ghd Max Styler
This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Style long, thick or curly hair in half the time with the new ghd Max Styler - featuring 70% larger plates to ensure perfectly sleek results from root to tip. Featuring dual-zone technology to control the optimum styling temperature of 185°C across the wide surface area of the plates, the ghd Max delivers smoother, sleeker and healthier-looking hair with no extreme heat. Each plate features a new generation heat sensor to accurately monitor plate temperature, for professional results without compromising the condition of the hair. The ghd Max's ceramic floating plates are coated with a high gloss finish to provide 80% more shine and up to 2x less frizz. With a sleek design and curved edges for versatile, snag-free styling, you can create a fierce straight look or loose, natural-looking waves with the ghd Max. Maintaining a healthy tension between hair and the plates, the ghd Max glides effortlessly through the hair for better styling control and efficient heat transfer. Heating up in just 30 seconds and equipped with an automatic sleep mode that shuts down after 30 minutes or non-use, styling with the ghd Max is quick, easy and stress-free.
This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Style long, thick or curly hair in half the time with the new ghd Max Styler - featuring 70% larger plates to ensure perfectly sleek results from root to tip. Featuring dual-zone technology to control the optimum styling temperature of 185°C across the wide surface area of the plates, the ghd Max delivers smoother, sleeker and healthier-looking hair with no extreme heat. Each plate features a new generation heat sensor to accurately monitor plate temperature, for professional results without compromising the condition of the hair. The ghd Max's ceramic floating plates are coated with a high gloss finish to provide 80% more shine and up to 2x less frizz. With a sleek design and curved edges for versatile, snag-free styling, you can create a fierce straight look or loose, natural-looking waves with the ghd Max. Maintaining a healthy tension between hair and the plates, the ghd Max glides effortlessly through the hair for better styling control and efficient heat transfer. Heating up in just 30 seconds and equipped with an automatic sleep mode that shuts down after 30 minutes or non-use, styling with the ghd Max is quick, easy and stress-free.
This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Style long, thick or curly hair in half the time with the new ghd Max Styler - featuring 70% larger plates to ensure perfectly sleek results from root to tip. Featuring dual-zone technology to control the optimum styling temperature of 185°C across the wide surface area of the plates, the ghd Max delivers smoother, sleeker and healthier-looking hair with no extreme heat. Each plate features a new generation heat sensor to accurately monitor plate temperature, for professional results without compromising the condition of the hair. The ghd Max's ceramic floating plates are coated with a high gloss finish to provide 80% more shine and up to 2x less frizz. With a sleek design and curved edges for versatile, snag-free styling, you can create a fierce straight look or loose, natural-looking waves with the ghd Max. Maintaining a healthy tension between hair and the plates, the ghd Max glides effortlessly through the hair for better styling control and efficient heat transfer. Heating up in just 30 seconds and equipped with an automatic sleep mode that shuts down after 30 minutes or non-use, styling with the ghd Max is quick, easy and stress-free.
This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Style long, thick or curly hair in half the time with the new ghd Max Styler - featuring 70% larger plates to ensure perfectly sleek results from root to tip. Featuring dual-zone technology to control the optimum styling temperature of 185°C across the wide surface area of the plates, the ghd Max delivers smoother, sleeker and healthier-looking hair with no extreme heat. Each plate features a new generation heat sensor to accurately monitor plate temperature, for professional results without compromising the condition of the hair. The ghd Max's ceramic floating plates are coated with a high gloss finish to provide 80% more shine and up to 2x less frizz. With a sleek design and curved edges for versatile, snag-free styling, you can create a fierce straight look or loose, natural-looking waves with the ghd Max. Maintaining a healthy tension between hair and the plates, the ghd Max glides effortlessly through the hair for better styling control and efficient heat transfer. Heating up in just 30 seconds and equipped with an automatic sleep mode that shuts down after 30 minutes or non-use, styling with the ghd Max is quick, easy and stress-free.
in 3 offers
The lowest price for ghd Max Styler right now is $394.02 at HQHair, compared across 3 retailers.
The all-time low was $220.00 on 3 Mar 2026 — today's price is 79% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 28 June 2026.
