Colgate Optic White Express White Toothpaste 125g - Fresh Mint

[This review was collected as part of a promotion. ] I have been using the toothpaste for a few weeks now but unfortunately I have to say it did not whiten my teeth as it claimed to do. I did not notice any change in the whiteness of my teeth after 3 days or even after weeks of use. However the packaging is quite nice and easy to use- the tube can sit upright on a bench which is handy. Before trying this product I was slightly concerned as I have heard people say before that whitening products can make your teeth feel sensitive or painful and also ruin your enamel but I am happy to say that this product did not cause me any discomfort or sensitivity after using frequently. So if you are concerned about that and you want to try this, go ahead and get this! Maybe you ... More[This review was collected as part of a promotion. ] I have been using the toothpaste for a few weeks now but unfortunately I have to say it did not whiten my teeth as it claimed to do. I did not notice any change in the whiteness of my teeth after 3 days or even after weeks of use. However the packaging is quite nice and easy to use- the tube can sit upright on a bench which is handy. Before trying this product I was slightly concerned as I have heard people say before that whitening products can make your teeth feel sensitive or painful and also ruin your enamel but I am happy to say that this product did not cause me any discomfort or sensitivity after using frequently. So if you are concerned about that and you want to try this, go ahead and get this! Maybe you will have a better whitening result than me. The tube also claims that it won't damage enamel which put my mind at ease. In terms of the actual toothpaste- it has quite an overwhelming chemical-like taste (assuming that is the active whitening ingredient) and it is not really very minty so it doesn't give you that nice minty breath that regular toothpastes do. Overall this toothpaste still cleaned my teeth quite well and wasn't too different to regular toothpaste apart from the taste. I didn't notice any changes in the colour of my teeth, but was happy that it didn't cause me tooth sensitivity or pain. I wouldn't repurchase but was definitely not a bad experience! *RESPONSE FROM COLGATE* Hi Gemmas, it's Colgate here. We saw your comments for Colgate Optic White Express White toothpaste and wanted to thank you for your compliments on our product packaging and stand up tube. Although we're sorry that you didn't see any whitening results, we're pleased that you found this product cleaned well and did not result in any sensitivity. Although individual results can vary, as Colgate Optic White Express White contains twice the amount of the key whitening ingredient, as compared to existing Colgate Optic White toothpaste, you can start to achieve whiter teeth in as early as 3 days and even better results with ongoing use.

[This review was collected as part of a promotion. ] Thanks beautyheaven and Colgate for sending me Optic White Express White toothpaste to review for the trial team. Who doesn't want their teeth to look whiter, even if your teeth aren't terribly stained or yellow looking? My teeth are in pretty good condition so I really didn't expect a huge improvement in the whiteness of my teeth using this product. It claims to whiten the teeth in just 3 days so I used it morning and night for a week to test it out. The tube is on the small side I think for the cost of the product but you don't use it as much I guess and it is certainly a cost effective form of teeth whitening. The packaging is the signature red of the optic white range. I love the large flip top lid, which lets ... More[This review was collected as part of a promotion. ] Thanks beautyheaven and Colgate for sending me Optic White Express White toothpaste to review for the trial team. Who doesn't want their teeth to look whiter, even if your teeth aren't terribly stained or yellow looking? My teeth are in pretty good condition so I really didn't expect a huge improvement in the whiteness of my teeth using this product. It claims to whiten the teeth in just 3 days so I used it morning and night for a week to test it out. The tube is on the small side I think for the cost of the product but you don't use it as much I guess and it is certainly a cost effective form of teeth whitening. The packaging is the signature red of the optic white range. I love the large flip top lid, which lets it stand upside down on your sink/vanity and makes dispensing really quick and easy. I quite enjoyed the "hot" minty flavour of the toothpaste and although it didn't feel abrasive on my gums or teeth I could sense it was not as smooth as a regular toothpaste. After using this toothpaste my teeth felt smooth and clean and my breath was freshened. After 2-3 days I did notice an overall improvement in the brightness and "sparkly-ness" of my teeth but without them necessarily looking whiter. Although by the end of the week I think they did appear slightly whiter than before I started. Apart from that I noticed I had no increased sensitivity from the toothpaste, which can be a problem for some whitening products. I wouldn't use this continually as an everyday toothpaste for the long-term, as I believe the hydrogen peroxide (whilst in a small and enamel safe amount) could potentially get a little damaging to the enamel after extended continued use. However I would definitely continue to purchase this toothpaste as something to use now and again when I feel like my teeth need a little brightening and would definitely recommend it to others.

