration for 12 hours. Water-resistant. Clinical evaluation of 21 women. Instrumental evaluation of 21 women.

(659 reviews)

The first liquid lipstick by CHANEL uniting shine and ultrawear in a satiny finish. Lifeproof and water-resistant, it delivers satiny shine, colour and hydration for 12 hours. Its unique, ultra-comfortable texture provides the lips with a sensation of softness and suppleness for 10 hours. In a gradation of black, its semi-transparent lacquered tube immediately reveals the intense colour within. Available in 20 new shades. Clinical evaluation of 21 women. Instrumental evaluation of 21 women. Self-assessment by 21 women. The first liquid lipstick by CHANEL that delivers satiny shine, colour and hydration for 12 hours. Water-resistant. Clinical evaluation of 21 women. Instrumental evaluation of 21 women.

The first liquid lipstick by CHANEL uniting shine and ultrawear in a satiny finish. Lifeproof and water-resistant, it delivers satiny shine, colour and hydration for 12 hours. Its unique, ultra-comfortable texture provides the lips with a sensation of softness and suppleness for 10 hours. In a gradation of black, its semi-transparent lacquered tube immediately reveals the intense colour within. Available in 20 new shades. Clinical evaluation of 21 women. Instrumental evaluation of 21 women. Self-assessment by 21 women. The first liquid lipstick by CHANEL that delivers satiny shine, colour and hydration for 12 hours. Water-resistant. Clinical evaluation of 21 women. Instrumental evaluation of 21 women.

$71.45 - $125.99

in 16 offers

The lowest price for Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - #63 Ultimate 5.5ml right now is $71.45 at Fresh Beauty Co., compared across 6 retailers.

The all-time low was $71.45 on 30 Dec 2025. That's the lowest price we've ever tracked — a great time to buy.

Prices last updated 30 June 2026.

Variety:

62 (Still)
64 (Exigence)
65 (Imperturbable)
66 (Permanent)
70 (Immobile)
72 (Iconique)
73 (Invincible)
74 (Expérimenté)
75 (Fidélité)
79 (Éternité)
Tenacious

Price comparison

Price data powered by pricesAPI.io

Last updated at 30/06/2026 19:24:51

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$125.99

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 63 Ultimate 5.5ml/0.18oz

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 63 Ultimate 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 74 Experimente 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 80 Timeless 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 73 Invincible 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 70 Immobile 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 64 Exigence 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 65 Imperturbable 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 72 Iconique 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 79 Eternite 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Beautiful lipsticks
2 February 2021Rajeshwari

originally posted on nordstrom.com

I bought 64 exigence, 66 permanent, 78 tenacious and 77 dark blossom.The pinks - 64 and 66 are beautiful. I’m blown away with 66. This lasts fairly long enough. They are comfortable.The problematic areas are,a. When you layer them - they feel sticky. The color also moves. I also felt it wasn’t lasting long as opposed to one swipe.b. All of the glittery shades are not perfected yet. I tried them with Chanel ‘try on’ option, they were comparable to the real lipsticks. I ended up returning 77 dark blossom as color was way too brown and sparkles didn’t work the way it should. The Nordstrom website picture has no relevance to this lipstick. Both color and finish are different in real time.Since many of the shades are limited edition, I am considering getting a ... MoreI bought 64 exigence, 66 permanent, 78 tenacious and 77 dark blossom.The pinks - 64 and 66 are beautiful. I’m blown away with 66. This lasts fairly long enough. They are comfortable.The problematic areas are,a. When you layer them - they feel sticky. The color also moves. I also felt it wasn’t lasting long as opposed to one swipe.b. All of the glittery shades are not perfected yet. I tried them with Chanel ‘try on’ option, they were comparable to the real lipsticks. I ended up returning 77 dark blossom as color was way too brown and sparkles didn’t work the way it should. The Nordstrom website picture has no relevance to this lipstick. Both color and finish are different in real time.Since many of the shades are limited edition, I am considering getting a backup for 66. The challenge right now is finding the right shade with this global pandemic. I wish Chanel releases samples so we can decide just looking at the pictures from websites.

