FUJIFILM X-S10 | Cameras | FUJIFILM X Series & GFX - Global
FUJIFILM X-S10 | Cameras | FUJIFILM X Series & GFX - Global
in 1 offers
The lowest price for Fujifilm X-S10 Mirrorless Digital Camera With 16-80mm Lens (Black) right now is $2,213.00 at E-Infinity Online Camera Store.
The all-time low was $1,947.92 on 11 Mar 2026 — today's price is 14% above the lowest ever. That's a little above the best price we've seen.
Prices last updated 12 May 2026.
Fujifilm X-S10 Mirrorless Digital Camera With 16-80mm Lens (Black)
FUJIFILM X-S10 | Cameras | FUJIFILM X Series & GFX - Global
FUJIFILM X-S10 | Cameras | FUJIFILM X Series & GFX - Global
Last updated at 12/05/2026 05:28:06
Fujifilm X-S10 Mirrorless Digital Camera with 16-80mm f/4 Lens (Black)
Free delivery between 18–25 May
originally posted on bestbuy.com
While I’m not new to photography, this is my first Fujifilm camera, and I’m impressed with all the features offered for the price. The build quality, grip, and looks of the camera are superb. Not to mention the sharpness of the pictures. You can take a look at some of the photos I’ve taken thus far. I don’t usually do video, but for those who are interested in 4K, you also get that too up to 30fps which I’ve been enjoying.The use of the camera was a little tedious to use at first and a little intimidating since I’m more familiar with Canon cameras, but with a few videos on YouTube, I was able to feel more comfortable navigating through the camera. Make sure you turn on the boost mode for both picture and video or else you’ll see a significant lag when using the ... MoreWhile I’m not new to photography, this is my first Fujifilm camera, and I’m impressed with all the features offered for the price. The build quality, grip, and looks of the camera are superb. Not to mention the sharpness of the pictures. You can take a look at some of the photos I’ve taken thus far. I don’t usually do video, but for those who are interested in 4K, you also get that too up to 30fps which I’ve been enjoying.The use of the camera was a little tedious to use at first and a little intimidating since I’m more familiar with Canon cameras, but with a few videos on YouTube, I was able to feel more comfortable navigating through the camera. Make sure you turn on the boost mode for both picture and video or else you’ll see a significant lag when using the LCD screen when starting up the camera. I thought I received a defective camera because of this. I wish Fuji would have some prompt to let you know if you’d like to enable or disable this feature when beginning.
originally posted on bhphotovideo.com
This camera is something magical. A love for photography has always been in my blood since childhood, but never having the quality tools to bring my artistic vision to life, I settled for what I could do with the simple cameras I had available. Being in my early 30's now, I finally decided I needed something better than an iPhone. I researched this camera for months before taking the plunge and have not been disappointed. Of course the visual appearance has to be mentioned first. It is simply gorgeous. The classic analog look of it makes you want to set it out on your bookshelf as a statement piece in your home. Besides it's beauty, it seems to be user friendly enough for a beginner to figure out, yet with all the complexities of a professional camera. My favorite ... MoreThis camera is something magical. A love for photography has always been in my blood since childhood, but never having the quality tools to bring my artistic vision to life, I settled for what I could do with the simple cameras I had available. Being in my early 30's now, I finally decided I needed something better than an iPhone. I researched this camera for months before taking the plunge and have not been disappointed. Of course the visual appearance has to be mentioned first. It is simply gorgeous. The classic analog look of it makes you want to set it out on your bookshelf as a statement piece in your home. Besides it's beauty, it seems to be user friendly enough for a beginner to figure out, yet with all the complexities of a professional camera. My favorite aspect has to be the customization and in-camera processing options. Being able to create editing "recipes" that can be applied to one of the 4 custom dial settings, and applied to photos as you're shooting is incredible. You can create the exact aesthetic you want and have straight out of camera photos that are absolutely beautiful. The film simulations can be added to a recipe and with the addition of other settings and changes such as white balance, saturation, grain, clarity, and more, create your own unique look. The skin tones produced with this camera are truly as creamy and amazing as everyone always says about Fujifilm cameras. With your applied customized settings, the jpegs straight out of camera can certainly be frame worthy. I may not ever bother with shooting in raw with how great these photos look honestly. I can't wait to develop my skills more and more with time using this camera and I'm just over the moon about it. With the 18-55mm lens, it's a compact and light, carry everywhere with you type of camera. Exactly what I had hoped for and a dream of a camera for someone like me who has the passion and love for the type of photography that mimics the look and feel of the old film days.