[This review was collected as part of a promotion. ] Upon testing this product, I was little hesitant that it was some ordinary toothpaste in the market. Once received, it was straight to the bathroom and ready to test this awesome product. My teeth was whiter as ever, a better appearance to what it used to look like before. It also cleans so well, that it felt smooth and shiny the next day... now i'm positive it is the toothpaste taking into effect! I am a big tea and coffee drinker, five days a week. On a weekly basis, my teeth are constantly stained by effects of tea and coffee and this was not a good look for me! I used this product for three days already and I can definitely notice the stains slowly fading... this makes me feel wonderful and with better ... More[This review was collected as part of a promotion. ] Upon testing this product, I was little hesitant that it was some ordinary toothpaste in the market. Once received, it was straight to the bathroom and ready to test this awesome product. My teeth was whiter as ever, a better appearance to what it used to look like before. It also cleans so well, that it felt smooth and shiny the next day... now i'm positive it is the toothpaste taking into effect! I am a big tea and coffee drinker, five days a week. On a weekly basis, my teeth are constantly stained by effects of tea and coffee and this was not a good look for me! I used this product for three days already and I can definitely notice the stains slowly fading... this makes me feel wonderful and with better confidence to smile! It made my teeth feel super clean the next day and I could not resist feeling my clean teeth! Using the product was quite easy and it was you would regularly brush your teeth, just squeeze a fair amount on your toothbrush and brush away, remembering of course not to swallow the product but rinse thoroughly with water. It came in a shiny informative red cardboard box, and for a whitening toothpaste packaging it definitely caught my eye. It would also be easy to find in the supermarket with its cute small packaging. The size itself is smaller than average toothpastes but it's amazing as you can carry this everywhere with you, even in your purse without worrying about how heavy it will be in your purse! Its small and convenient and will not take up much space in your bathroom too, so this product is ideal for those not wanting to use up alot of space with so many products. The flip open and close cap is super convenient as well as it's not messy and it's a simple open and flip to open and close the product. This made to suit those on the go and with ease - makes it much better for us to clean and brush our teeth! There was a strong smell but it was not unbearable. Seeing that it's a whitening toothpaste with many ingredients needed to whiten your teeth, it was okay to use the product on my gums as they were not sensitive anyway. Long term wise within using this toothpaste, I can definitely not worry about paying so much visiting the dentist next time. I can simply use this toothpaste and get results within three days! Overall I'd give this magnificent product a 4/5! They could work on the cardboard box packaging, but that's alright because the product is most important here.

My husband and I use this product and re-purchase whenever we run out. We are convinced it makes our teeth whiter and have comments from other about the whiteness of our teeth. We both love the flavour and texture. Some toothpastes can leave a film around your teeth, this absolutely doesn’t. Very happy with this product