Definitely Timeless!
12 May 2024MinimalModestChic

originally posted on nordstrom.com

This color is absolutely gorgeous!!! It’s the perfect deep red…very sexy, and makes those pearly whites look even brighter. It has a silky smooth consistency where it’s comfortable on the lips and it literally lasted on my lips all day…even after eating. Will eventually purchase in other colors; But for now…I’ll keep enjoying being timeless.

Rich Pigment but Doesn’t Last
12 March 2021StephanieC8

originally posted on nordstrom.com

I purchased this lipstick with high hopes, but I find it to be a bit of a let down overall.Pros:- Rich pigment- Doesn’t bleed even without a liner- Doesn’t feel dry after hours of wearCons:- Smudges with the slightest accidental touch- Color begins to wear away after a couple of hours- The color begins to shift around on the lip, causing the pigment to appear patchy, and you get the dreaded color block line on the inside of the lip (so, when you pucker, talk, etc....you can clearly see a line)- The moment you eat or drink, game over. You will definitely need to reapply.I purchased a matte color that is way better (you just have to deal with the dry feeling).

Specification

Design HouseChanel
Fragrance Notesjasmine, citrus, pepper and iris
Year Introduced2006
Recommended Useromantic

Price comparison

Updated 1 day ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$125.99

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 63 Ultimate 5.5ml/0.18oz

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Fresh Beauty Co.

$71.45

Out of stock

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 63 Ultimate 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Out of stock

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 74 Experimente 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Out of stock

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 80 Timeless 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Fresh Beauty Co.

$71.45

Out of stock

Chanel Rouge Allure Laque Ultrawear Shine Liquid Lip Colour - # 73 Invincible 5.5ml/0.18oz 63 Ultimate / 5.5ml/0.18oz

Delivery between 7–15 July $8.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Beautiful lipsticks
2 February 2021

I bought 64 exigence, 66 permanent, 78 tenacious and 77 dark blossom.The pinks - 64 and 66 are beautiful. I’m blown away with 66. This lasts fairly long enough. They are comfortable.The problematic areas are,a. When you layer them - they feel sticky. The color also moves. I also felt it wasn’t lasting long as opposed to one swipe.b. All of the glittery shades are not perfected yet. I tried them with Chanel ‘try on’ option, they were comparable to the real lipsticks. I ended up returning 77 dark blossom as color was way too brown and sparkles didn’t work the way it should. The Nordstrom website picture has no relevance to this lipstick. Both color and finish are different in real time.Since many of the shades are limited edition, I am considering getting a ... MoreI bought 64 exigence, 66 permanent, 78 tenacious and 77 dark blossom.The pinks - 64 and 66 are beautiful. I’m blown away with 66. This lasts fairly long enough. They are comfortable.The problematic areas are,a. When you layer them - they feel sticky. The color also moves. I also felt it wasn’t lasting long as opposed to one swipe.b. All of the glittery shades are not perfected yet. I tried them with Chanel ‘try on’ option, they were comparable to the real lipsticks. I ended up returning 77 dark blossom as color was way too brown and sparkles didn’t work the way it should. The Nordstrom website picture has no relevance to this lipstick. Both color and finish are different in real time.Since many of the shades are limited edition, I am considering getting a backup for 66. The challenge right now is finding the right shade with this global pandemic. I wish Chanel releases samples so we can decide just looking at the pictures from websites.

Rajeshwari originally posted on nordstrom.com
Definitely Timeless!
12 May 2024

This color is absolutely gorgeous!!! It’s the perfect deep red…very sexy, and makes those pearly whites look even brighter. It has a silky smooth consistency where it’s comfortable on the lips and it literally lasted on my lips all day…even after eating. Will eventually purchase in other colors; But for now…I’ll keep enjoying being timeless.