Last updated at 28/06/2026 05:42:36
ghd Max Wide Plate Hair Straightener - Black
Free delivery
GHD Max Professional Wide Plate Styler - # Black 1pc
Free delivery
GHD - Max Professional Wide Plate Styler - # Black (1pc)
Free delivery between 3–8 July
originally posted on ghdhair.com
I bought this at Xmas, ghd were the leading brand years ago especially for thick curly hair, however i would say that has changed dramatically. I find this "new improved " product is falsely advertised and only selling on its once great reputation. By setting the maximum heat at the hair protecting heat setting in no longer works on thick frizzy curly hair.It doesn't get to roots and straightens to a low satisfying finish. Soon after finish my hair begins to volumise and if slight wind brushes it I look worzel gummidge. Not value for such an expensive price tag nor efficient and certainly not fit for purpose.I am extremely disappointed with this product and hope ghd return to previous heat settings and allow the customer to choose which heat setting is required ... MoreI bought this at Xmas, ghd were the leading brand years ago especially for thick curly hair, however i would say that has changed dramatically. I find this "new improved " product is falsely advertised and only selling on its once great reputation. By setting the maximum heat at the hair protecting heat setting in no longer works on thick frizzy curly hair.It doesn't get to roots and straightens to a low satisfying finish. Soon after finish my hair begins to volumise and if slight wind brushes it I look worzel gummidge. Not value for such an expensive price tag nor efficient and certainly not fit for purpose.I am extremely disappointed with this product and hope ghd return to previous heat settings and allow the customer to choose which heat setting is required for their hair type.This product should not be advised to benefit my hair type as it no way gives me the finish I need or expected which I previously once accomplished.Don't buy if you have thick frizzy curly hair!!
originally posted on ghdhair.com
Bought this a few weeks ago. Delivery is quick. The straightener is average quality. My hair is really curly and thick and it takes about 45mins - 1hr to get it straight. Have to go over strands a few times to get it very straight. I have used the ghd for a long time and find that the original straighteners were much more efficient and effective. Whilst the wide plate is helpful I don't know if this is the best out there anymore. Wish the quality stayed better over the years. Had to get this one because my last one just stopped working with no warning. It was working one moment and just went dead :( Don't know how I feel about this one, no real improvements or innovation. My hair is also very curly, thick and long and it would be nice to see products catered and ... MoreBought this a few weeks ago. Delivery is quick. The straightener is average quality. My hair is really curly and thick and it takes about 45mins - 1hr to get it straight. Have to go over strands a few times to get it very straight. I have used the ghd for a long time and find that the original straighteners were much more efficient and effective. Whilst the wide plate is helpful I don't know if this is the best out there anymore. Wish the quality stayed better over the years. Had to get this one because my last one just stopped working with no warning. It was working one moment and just went dead :( Don't know how I feel about this one, no real improvements or innovation. My hair is also very curly, thick and long and it would be nice to see products catered and improved for these hair types.Also not sure about the claim of "styling long or thick hair types in half the time" I find it's the same time as the last straightener."efficient heat transfer from the plates into the hair, to give 80% more shine" I find this untrue as well.
originally posted on ghdhair.com
Amazing straightener! I really LOVE this flat iron! :) I have mid-length straight thick hair (no “wash and go” for me) and it takes me just 10 min to straighten (I just need to go over the same section of hair once!). It is lightweight and super easy to use. It heats up in a few seconds (you can hear a sound when reaches the optimal temperature, which is set, so you don’t need to worry about that) and glides very easily along my hair. Another feature that I really like is that this iron automatically turns off if not used for 30 minutes. I am super happy with this styler because it leaves my hair shiny, soft and beautiful very quickly, and lasts until wash day with no touch-up required. I also own the ghd platinum+1 iron, which works really great too, but the wider ... MoreAmazing straightener! I really LOVE this flat iron! :) I have mid-length straight thick hair (no “wash and go” for me) and it takes me just 10 min to straighten (I just need to go over the same section of hair once!). It is lightweight and super easy to use. It heats up in a few seconds (you can hear a sound when reaches the optimal temperature, which is set, so you don’t need to worry about that) and glides very easily along my hair. Another feature that I really like is that this iron automatically turns off if not used for 30 minutes. I am super happy with this styler because it leaves my hair shiny, soft and beautiful very quickly, and lasts until wash day with no touch-up required. I also own the ghd platinum+1 iron, which works really great too, but the wider plates of the ghd max hair straightener allow me to straighten my long hair much faster when I am in a rush (handles larger hair sections for each pass). I usually use this styler to straighten my hair but I sometimes use it to add some loose waves too and they look beautiful. I highly recommend this ghd max styler, especially for medium or long hair. I am super happy with this product! It works perfectly and I consider it the BEST iron for me so far :) Go for it! It is really worth it!