[This review was collected as part of a promotion. ] Having used the Optic White toothpaste twice a day for the better part of a month, I feel that this product has been given a fair chance to deliver on its promise of whiter teeth in just 3 days. I have not noticed a dramatic improvement in the colour of my teeth which is unfortunate because I was excited for this product to deliver where others had failed. This toothpaste seems to contain nothing special when compared to other toothpaste on the market. One good thing I can say about it is that it is a power product to kill off bacteria in your mouth including both the top and bottom of your tongue which can harbor germs that cause bad-breathe. Every morning and evening this toothpaste never failed to give me a ... More[This review was collected as part of a promotion. ] Having used the Optic White toothpaste twice a day for the better part of a month, I feel that this product has been given a fair chance to deliver on its promise of whiter teeth in just 3 days. I have not noticed a dramatic improvement in the colour of my teeth which is unfortunate because I was excited for this product to deliver where others had failed. This toothpaste seems to contain nothing special when compared to other toothpaste on the market. One good thing I can say about it is that it is a power product to kill off bacteria in your mouth including both the top and bottom of your tongue which can harbor germs that cause bad-breathe. Every morning and evening this toothpaste never failed to give me a good kick, leaving me feeling refreshed and my teeth well cared for. I wish I could give this product a higher rating however as I am not impressed with the changes in my tooth colour it has to sit at 3 stars. RESPONSE FROM COLGATE: Hi Roxyprincess, it's Colgate here. We saw your comments about Colgate Optic White Express White and are pleased to learn that this product left your mouth feeling clean and refreshed after use. Although Optic White toothpastes don't contain specific ingredients to fight bacteria, the wintergreen flavour in these products certainly do give your mouth a refreshing 'kick'. Although it's great that you saw some whitening results after use, were sorry that you didn't achieve the outcome you'd hoped for. As Colgate Optic White Express White has twice the level of the key whitening ingredient, as compared to existing Colgate Optic White, it does work faster, in as early as 3 days. Whilst results may not always be visible at this early stage, whitening continues to improve with ongoing use.

[This review was collected as part of a promotion. ] I picked this toothpaste up in my Rewards Room order as I love teeth whitening products. Colgate has always been a favourite brand of mine, but I have never tried one that claims to whiten in three days. The whitening effect is definitely apparent! I used it morning and night for a week, and have definitely noticed a difference. It's one of the few toothpastes that actually work, so the results have been quite surprising. I also usually find with products that contain peroxide, I get sensitivity with continued use, however have not experienced that issue with this toothpaste which is great! The only downside is the taste. I'm really not a huge fan of it. I have used a teeth whitening gel with similar active ... More[This review was collected as part of a promotion. ] I picked this toothpaste up in my Rewards Room order as I love teeth whitening products. Colgate has always been a favourite brand of mine, but I have never tried one that claims to whiten in three days. The whitening effect is definitely apparent! I used it morning and night for a week, and have definitely noticed a difference. It's one of the few toothpastes that actually work, so the results have been quite surprising. I also usually find with products that contain peroxide, I get sensitivity with continued use, however have not experienced that issue with this toothpaste which is great! The only downside is the taste. I'm really not a huge fan of it. I have used a teeth whitening gel with similar active ingredients and it definitely has the same odd taste. I think Colgate has tried to cover the taste but if they figured out a way to completely mask it, it would be a contender as a forever toothpaste for me.

