K18 Damage Shield pH Protective Shampoo is a color-safe, pH-optimized shampoo designed to gently cleanse while protecting hair from damage caused by environmental stressors, styling, and chemical treatments. This science-backed formula helps maintain the hair,s natural moisture balance and cuticle health by working within the ideal pH range (4.5,5.5), minimising swelling of the hair shaft and preserving strength and color vibrancy. Key Benefits, pH-balanced to protect the hair fibre and maintain scalp health Gently removes dirt, excess oil, and product build-up without stripping. Helps preserve colour, keratin treatments, and the integrity of chemically treated hair. Strengthens hair and reduces damage over time when used consistently. Safe for daily use and suitable for all hair types. Free From Sulfates, Parabens, Silicones, Colorants, Heavy waxes or fillers, How to Apply; Wet hair thoroughly. Apply a small amount of K18 Damage Shield Shampoo to the scalp and roots. Massage gently with fingertips to lather, working the product through the hair. Rinse thoroughly. Pro Tip: For best protection, use consistently,especially before and after chemical treatments, heat styling, or exposure to environmental stress like sun, salt, or pollution.