originally posted on bhphotovideo.com
After shooting so many cameras (Canon RP, P, R6, R5; Sony A74; Fuji X100V, XS10, XT4), I always bring this camera together with XF1855 lens everyday due to the follow reasons:1. Extremely light weighted and compact. I can put the combo inside my jacket or hide it inside my sleeve. When holding with single hand, I don't recall any weight burdens.2. Ergonomics. Sooooo easy to hold. Best ergonomics among all my cameras.3. Good looking. It's good looking no matter if I hold it or put it down. Even it's not as pretty as XT4, it does look low profile so I can bring it in any situations.4. Extremely practical lens. XF1855 zoom lens, together with image stabilization and max aperture of 2.8 at 18mm, is much more practical than prime lens or heavier zoom lens in ... MoreAfter shooting so many cameras (Canon RP, P, R6, R5; Sony A74; Fuji X100V, XS10, XT4), I always bring this camera together with XF1855 lens everyday due to the follow reasons:1. Extremely light weighted and compact. I can put the combo inside my jacket or hide it inside my sleeve. When holding with single hand, I don't recall any weight burdens.2. Ergonomics. Sooooo easy to hold. Best ergonomics among all my cameras.3. Good looking. It's good looking no matter if I hold it or put it down. Even it's not as pretty as XT4, it does look low profile so I can bring it in any situations.4. Extremely practical lens. XF1855 zoom lens, together with image stabilization and max aperture of 2.8 at 18mm, is much more practical than prime lens or heavier zoom lens in daily usage.5. Nice color. Best SOOC color among all my cameras. This makes photography extremely enjoyable.6. Build-in flash. Its built-in pop up flash is a deal breaker. I almost always use it. Wow, the end result sometimes matches with my Profoto flash.7. Reasonable price. Due to the inexpensive price, I am not afraid to bring it everyday in tough situations.
| Lens Mount | FUJIFILM X |
| Sensor Resolution | Effective- 26.1 Megapixel (6240 x 4160) |
| Sensor Type | 23.5 x 15.6 mm (APS-C) CMOS |
| Crop Factor | 1.5x |
| Image Stabilization | Sensor-Shift, 5-Axis |
Fujifilm X-S10 Mirrorless Digital Camera with 16-80mm f/4 Lens (Black)
Free delivery between 18–25 May
While I’m not new to photography, this is my first Fujifilm camera, and I’m impressed with all the features offered for the price. The build quality, grip, and looks of the camera are superb. Not to mention the sharpness of the pictures. You can take a look at some of the photos I’ve taken thus far. I don’t usually do video, but for those who are interested in 4K, you also get that too up to 30fps which I’ve been enjoying.The use of the camera was a little tedious to use at first and a little intimidating since I’m more familiar with Canon cameras, but with a few videos on YouTube, I was able to feel more comfortable navigating through the camera. Make sure you turn on the boost mode for both picture and video or else you’ll see a significant lag when using the ... MoreWhile I’m not new to photography, this is my first Fujifilm camera, and I’m impressed with all the features offered for the price. The build quality, grip, and looks of the camera are superb. Not to mention the sharpness of the pictures. You can take a look at some of the photos I’ve taken thus far. I don’t usually do video, but for those who are interested in 4K, you also get that too up to 30fps which I’ve been enjoying.The use of the camera was a little tedious to use at first and a little intimidating since I’m more familiar with Canon cameras, but with a few videos on YouTube, I was able to feel more comfortable navigating through the camera. Make sure you turn on the boost mode for both picture and video or else you’ll see a significant lag when using the LCD screen when starting up the camera. I thought I received a defective camera because of this. I wish Fuji would have some prompt to let you know if you’d like to enable or disable this feature when beginning.