[This review was collected as part of a promotion. ] I quite like the style of the toothpaste tube because of it's ability to stand on it's lid. I have been using this product twice daily. There is a slight warming sensation in the mouth and lips when using this. I have to say I really did not enjoy the taste of the toothpaste and it was not all that refreshingly minty in taste for me in comparison to other mint toothpastes I have used. It seemed to have a chemical taste to it. I looked forward to rinsing out as quick as possible after using it. I did find that my teeth felt really clean and even shiny right from my first use. My breath did not feel as fresh though as other toothpastes leave it. After 3 days of use, I did the inspection to see if my teeth looked ... More[This review was collected as part of a promotion. ] I quite like the style of the toothpaste tube because of it's ability to stand on it's lid. I have been using this product twice daily. There is a slight warming sensation in the mouth and lips when using this. I have to say I really did not enjoy the taste of the toothpaste and it was not all that refreshingly minty in taste for me in comparison to other mint toothpastes I have used. It seemed to have a chemical taste to it. I looked forward to rinsing out as quick as possible after using it. I did find that my teeth felt really clean and even shiny right from my first use. My breath did not feel as fresh though as other toothpastes leave it. After 3 days of use, I did the inspection to see if my teeth looked whiter, but I could not see any difference at that point. After closer to a week though, I did see my teeth looking just that little bit whiter. Even though I did not like the taste, if someone were to ask me about whitening toothpastes, I would recommend this one as I can see that my teeth look fractionally whiter, so it made some sort of difference. I also really liked the clean feel it gave to the surface of my teeth, but I would recommend the use of a mouth wash after use to take away any chemical taste from the toothpaste and to leave your breath feeling more minty fresh. RESPONSE FROM COLGATE: Hi Lynx, it's Colgate here. We saw your comments about Colgate Optic White Express White toothpaste and are pleased to hear that you would recommend this product! It's great to hear that you enjoy using our 'stand-up' tube and that this product left your teeth feeling clean, but we're sorry to hear that it was not as minty and fresh as you prefer to see in a toothpaste. Colgate Optic White Express white contains a flavour which is different to most of our range, and can take some time to become used to. The warming sensation is also normal, but again it is different to others in our range. As Colgate Optic White Express White has twice the level of the key whitening ingredient, as compared to existing Colgate Optic White, it does work faster, in as early as 3 days. Although results may not always be visible at this early stage, we're glad to hear that you saw some improvement in whitening after use; these results should continue to improve with ongoing use.

[This review was collected as part of a promotion. ] I was excited to try this whitening toothpaste since surprisingly I have never tried any at home whitening products or this type of toothpaste before because I always doubted its ability to actually work in a noticeable way! A toothpaste that claims to noticeably whiten teeth in a matter of three days? Yes please! My favourite part about this product apart from its shiney easy to use red tube packaging, was the fact that there was not 15 minute waiting time to let it sit and whiten, there was no additional steps in order to get whiter teeth, you simply replace your regular toothpaste with this and brush twice a day and it should work. It was simply a no-brainer! Although the texture of the toothpaste was slightly ... More[This review was collected as part of a promotion. ] I was excited to try this whitening toothpaste since surprisingly I have never tried any at home whitening products or this type of toothpaste before because I always doubted its ability to actually work in a noticeable way! A toothpaste that claims to noticeably whiten teeth in a matter of three days? Yes please! My favourite part about this product apart from its shiney easy to use red tube packaging, was the fact that there was not 15 minute waiting time to let it sit and whiten, there was no additional steps in order to get whiter teeth, you simply replace your regular toothpaste with this and brush twice a day and it should work. It was simply a no-brainer! Although the texture of the toothpaste was slightly runnier than the regular colgate toothpaste, I enjoyed the very mild minty taste of it and the satisfying amount of foam that was created while brushing, as opposed to those weird toothpastes that dont foam up! How are you supposed to know its doing its job if you cant see it foam up!! Although I didnt notice a massive change in the whiteness of my teeth by day 3, I have to say that after a good week of using this toothpaste I am starting to notice pearlier white teeth in comparison to before, especially in pictures! While I dont think the results are as dramatic as you'd expect from other clinical whitening methods at the dentists where much harsher and stronger chemicals are used to whiten teeth and often leave the teeth feeling weaker but whiter, there was some definite change using this toothpaste and my normally sensitive teeth feel and look quite clean and white! I feel that this is a better option to whitening teeth since the process is gradual and not as much of a shock to my teeth as other options. I am quite excited to see the results that the end of this tube will bring!

