DermaVeen Oatmeal Shampoo for Dry, Flaky or Sensitive Scalps is dermatologically tested, pH balanced, paraben-free and fragrance-free. DermaVeen is not only free from common irritants, it is formulated with 10013/0 natural finely milled oat from the Avena Sativa plant - known as Colloidal Oatmeal Offering a host of dermatological benefits, Colloidal Oatmeal is scientifically proven to help: Hydrate. Fight dryness. Restore the protective barrier. Soothe skin prone to itch & irritation. DermaVeen Oatmeal Shampoo is specially formulated with natural Colloidal Oatmeal to gently cleanse your hair whilst it soothes, protects and nourishes the sensitive scalp, retaining the skin's essential oils. Soap-free & pH-balanced to encourage optimal skin function. Soothes dry, irritated scalp & helps to manage dandruff. Emollients leave hair soft & silky. Hypoallergenic. 100% Natural Active. Colloidal Oatmeal. Nourishes & protects. Vegan friendly. Suitable for all hair types and dry, itchy and flaky scalps prone to eczema or dandruff. Dermatologically tested, pH balanced. Free from fragrances, soap, parabens, lanoliln, artificial colours & dyes and alcohol (ethanol). Not tested on animals.