This camera is something magical. A love for photography has always been in my blood since childhood, but never having the quality tools to bring my artistic vision to life, I settled for what I could do with the simple cameras I had available. Being in my early 30's now, I finally decided I needed something better than an iPhone. I researched this camera for months before taking the plunge and have not been disappointed. Of course the visual appearance has to be mentioned first. It is simply gorgeous. The classic analog look of it makes you want to set it out on your bookshelf as a statement piece in your home. Besides it's beauty, it seems to be user friendly enough for a beginner to figure out, yet with all the complexities of a professional camera. My favorite ... MoreThis camera is something magical. A love for photography has always been in my blood since childhood, but never having the quality tools to bring my artistic vision to life, I settled for what I could do with the simple cameras I had available. Being in my early 30's now, I finally decided I needed something better than an iPhone. I researched this camera for months before taking the plunge and have not been disappointed. Of course the visual appearance has to be mentioned first. It is simply gorgeous. The classic analog look of it makes you want to set it out on your bookshelf as a statement piece in your home. Besides it's beauty, it seems to be user friendly enough for a beginner to figure out, yet with all the complexities of a professional camera. My favorite aspect has to be the customization and in-camera processing options. Being able to create editing "recipes" that can be applied to one of the 4 custom dial settings, and applied to photos as you're shooting is incredible. You can create the exact aesthetic you want and have straight out of camera photos that are absolutely beautiful. The film simulations can be added to a recipe and with the addition of other settings and changes such as white balance, saturation, grain, clarity, and more, create your own unique look. The skin tones produced with this camera are truly as creamy and amazing as everyone always says about Fujifilm cameras. With your applied customized settings, the jpegs straight out of camera can certainly be frame worthy. I may not ever bother with shooting in raw with how great these photos look honestly. I can't wait to develop my skills more and more with time using this camera and I'm just over the moon about it. With the 18-55mm lens, it's a compact and light, carry everywhere with you type of camera. Exactly what I had hoped for and a dream of a camera for someone like me who has the passion and love for the type of photography that mimics the look and feel of the old film days.
After shooting so many cameras (Canon RP, P, R6, R5; Sony A74; Fuji X100V, XS10, XT4), I always bring this camera together with XF1855 lens everyday due to the follow reasons:1. Extremely light weighted and compact. I can put the combo inside my jacket or hide it inside my sleeve. When holding with single hand, I don't recall any weight burdens.2. Ergonomics. Sooooo easy to hold. Best ergonomics among all my cameras.3. Good looking. It's good looking no matter if I hold it or put it down. Even it's not as pretty as XT4, it does look low profile so I can bring it in any situations.4. Extremely practical lens. XF1855 zoom lens, together with image stabilization and max aperture of 2.8 at 18mm, is much more practical than prime lens or heavier zoom lens in ... MoreAfter shooting so many cameras (Canon RP, P, R6, R5; Sony A74; Fuji X100V, XS10, XT4), I always bring this camera together with XF1855 lens everyday due to the follow reasons:1. Extremely light weighted and compact. I can put the combo inside my jacket or hide it inside my sleeve. When holding with single hand, I don't recall any weight burdens.2. Ergonomics. Sooooo easy to hold. Best ergonomics among all my cameras.3. Good looking. It's good looking no matter if I hold it or put it down. Even it's not as pretty as XT4, it does look low profile so I can bring it in any situations.4. Extremely practical lens. XF1855 zoom lens, together with image stabilization and max aperture of 2.8 at 18mm, is much more practical than prime lens or heavier zoom lens in daily usage.5. Nice color. Best SOOC color among all my cameras. This makes photography extremely enjoyable.6. Build-in flash. Its built-in pop up flash is a deal breaker. I almost always use it. Wow, the end result sometimes matches with my Profoto flash.7. Reasonable price. Due to the inexpensive price, I am not afraid to bring it everyday in tough situations.