ghd Max Wide Plate Hair Straightener - Black
Free delivery
GHD Max Professional Wide Plate Styler - # Black 1pc
Free delivery
GHD - Max Professional Wide Plate Styler - # Black (1pc)
Free delivery between 3–8 July
I bought this at Xmas, ghd were the leading brand years ago especially for thick curly hair, however i would say that has changed dramatically. I find this "new improved " product is falsely advertised and only selling on its once great reputation. By setting the maximum heat at the hair protecting heat setting in no longer works on thick frizzy curly hair.It doesn't get to roots and straightens to a low satisfying finish. Soon after finish my hair begins to volumise and if slight wind brushes it I look worzel gummidge. Not value for such an expensive price tag nor efficient and certainly not fit for purpose.I am extremely disappointed with this product and hope ghd return to previous heat settings and allow the customer to choose which heat setting is required ... MoreI bought this at Xmas, ghd were the leading brand years ago especially for thick curly hair, however i would say that has changed dramatically. I find this "new improved " product is falsely advertised and only selling on its once great reputation. By setting the maximum heat at the hair protecting heat setting in no longer works on thick frizzy curly hair.It doesn't get to roots and straightens to a low satisfying finish. Soon after finish my hair begins to volumise and if slight wind brushes it I look worzel gummidge. Not value for such an expensive price tag nor efficient and certainly not fit for purpose.I am extremely disappointed with this product and hope ghd return to previous heat settings and allow the customer to choose which heat setting is required for their hair type.This product should not be advised to benefit my hair type as it no way gives me the finish I need or expected which I previously once accomplished.Don't buy if you have thick frizzy curly hair!!
Bought this a few weeks ago. Delivery is quick. The straightener is average quality. My hair is really curly and thick and it takes about 45mins - 1hr to get it straight. Have to go over strands a few times to get it very straight. I have used the ghd for a long time and find that the original straighteners were much more efficient and effective. Whilst the wide plate is helpful I don't know if this is the best out there anymore. Wish the quality stayed better over the years. Had to get this one because my last one just stopped working with no warning. It was working one moment and just went dead :( Don't know how I feel about this one, no real improvements or innovation. My hair is also very curly, thick and long and it would be nice to see products catered and ... MoreBought this a few weeks ago. Delivery is quick. The straightener is average quality. My hair is really curly and thick and it takes about 45mins - 1hr to get it straight. Have to go over strands a few times to get it very straight. I have used the ghd for a long time and find that the original straighteners were much more efficient and effective. Whilst the wide plate is helpful I don't know if this is the best out there anymore. Wish the quality stayed better over the years. Had to get this one because my last one just stopped working with no warning. It was working one moment and just went dead :( Don't know how I feel about this one, no real improvements or innovation. My hair is also very curly, thick and long and it would be nice to see products catered and improved for these hair types.Also not sure about the claim of "styling long or thick hair types in half the time" I find it's the same time as the last straightener."efficient heat transfer from the plates into the hair, to give 80% more shine" I find this untrue as well.
Amazing straightener! I really LOVE this flat iron! :) I have mid-length straight thick hair (no “wash and go” for me) and it takes me just 10 min to straighten (I just need to go over the same section of hair once!). It is lightweight and super easy to use. It heats up in a few seconds (you can hear a sound when reaches the optimal temperature, which is set, so you don’t need to worry about that) and glides very easily along my hair. Another feature that I really like is that this iron automatically turns off if not used for 30 minutes. I am super happy with this styler because it leaves my hair shiny, soft and beautiful very quickly, and lasts until wash day with no touch-up required. I also own the ghd platinum+1 iron, which works really great too, but the wider ... MoreAmazing straightener! I really LOVE this flat iron! :) I have mid-length straight thick hair (no “wash and go” for me) and it takes me just 10 min to straighten (I just need to go over the same section of hair once!). It is lightweight and super easy to use. It heats up in a few seconds (you can hear a sound when reaches the optimal temperature, which is set, so you don’t need to worry about that) and glides very easily along my hair. Another feature that I really like is that this iron automatically turns off if not used for 30 minutes. I am super happy with this styler because it leaves my hair shiny, soft and beautiful very quickly, and lasts until wash day with no touch-up required. I also own the ghd platinum+1 iron, which works really great too, but the wider plates of the ghd max hair straightener allow me to straighten my long hair much faster when I am in a rush (handles larger hair sections for each pass). I usually use this styler to straighten my hair but I sometimes use it to add some loose waves too and they look beautiful. I highly recommend this ghd max styler, especially for medium or long hair. I am super happy with this product! It works perfectly and I consider it the BEST iron for me so far :) Go for it! It is really worth it!