[This review was collected as part of a promotion. ] I am a regular coffee drinker and user of Colgate Optic White toothpaste and am satisfied with it whitening ability. After a week of using Optic White Express White, I am sad to say that I did not see any whitening effect above the usual whitening I get from the regular Optic White toothpaste. Ease of Use You just have to use it like a regular toothpaste at least twice a day. I did not have to alter my routine just to use Express White. Packaging The packaging looks very similar to the regular Optic White, with the shiny red box and the shiny red tube. I haven't seen this product on the shelves of my local supermarket, but I can imagine that I may have difficulty differentiating it from the regular Optic White ... More[This review was collected as part of a promotion. ] I am a regular coffee drinker and user of Colgate Optic White toothpaste and am satisfied with it whitening ability. After a week of using Optic White Express White, I am sad to say that I did not see any whitening effect above the usual whitening I get from the regular Optic White toothpaste. Ease of Use You just have to use it like a regular toothpaste at least twice a day. I did not have to alter my routine just to use Express White. Packaging The packaging looks very similar to the regular Optic White, with the shiny red box and the shiny red tube. I haven't seen this product on the shelves of my local supermarket, but I can imagine that I may have difficulty differentiating it from the regular Optic White toothpaste. Smell and Taste It had a minty smell with a slight chemical-ly peroxide-y after-taste that I did not find bothersome. In fact, it was much more tolerable than other whitening toothpastes I've tried before. Overall As a whitening toothpaste, I have no doubt that it is effective. My only problem with it is that, in my opinion and 1-week experience, it isn't any more effective than the regular Optic White that I have been using for quite some time. Since this is more expensive than the regular Optic White, I will be repurchasing and recommending the regular Optic White over Express White. RESPONSE FROM COLGATE: Hi Oliveoil, it's Colgate here. Thanks for trialling Colgate Optic White Express White toothpaste and for taking the time to share your feedback. We're pleased that you found this product easy to use and it was good to hear that you preferred the flavour to other whitening toothpastes you have previously used. We're pleased you saw some whitening results and wanted to reassure you that as Colgate Optic White Express White contains twice the amount of the key whitening ingredient, as compared to existing Colgate Optic White, you can start to achieve whiter teeth in as early as 3 days and even better results with ongoing use.

[This review was collected as part of a promotion. ] As much as I wanted to LOVE this product, I just couldn't! After using for longer than the minimum 3 day period, I found that although my teeth were definitely clean and white, they weren't much whiter than prior to using this product. The product was easy to use- just as any other toothpaste is. Squeeze a small amount onto your brush and away you go- the premise is simple. I also loved the way in which the packaging can be stood "upside down" to get every last drop of toothpaste out- and take up less benchspace. The product itself smelt fresh and clean, leaving a nice minty, mentholy taste on my tongue. The use of, price point, packaging and more are all great contributions to this product, unfortunately however- ... More[This review was collected as part of a promotion. ] As much as I wanted to LOVE this product, I just couldn't! After using for longer than the minimum 3 day period, I found that although my teeth were definitely clean and white, they weren't much whiter than prior to using this product. The product was easy to use- just as any other toothpaste is. Squeeze a small amount onto your brush and away you go- the premise is simple. I also loved the way in which the packaging can be stood "upside down" to get every last drop of toothpaste out- and take up less benchspace. The product itself smelt fresh and clean, leaving a nice minty, mentholy taste on my tongue. The use of, price point, packaging and more are all great contributions to this product, unfortunately however- i found that this worked the same as any other toothpaste I used, and did not necessarily give me any of the promised results. Although I did not expect a miracle, I was hoping that I would see a noticeable change in the colour of my teeth- and i just couldn't. All in all, a decent toothpaste which may work for some- but not made for my teeth it seems! *RESPONSE FROM COLGATE* Hi Rochelle1991, it's Colgate here. We saw your comments for Colgate Optic White Express White toothpaste and wanted to thank you for your compliments about the product packaging and flavour. It's great that you found this toothpaste easy and pleasant to use, but sorry you didn't achieve the whitening outcome you'd hoped for! We wanted to let you know that as Colgate Optic White Express White contains twice the amount of the key whitening ingredient, as compared to existing Colgate Optic White toothpaste, it does work faster, in as early as 3 days. Although results may not always be visible at this early stage, whitening continues to improve with ongoing use; so for the best results, we encourage you to carry on with use.