I have not upgraded my XT-3 as I despise the selfie screens that came out the same time IBIS came out on the XT-4. Yet I've been curious about IBIS as I own most of the prime lenses Fuji makes. The XH-2 is scheduled for next year, but I suspect it will also have the selfie screen as Fuji has become more video (camcorder) oriented than camera oriented. I will not spend that kind of money for anything with a selfie screen. So the XH-2 is a doubtful purchase as well.But the X-S10 is not expensive and I could afford it, so my curiosity (and GAS - Gear Acquisition Syndrome) got the best of me. I decide it was a good buy and would allow me to see just how much IBIS helps with a lens that does not have OIS. Plus it would make a good back up for my XT-3.I was very ... MoreI have not upgraded my XT-3 as I despise the selfie screens that came out the same time IBIS came out on the XT-4. Yet I've been curious about IBIS as I own most of the prime lenses Fuji makes. The XH-2 is scheduled for next year, but I suspect it will also have the selfie screen as Fuji has become more video (camcorder) oriented than camera oriented. I will not spend that kind of money for anything with a selfie screen. So the XH-2 is a doubtful purchase as well.But the X-S10 is not expensive and I could afford it, so my curiosity (and GAS - Gear Acquisition Syndrome) got the best of me. I decide it was a good buy and would allow me to see just how much IBIS helps with a lens that does not have OIS. Plus it would make a good back up for my XT-3.I was very pleasantly surprised. The IBIS on my morning low light walks just performs incredibly well. I am able to shoot at lower ISO settings and faster shutter speeds giving me MUCH sharper images than I could get without IBIS. I prefer to take walks and shoot whatever comes to my attention. I don't like having to carry a tripod on my walks so this is a GREAT solution.It does have a selfie screen which does strike me as cheap and flimsy, but lately that appears to be the industry standard so I guess I'll have to live with it. Knowing I can use it will allow me to consider the XH-2 when it comes out.There is something else though. I can't put my finger on it, but there is something about this X-S10 that is just wonderful. It does strike me as a beginners camera, but the build quality and output images are professional quality. There is a feel to it I can't describe. It is just an extremely comfortable camera. The X-S10/35 f1.4 combo is just magic! It feels great in the hand - I love using it.Overall is is a great camera and well worth the investment.
I was looking to switch from a smaller sensor system but didn't want the weight and expense of Full Frame kit. So I chose Fujifilm as they specialise in the APS-C size sensor and have loads of lenses to make the most of it. And wow! Does this camera perform well! The X-S10 feels great in the hand, the 16-80mm kit lens is ideal for travel and landscape. It's 5 x zoom capability also lets you get detail shots too. The image quality is fantastic with the 26 MP sensor capturing lots of detail and the Fujifilm Film simulation settings give you easy access to colour and contrast tweaks at the turn of a dial. On top of that In-Body Image Stabilisation lets you shoot at low shutter speeds without a tripod. I could go on - there is so much to love about this camera and ... MoreI was looking to switch from a smaller sensor system but didn't want the weight and expense of Full Frame kit. So I chose Fujifilm as they specialise in the APS-C size sensor and have loads of lenses to make the most of it. And wow! Does this camera perform well! The X-S10 feels great in the hand, the 16-80mm kit lens is ideal for travel and landscape. It's 5 x zoom capability also lets you get detail shots too. The image quality is fantastic with the 26 MP sensor capturing lots of detail and the Fujifilm Film simulation settings give you easy access to colour and contrast tweaks at the turn of a dial. On top of that In-Body Image Stabilisation lets you shoot at low shutter speeds without a tripod. I could go on - there is so much to love about this camera and system. It's made me love and enjoy photography again.
I used a Canon 700D for a number of years whilst living in China and got really great results from it, but after using a Fujifilm X30 several years ago I realised that I rather prefer an electronic viewfinder and the Fujifilm build quality. Now I finally decided to upgrade after the birth of my daughter and cannot be happier.This camera is an absolute joy to use. It feels great in the hands (better than the Canon) and I have been really impressed with the images that I have gotten with it. Nice dynamic range and colours - especially with Classic Chrome and a touch of additional saturation. The in-built flash works wonders for portraits and I love the articulated screen that I can turn to protect the screen with it's textured finish. The EVF is a lot better than ... MoreI used a Canon 700D for a number of years whilst living in China and got really great results from it, but after using a Fujifilm X30 several years ago I realised that I rather prefer an electronic viewfinder and the Fujifilm build quality. Now I finally decided to upgrade after the birth of my daughter and cannot be happier.This camera is an absolute joy to use. It feels great in the hands (better than the Canon) and I have been really impressed with the images that I have gotten with it. Nice dynamic range and colours - especially with Classic Chrome and a touch of additional saturation. The in-built flash works wonders for portraits and I love the articulated screen that I can turn to protect the screen with it's textured finish. The EVF is a lot better than reviewers would have you believe (though perhaps not as good as more expensive models). I found the size, resolution and refresh rate of the image highly useable, though I recommend setting the brightness to four instead of automatic, as it sometimes tended to be dim in sunlight.Overall, if you are upgrading from a DSLR or from a compact camera (I had a Canon G5X II that I was NOT pleased with - very useable, but terrible IQ) I reckon that this camera will not disappoint. I contemplated going with the Fujifilm X100V, but instead decided on this camera with the 23mm f2.0. I may lose a little IQ, but the lens is far better when used as it is meant to be than reviewers would have you believe and I have image stabilisation. The lack of weather sealing on this camera should not be a problem. Even my older plastic Canon DSLR held up in the harsh conditions in the subarctic north and subtropical south of China just fine. As for Canon, they have temporarily lost my business by only making heavy, expensive lenses that I can't afford.