I currently own the ghd platinum 1inch styler by Lulu Guinness and I absolutely love it and the design on it.When unboxing the max styler - 2" I absolutely loved the plug in. It's slimmer than other styler I own. Now I can plug in two styling tools at one time instead of just one due to the boxy plug. The stylers plates appeared smooth and sleek. One thing I noticed is the styler was pretty slim for a 2" styler, which means it should be easier to style closer the the roots and around the face. Once I heated up the styler I couldn't believe how fast it was compaired to my 1inch styler. I have long, thin, never dyed, heat damaged hair. I was alittle worried how this would work with thin hair. But I was very pleased and suprised. It actually straightened it faster. ... MoreI currently own the ghd platinum 1inch styler by Lulu Guinness and I absolutely love it and the design on it.When unboxing the max styler - 2" I absolutely loved the plug in. It's slimmer than other styler I own. Now I can plug in two styling tools at one time instead of just one due to the boxy plug. The stylers plates appeared smooth and sleek. One thing I noticed is the styler was pretty slim for a 2" styler, which means it should be easier to style closer the the roots and around the face. Once I heated up the styler I couldn't believe how fast it was compaired to my 1inch styler. I have long, thin, never dyed, heat damaged hair. I was alittle worried how this would work with thin hair. But I was very pleased and suprised. It actually straightened it faster. Instead of going over pieces it took 1-2 times. The pressure from squeezing the large plates together seem to strighten more efficiently. My thin hair never caught in the plates while straightening. It left my hair smooth and shiny. I was very impressed how fast it was to style my hair over all. There was one down side. I struggled to straighten my bangs to my liking due to the larger plates it was harder to shape them the way I wanted.
This styler heats up almost instantaneously, handles larger sections for each pass, and is very lightweight. It also glides very easily along my hair, with no short stops/stutters or pulling of random strands of hair. I have long, medium coarse, wavy hair that requires styling - no “wash and go” for me! I’ve used ghd stylers for the last several years, including several iterations of the 1” classic styler and most recently the 1” platinum; I was really surprised to see how much more smooth and shiny my hair was after having been straightened with this 2” styler. This is definitely my new go-to styler and I’d recommend it to anyone. Even with the 2” plates, I think it’d be a great straightener for all lengths of hair. For very short hair, a 1” styler may work better ... MoreThis styler heats up almost instantaneously, handles larger sections for each pass, and is very lightweight. It also glides very easily along my hair, with no short stops/stutters or pulling of random strands of hair. I have long, medium coarse, wavy hair that requires styling - no “wash and go” for me! I’ve used ghd stylers for the last several years, including several iterations of the 1” classic styler and most recently the 1” platinum; I was really surprised to see how much more smooth and shiny my hair was after having been straightened with this 2” styler. This is definitely my new go-to styler and I’d recommend it to anyone. Even with the 2” plates, I think it’d be a great straightener for all lengths of hair. For very short hair, a 1” styler may work better for curling, but the rounded edges on the 2” would still make it a great option for curling even shoulder length hair. Another maybe more random thing that I really like about this styler is that the cord is long, but it doesn’t seem to get tangled up or all twisted up to where it’s difficult to utilize the length of the cord.In the photos I attached, I used a smoothing product when it was still wet, blew my hair dry with a 3” round brush, and then straightened it without any additional product. The last photo (where I’m smiling) is after a shine spray.
