It's good to see that 35mm films are coming down in price, and available locally instead of having to order online. I have no complaints about the film but Walmart's inventory control is strange. I went to a Walmart store to buy the film because online webpage shows it has the film in stock. When I got there, none was available on the shelf. I asked an associate and he told me it was out of stock. While in the store, I checked the webpage and indeed it shows the film is out of stock. Since I needed the film the next day, I checked within 50 miles and ALL Walmart's OOS. It wasn't like that just an hour ago. After I got home an hour later, I thought it was odd and checked the webpage again. It says I can pick up in store the next day, so I ordered and picked it up the ... MoreIt's good to see that 35mm films are coming down in price, and available locally instead of having to order online. I have no complaints about the film but Walmart's inventory control is strange. I went to a Walmart store to buy the film because online webpage shows it has the film in stock. When I got there, none was available on the shelf. I asked an associate and he told me it was out of stock. While in the store, I checked the webpage and indeed it shows the film is out of stock. Since I needed the film the next day, I checked within 50 miles and ALL Walmart's OOS. It wasn't like that just an hour ago. After I got home an hour later, I thought it was odd and checked the webpage again. It says I can pick up in store the next day, so I ordered and picked it up the next morning. How does a film that is OOS in the evening can be available for pick up the next morning, in the same store? I don't get it.

This is one of my favourite films despite the faster speed and associated grain, which isn't as pronounced as some EI400 films. Compared the the standard flavour of Superia 400 the tones and colours are several notches above and in the right conditions provide an incredibly rich palette. On a bright sunny day the colours really pop, especially the reds, though if you're looking for a more subtle effect this isn't the choice for those days. I've added a selection of pics in all lighting condition. In deep shadow the film really lifts the image and on dull days allows the colours to emerge where other films give a murky result. Please keep making this Fuji. Pretty please.

I suppose we should be grateful that Fuji is marketing a C-41 400 at all. But I miss the Fuji branding that beyond generic, general purpose, and instead allowed the buyer to match a film to intended purpose. Ektar vs. Portra, for example, informs the photographer without much else needing to be said. I hope when this Fuji comes back from the photofinisher, I may compare it with a known, distinctive competitor to help decide the next time.