Choosing a camera is a very personal experience. Some may want to create artistic images, but others are happy just taking snapshots. So, what kind of camera do people prefer to carry with them every day. Probably one that not only has a wide variety of functions, but one that looks great too. The FUJIFILM XF10 is the perfect choice. Despite its compact size, the XF10 has an APS-C sized image sensor. This is 14 times larger than the sensor inside conventional smartphones. This helps capture high quality images in low lighting conditions and creates beautiful out-of-focus background effects. The XF10 has all you need to make your pictures look special. It delivers natural skin tones, beautiful colour reproduction, low noise in poor lighting conditions, and excellent edge-to-edge sharpness. The renowned FUJINON lens on the XF10 is optimised for the 24.2 megapixel APS-C sized sensor and produces outstanding details and sharpness. Operate the camera a smartphone, Touch controls include pinch and zoom, drag to move around the image and swipe gestures. In the days of film photography, photographers used to select the ideal type of film to capture a scene or subject. Using the knowledge and expertise acquired through developing these films for more than 80 years, the XF10 offers 11 different modes which replicate the style of classic film prints and allow you to select your favourite look. Standard mode for general photography that delivers radiant skin tones and vibrant colours, just as you remember them. Combines high saturation and accurate colours to produce vivid images. Ideal for landscapes and wildlife, while its deep blacks also make it perfect for night scenes. Produces accurate skin tones in portraits shot under controlled light. Its softer, gentler saturation makes it useful for general snapshots. Adds a warm brown tone across the frame to simulate a nostalgic, sepia look. Works best on retro subjects.