I love the 2" Max Styler. I've wanted another 2" flat iron for years, but when I finally decided to pull the trigger I found that there are few companies that still make them. I have shoulder length, mixed-race, coarse, wavy hair that takes about 40 minutes to flat iron with my one inch flat iron after washing and drying, so it's not something that I want to be doing everyday. As a result, I've usually worn my hair shorter to cut down on my styling time. However, since the pandemic, I've decided to grow my hair longer. But, although I love my 1-inch, the brand, Solia, no longer exists, (and neither does my 2" Sedu, which I bought for traveling overseas), so those were no longer options. Plus, I wanted to get back into my workout routine, so I was looking for ... MoreI love the 2" Max Styler. I've wanted another 2" flat iron for years, but when I finally decided to pull the trigger I found that there are few companies that still make them. I have shoulder length, mixed-race, coarse, wavy hair that takes about 40 minutes to flat iron with my one inch flat iron after washing and drying, so it's not something that I want to be doing everyday. As a result, I've usually worn my hair shorter to cut down on my styling time. However, since the pandemic, I've decided to grow my hair longer. But, although I love my 1-inch, the brand, Solia, no longer exists, (and neither does my 2" Sedu, which I bought for traveling overseas), so those were no longer options. Plus, I wanted to get back into my workout routine, so I was looking for something to speed up my styling time after washing my hair after a sweaty workout. This does the trick with one big caveat. The iron itself is well-made and sturdy. I like the chimes and light, which tells you that it's on and heated up. The grip is comfortable and the plates glide smoothly. The cord is extra long and doesn't easily tangle. I also like the rubber tip that insulates and protects during travel. My only complaint is that I do wish that it had a variable temperature setting and a higher maximum temperature. My 1" Solia, which I bought some 12-13 years ago and is still going strong, gets up to 450 degrees and, frankly, that's the heat that I need to use it at to get a really smooth, glossy finish. The Max Styler only goes up to 365 degrees and I do notice the difference. Although it's enough to get my hair flat, it's not hot enough to get it really smooth and glossy. I still have to finish with my 1", particularly in humid weather, or it appears slightly frizzy, which sort of defeats the purpose of having it, but not completely: the 2" plates allow me to flat iron my hair in 15-20 minutes, which is about half the styling time of the 1". That alone makes it worth it for me personally. But if I'm having problems getting a truly smooth, glossy finish with my mixed-race black and Japanese hair, I am sure that someone else with coarser, thicker hair will not be pleased with their results, so buyer beware--especially if you have black hair.
Great product!! I have THICK coarse long hair and it straightened my hair in about 10 minutes with no damage. It usually takes me about 30 minutes to blow-dry and then another 25 to 30 minutes to straighten my hair.I was excited to try the straightener, so I decided to wash my hair blow-dry it not even getting out all the waves since I was already exhausted from a long day…I started using the Max 2” straightener and was instantly impressed! I think because of the wide plates it cut the time I spent straightening it. I will say, my hair felt very hot for a quick second, but it did not damage it, nor did it smell like burned hair. Plus, my hair was so soft and shiny, even though I didn’t use any heat protection this time! I was really surprised how well it worked. I ... MoreGreat product!! I have THICK coarse long hair and it straightened my hair in about 10 minutes with no damage. It usually takes me about 30 minutes to blow-dry and then another 25 to 30 minutes to straighten my hair.I was excited to try the straightener, so I decided to wash my hair blow-dry it not even getting out all the waves since I was already exhausted from a long day…I started using the Max 2” straightener and was instantly impressed! I think because of the wide plates it cut the time I spent straightening it. I will say, my hair felt very hot for a quick second, but it did not damage it, nor did it smell like burned hair. Plus, my hair was so soft and shiny, even though I didn’t use any heat protection this time! I was really surprised how well it worked. I think if you have long hair and want a straightener that will cut down usage time without damaging your hair this is it. I have been using 1” Flat Irons my entire life so this was definitely a great discovery for me. Overall highly recommend, I love how quickly it heated up and how it did not pull my hair nor did my hair get stuck in the plates like other straighteners do.