I have had the X-S10 for a few weeks now. The biggest disappointment is that the Shutter Speed and Aperture dials cannot be swapped. The Aperture is at the front and the Shutter Speed is at the back. I hate this set up since all my other cameras are set up the other way around, and every time I need to react fast to change my shutter speed, I end up changing the aperture. It is insane that this cannot be changed in the X-S10.Other annoyances include the most dysfunctional and illogical menu layout. This is ten times worse than Sony, but worst of all is that some times you make changes in the menu and the camera doesn't reflect the changes that you make. This has also happened with my GFX 100S, so obviously Fuji has issues with the code that underlines the ... MoreI have had the X-S10 for a few weeks now. The biggest disappointment is that the Shutter Speed and Aperture dials cannot be swapped. The Aperture is at the front and the Shutter Speed is at the back. I hate this set up since all my other cameras are set up the other way around, and every time I need to react fast to change my shutter speed, I end up changing the aperture. It is insane that this cannot be changed in the X-S10.Other annoyances include the most dysfunctional and illogical menu layout. This is ten times worse than Sony, but worst of all is that some times you make changes in the menu and the camera doesn't reflect the changes that you make. This has also happened with my GFX 100S, so obviously Fuji has issues with the code that underlines the menu.Otherwise, I like my little X-S10 quite a bit, and the 18-55 lens is fantastic, so I am keeping both, but I hope Fuji will bring a firmware update that allows for the function of the dials to be exchanged, and fixes all the bugs in the code behind the menu.
I shot with Canon for over 30 years and I switched to Fuji about 4 years ago. I have owned 4 Fuji bodies but I ran into some financial issues a year ago and had to sell a lot of my equipment including my X-T4.Skip to financial issues resolved and looking for a new camera i thought I would take a chance on the XS10.Having shot professionally for over 30 years & now retired it looked like a camera that I could take traveling with me and be an everyday tool.WOW!! And I mean that. This camera is a gem.Small, light, great grip, IBIS, same image quality as the X-T4 at a bargain price.. Some have complained about the PASM dial and the lack of Fuji's manual dials for iso and compensation but who cares.It's easy to set up this camera using the many buttons or ... MoreI shot with Canon for over 30 years and I switched to Fuji about 4 years ago. I have owned 4 Fuji bodies but I ran into some financial issues a year ago and had to sell a lot of my equipment including my X-T4.Skip to financial issues resolved and looking for a new camera i thought I would take a chance on the XS10.Having shot professionally for over 30 years & now retired it looked like a camera that I could take traveling with me and be an everyday tool.WOW!! And I mean that. This camera is a gem.Small, light, great grip, IBIS, same image quality as the X-T4 at a bargain price.. Some have complained about the PASM dial and the lack of Fuji's manual dials for iso and compensation but who cares.It's easy to set up this camera using the many buttons or dials.I haven't really gotten to the main reason this camera is so awesome.The ergonomics are perfect with the wide grip and small size it makes you want to just take it with you all the time.Congrats to Fuji for taking a chance on this camera. Hope they will continue the XS series as they upgrade their other cameras.
