Colgate Total Advanced Clean Toothpaste is a unique formula that keeps your whole mouth healthy by fighting bacteria on teeth, tongue, cheeks, and gums for 12 hours. It is formulated with micro cleaning particles similar to what dentists use, smoothing and polishing teeth and providing a superior clean. This toothpaste prevents cavities, removes plaque, protects enamel, and freshens breath. It also whitens teeth. For best results, brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. The toothpaste provides up to 12 hours of protection against bacteria with 4 weeks continuous use. Always read the label and use as directed.