This styler is amazing! I have medium length, naturally curly hair. While I do let my curls go natural on occasion, the 2" Max styler makes wearing my hair straight so quick and easy. I love that this styler heats up in 30 seconds and that it has a 8.8 ft cord. I travel frequently for work and the long cord is super nice to have in hotel rooms where outlet placement is not always the best. The wide plates handle larger sections of hair with ease, which has significantly cut down on the time it takes me to do my hair. I am really impressed with how smoothly my hair slides through the plates and that just one pass gets me perfectly smooth and shiny results, like super shiny! I also love using this styler to add some loose waves to my hair. This styler makes effortless ... MoreThis styler is amazing! I have medium length, naturally curly hair. While I do let my curls go natural on occasion, the 2" Max styler makes wearing my hair straight so quick and easy. I love that this styler heats up in 30 seconds and that it has a 8.8 ft cord. I travel frequently for work and the long cord is super nice to have in hotel rooms where outlet placement is not always the best. The wide plates handle larger sections of hair with ease, which has significantly cut down on the time it takes me to do my hair. I am really impressed with how smoothly my hair slides through the plates and that just one pass gets me perfectly smooth and shiny results, like super shiny! I also love using this styler to add some loose waves to my hair. This styler makes effortless waves that last well into the next day or two. Because of its versatility this styler has become my go hair tool to travel with. Whether I am straightening or adding waves I can always count on this styler to leave my hair looking great! I am very satisfied with this styler and highly recommend it!
With the first glide of the 2" wide plate flat iron the tool performed it's intended function. The weight is balanced in the hand, the heat-up time fast with a soft tone to signal the heating mechanism is engaged. The start/stop button is on the inside of the tool and therefore is not operated by unintended on/off if it were located on the holding handle of the iron. The heat is hot enough to straighten the hair yet cool enough as to allow handling the hair for the next pass. There is no snagging or pulling of the hair; the plates as smooth and allow for fast operation to smooth the hair as it straightens. The 2" plate is perfect for longer hair and thicker hair. The cord is very long to allow ease of use during the plugged in phase. The silicone sleeve that covers ... MoreWith the first glide of the 2" wide plate flat iron the tool performed it's intended function. The weight is balanced in the hand, the heat-up time fast with a soft tone to signal the heating mechanism is engaged. The start/stop button is on the inside of the tool and therefore is not operated by unintended on/off if it were located on the holding handle of the iron. The heat is hot enough to straighten the hair yet cool enough as to allow handling the hair for the next pass. There is no snagging or pulling of the hair; the plates as smooth and allow for fast operation to smooth the hair as it straightens. The 2" plate is perfect for longer hair and thicker hair. The cord is very long to allow ease of use during the plugged in phase. The silicone sleeve that covers the wand portion of the iron is perfect to keep the tool compact. The improvement suggestions I have are to include a Velcro cord wrap to secure the cord and a case to store the iron. These two suggestions are minor in regards to the ease of use and performance of this iron to smooth the hair in a small amount of time. I highly recommend this product.
I highly recommend this product to people with long and coarse hair. It heats up instantly and the wide 2" plate let me to straighten my hair in just one pass and leaves the hair with shiny look and smooth feel. The heat of the plate is constant and this optimum temperature does no damages to the hair. So feel free to do 2 or 3 passes if needed! The plates glide through my hair without any snagging or pulling. My hair is only a little wavy but it is quite coarse. I am able to finish straightening my hair in around 5 minutes! The effect also lasts for a whole day outdoor in humid Texas weather. I love the automatic sleep mode as I am always in a morning rush. The long cord (8.8ft) and universal voltage are very useful features for people who travel often. The ... MoreI highly recommend this product to people with long and coarse hair. It heats up instantly and the wide 2" plate let me to straighten my hair in just one pass and leaves the hair with shiny look and smooth feel. The heat of the plate is constant and this optimum temperature does no damages to the hair. So feel free to do 2 or 3 passes if needed! The plates glide through my hair without any snagging or pulling. My hair is only a little wavy but it is quite coarse. I am able to finish straightening my hair in around 5 minutes! The effect also lasts for a whole day outdoor in humid Texas weather. I love the automatic sleep mode as I am always in a morning rush. The long cord (8.8ft) and universal voltage are very useful features for people who travel often. The silicone cover also help to protect the plates when not in use. The only drawback is that it is a little heavier than the 1" styler. I also find it hard to curl my hair due to the wide plate but anyway I mainly use it for straightening. Overall, this styler is a magic. I am able to straighten my hair in less than half of the time it used to be and it gives my hair a healthier and sleek look.