Rather than rehash the same details that have already been covered by reviews here and elsewhere, I will add my personal perspective. For years shooting on film 35mm and medium format and working in a darkroom, moving to digital was a natural progression. I travel a bit and the fully loaded gadget bag was like an anchor, so I looked for an alternative. My first serious digital camera was a Fujifilm S7000 that I got from B&H. Shooting primarily on Fujifilm, I was attracted to the Fuji aesthetic. The S7000 trekked through Alaska and all throughout New Zealand. Great photos. Next, I was attracted to the Fujifilm HS30EXR because of the superzoom and the ability to get those distant wildlife photos. My daughter has a practical zoo of animals visiting her house, so I ... MoreRather than rehash the same details that have already been covered by reviews here and elsewhere, I will add my personal perspective. For years shooting on film 35mm and medium format and working in a darkroom, moving to digital was a natural progression. I travel a bit and the fully loaded gadget bag was like an anchor, so I looked for an alternative. My first serious digital camera was a Fujifilm S7000 that I got from B&H. Shooting primarily on Fujifilm, I was attracted to the Fuji aesthetic. The S7000 trekked through Alaska and all throughout New Zealand. Great photos. Next, I was attracted to the Fujifilm HS30EXR because of the superzoom and the ability to get those distant wildlife photos. My daughter has a practical zoo of animals visiting her house, so I figured that she needed that camera more than I did, not to mention that it gave me the perfect excuse to get a new camera. For the purposes of this review, make note that the aforementioned cameras are Bridge Cameras, that is, they are a hybrid of point and shoot and a DSLR with a zoom lens. Also add that they are 'Mirrorless'. Reading and watching all the reviews, I found myself gravitating to the Fujifilm X-S10 because it would be the logical next step in the type of camera for my style of shooting photos. So far, I have acquired the 16-80mm and the 70-300mm zoom lenses to closely approximate the range I had with my previous camera. Most of my photos now are for just getting acquainted with the camera, but the keepers are... not too shabby. Next, I will be looking for a prime lens or two at my favorite focal lengths for speed. But, for now my two lenses cover just about every situation. The additional film simulation modes take me back to the negative and transparency films I used to shoot. Deja vu all over again. An important feature of the camera body is the grip is much like my previous Fujifilm cameras; I can grasp the camera with one hand securely. To sum it up, if you are making a move from a point and shoot or Bridge camera, the X-S10 should be on your short list.
After my trusty X-T30 started acting up I was ready to upgrade to the X-T5... until I didn't, and went for the X-S10. After watching and reading tons of reviews, I decided on the X-S10. A few reasons:- The grip! What a difference the grip makes with longer and heavier lenses, or just for single-handed operation- Same IBIS as the X-T4, which was perfectly fine until a couple of months ago (and still is)- Small and light, almost as light as my X-T30- 26MP is more than enough for my application (amateur, photography only). Keeps file sizes relatively small and efficient.- Much improved autofocus compared to the X-T30- Same battery as the X-T30- Saved enough to buy better glass- Reasonable number of customizable buttons- Still has a pop-up flash (which ... MoreAfter my trusty X-T30 started acting up I was ready to upgrade to the X-T5... until I didn't, and went for the X-S10. After watching and reading tons of reviews, I decided on the X-S10. A few reasons:- The grip! What a difference the grip makes with longer and heavier lenses, or just for single-handed operation- Same IBIS as the X-T4, which was perfectly fine until a couple of months ago (and still is)- Small and light, almost as light as my X-T30- 26MP is more than enough for my application (amateur, photography only). Keeps file sizes relatively small and efficient.- Much improved autofocus compared to the X-T30- Same battery as the X-T30- Saved enough to buy better glass- Reasonable number of customizable buttons- Still has a pop-up flash (which the X-T5 doesn't) - great for casual daytime use- Did I mention the grip?There are a few cons but I consider them minor:- Lower EVF resolution and size compared to X-T5 (same as my old X-T30 so I'm ok with that)- Poor battery life (probably due to IBIS)The PSAM dials work great and with 4 custom slots I can switch between completely different settings with a single click - way more powerful and faster than the analog controls on my X-T30.Overall I am extremely happy with my purchase. Also kudos to B&H for their support and fast response in solving an issue that turned out to be my own mistake.
| Lens Mount | FUJIFILM X |
| Sensor Resolution | Effective- 26.1 Megapixel (6240 x 4160) |
| Sensor Type | 23.5 x 15.6 mm (APS-C) CMOS |
| Crop Factor | 1.5x |
| Image Stabilization | Sensor-Shift, 5-Axis |