MinimalModestChic originally posted on nordstrom.com
Rich Pigment but Doesn’t Last
12 March 2021

I purchased this lipstick with high hopes, but I find it to be a bit of a let down overall.Pros:- Rich pigment- Doesn’t bleed even without a liner- Doesn’t feel dry after hours of wearCons:- Smudges with the slightest accidental touch- Color begins to wear away after a couple of hours- The color begins to shift around on the lip, causing the pigment to appear patchy, and you get the dreaded color block line on the inside of the lip (so, when you pucker, talk, etc....you can clearly see a line)- The moment you eat or drink, game over. You will definitely need to reapply.I purchased a matte color that is way better (you just have to deal with the dry feeling).

StephanieC8 originally posted on nordstrom.com
Ultraeesr Shine Liquid Lip color
31 August 2023

If you love a bit of shine and stain this is the product. Product is not heavy moderately long wearing and can also be used as blush. I really like the thin consistentcy of the product that sits on the skin and becomes part of the skin.

originally posted on macys.com
Unlimited is a Knockout
6 March 2021

I bought the Allure Laque in 68 which is a bright coral-red-orange it's a great color for early spring, I needed to liven my face up. I have a light complexion with a strong yellow undertone and I look very pasty without rouge/blush and lipstick. The makeup artist suggested this color and formula because it has staying power yet not drying, I layer 752 Bitter Orange Rouge Coco Gloss on top and the combination is a clear winner. After the colors are somewhat dried down I use my fingers to pick up a gentle amount of color and then tap my paws on my cheeks this technique has served me well over the years as it streamlines the face paint process as I do not have to carry a blush compact.

slim5555 originally posted on nordstrom.com
Very sophisticated
25 December 2023

I got a free sample from the associate because I'm a regular customer. She gave me the Timeless shade #80. It is a moist, long-wearing liquid lipstick with a satin finish. I'm a Winter in seasonal color theory with blue eyes, brunette hair, and light olive skin. I normally wear medium to bright lip colors. This shade intimidated me because its intense blue-red looks deeper than what I'd normally wear. It is sophisticated for evening or formal dress, and it shows up under night lights. It is best worn with dark clothing for balance. If you are naturally deep, you could wear it in daytime. I save it for after five o'clock. It's the best evening color I've ever worn. I would buy this if I ran out.

Mary originally posted on macys.com
Where do I begin
19 January 2021

I got two of these. The first was 66 permanent, and the other shade was 67 steady. I can’t say enough good things about them. The colors are strong and beautiful, and when they say ultra wear they MEAN IT. This will not come off unless you want it off. Mine stays on all day with no problem at all, doesn’t smudge, and I have to try pretty hard to get it off at night. It also leaves my lips feeling moisturized and soft, unlike many other long wear lipsticks. I absolutely recommend this.

Ghnvxsfaaaallll originally posted on nordstrom.com
Why? When Chanel Makes a Better Formula, Why?
13 October 2022

Chanel makes a dual ended long lasting liquid lipstick called Le Rouge Duo Ultra Tenue. The colors are buildable, but one or two coats with the topcoat, and it's good for hours. Under a mask? No problem. Eating and drinking? Perfect for that business lunch or cocktail party. Just running, too busy to think about touching up, but want to look effortlessly pretty? Got you covered.But this? This is nice at first, but never really dries down. Don't even Think about eating anything! You might get away with a flute of champagne or a glass of water. But the color fades and won't last. Why oh why do these makeup brands invest in new formulae when they have perfection? Don't know, but never buying any more of these.

Countess originally posted on nordstrom.com
so classic
20 June 2024

I am so in love with these lippies! I received a sample a few months back and I was in denial for a while that my lips and the color looked absolutely stunning. But I am in love and every color I’ve tried has really been flattering. My lip lines look smoother and the colors seem to have a blurring effect on me. I would highly recommend!

MeVee originally posted on nordstrom.com

Specification

Design HouseChanel
Fragrance Notesjasmine, citrus, pepper and iris
Year Introduced2006
Recommended Useromantic