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  5. L'Oreal Professionnel Inoa Ammonia Free Permanent Hair Colour 60g | 7 10 - 7.44
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L'Oreal Professionnel Inoa Ammonia Free Permanent Hair Colour 60g | 7 10 - 7.44
L'Oreal Professionnel Inoa Ammonia Free Permanent Hair Colour 60g | 7 10 - 7.44
L'Oreal Professionnel Inoa Ammonia Free Permanent Hair Colour 60g | 7 10 - 7.44

L'Oreal Professionnel Inoa Ammonia Free Permanent Hair Colour 60g | 7 10 - 7.44

(9,918 reviews)

The NEW luxurious Ammonia-free hair colour experience powered by Oil, gives high impact colour, up to +48% shinier results and optimal scalp comfort for healthier looking hair. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths for better application.

The NEW luxurious Ammonia-free hair colour experience powered by Oil, gives high impact colour, up to +48% shinier results and optimal scalp comfort for healthier looking hair. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths for better application.

$25.00 - $37.95

in 12 offers

last seen 13 May 2026

The lowest price we last saw for L'Oreal Professionnel Inoa Ammonia Free Permanent Hair Colour 60g | 7 10 - 7.44 was $25.00 at Angel Hair & Beauty Supplies, compared across 12 retailers (last seen 13 May 2026). Prices may have changed since.

The all-time low we recorded was $17.00 on 20 Feb 2024.

Prices last updated 13 May 2026.

Color:

Ash Golden Blonde - 7.13
Ash Light Blonde - 8.12
Ash Mahogany Brown - 4.15
Ash Mocha Blonde - 7,18
Black - 1
Clear
Copper Blonde - 7,4

L'Oreal Professionnel Inoa Ammonia Free Permanent Hair Colour 60g | 7 10 - 7.44

$25.00

last seen 13 May 2026
(9,918 reviews)

The NEW luxurious Ammonia-free hair colour experience powered by Oil, gives high impact colour, up to +48% shinier results and optimal scalp comfort for healthier looking hair. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths for better application.

The NEW luxurious Ammonia-free hair colour experience powered by Oil, gives high impact colour, up to +48% shinier results and optimal scalp comfort for healthier looking hair. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths for better application.

Dark Copper Red Blonde - 6,46
Dark Golden Copper Blonde - 6,34
Deep Ash Blonde - 7,11
Deep Copper Blonde - 7.44
Deep Cover Light Brown - 5,0
Deep Dark Brown - 3.0
Golden Ash Blonde - 7,31
Golden Mahogany Blonde - 7.35
INOA 4.26 IRIDESCENT RED BROWN
INOA 5.26 LIGHT IRIDESCENT RED BROWN
Iridescent Blonde - 9.2
Light Ash Iridescent Brown - 5,12
Light Beige Blonde - 8,13
Light Blonde - 8
Light Brown - 5.1
Light Deep Ash Blonde - 8,11
Light Golden Copper Blonde - 8,34
Light Iridescent Ash - 10.21
Light Mahogany Brown - 5.5
Lightest Ash Iridescent Blonde - 10,12
Mahogany Brown - 4.45
Mocha Ash Brown - 5.18
Mocha Blonde - 7.8
Mocha Brown - 4,8
Red Iridescent Brown - 4.62
Sequoia Bark - 6.13
Very Light Beige Blonde - 9,13
Very Light Deep Ash Blonde - 9,11

Price comparison

Price data powered by pricesAPI.io

Last updated at 13/05/2026 03:45:46

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=angelhairandbeauty.com&sz=64Angel Hair & Beauty Supplies

$25.00

Inoa 7.44

Delivery $54.29

https://www.google.com/s2/favicons?domain=salonwarehouse.com.au&sz=64Salon Warehouse

$25.95

L'Oréal Professionnel iNOA Permanent Colour LP iNOA 7.44 COPPER BLONDE

Delivery between 20–21 May $12

https://www.google.com/s2/favicons?domain=bellezza.com.au&sz=64Bellezza Australia

$29.95

L'Oreal Professionnel iNOA Ammonia Free Permanent Hair Colour | Bellezza

Delivery between 18–26 May $11.95

https://www.google.com/s2/favicons?domain=store.lfhair.com.au&sz=64L&F Hair and Beauty Suppliers

$29.95

Loreal Inoa 7.44 Deep Copper Blonde 60ML

Delivery $12.95

https://www.google.com/s2/favicons?domain=bsalonsupplies.com.au&sz=64Budget Salon Supplies

$29.99

L'Oreal iNOA 7.44 60g Copper Blonde

Delivery between 18–26 May $10

https://www.google.com/s2/favicons?domain=bigw.com.au&sz=64BIG W

$34.95

L'Oreal Inoa 60ml - Deep Copper Blonde - 7.44

Free delivery between Fri – Sat

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$34.95

L'Oreal Inoa 60ml

Delivery $9.99

https://www.google.com/s2/favicons?domain=mattblatt.com.au&sz=64Matt Blatt

$34.95

L'Oreal Inoa 60ml

Delivery $9.99

https://www.google.com/s2/favicons?domain=dicksmith.com.au&sz=64Dick Smith AU

$34.95

L'Oreal Inoa 60ml

Delivery $9.99

https://www.google.com/s2/favicons?domain=hairsupplydirect.com.au&sz=64Hair Supply Direct

$34.95

L'Oreal Inoa 60ml Deep Copper Blonde - 7.44

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

2 July 2023Golfnut

originally posted on thehairandbeautycompany.ie

Good colour, true to charts but a bit tricky for home use, would love if it was more liquidy and easier to apply, I'm not great with the brush application method. It is a lovely product to use, no smell whatsoever and leaves hair very soft.

20 August 2018Lissa

originally posted on chrisandsons.co.uk

I Mixed 6.8 & 5.12 equally with Iona oxidant peroxide 6% to achieve dark brown hair (colour comes out much darker than the level described). The colour is nice, but the root shade is slightly different to ends (strange). Covers grey well, which is the reason for switching from dia richess.I would say it lacks shine and a little dull compared with dia richess.

16 November 2022Loraine

originally posted on chrisandsons.co.uk

I have used this product because of my sensitive scalp to other products.I find INOA excellent coverage. Leaves hair in fabulous condition -Perfect!

Specification

Mixing Ratio1:1

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=angelhairandbeauty.com&sz=64
Angel Hair & Beauty Supplies

$25.00

Inoa 7.44

Delivery $54.29

https://www.google.com/s2/favicons?domain=salonwarehouse.com.au&sz=64
Salon Warehouse

$25.95

L'Oréal Professionnel iNOA Permanent Colour LP iNOA 7.44 COPPER BLONDE

Delivery between 20–21 May $12

https://www.google.com/s2/favicons?domain=bellezza.com.au&sz=64
Bellezza Australia

$29.95

L'Oreal Professionnel iNOA Ammonia Free Permanent Hair Colour | Bellezza

Delivery between 18–26 May $11.95

https://www.google.com/s2/favicons?domain=store.lfhair.com.au&sz=64
L&F Hair and Beauty Suppliers

$29.95

Loreal Inoa 7.44 Deep Copper Blonde 60ML

Delivery $12.95

https://www.google.com/s2/favicons?domain=bsalonsupplies.com.au&sz=64
Budget Salon Supplies

$29.99

L'Oreal iNOA 7.44 60g Copper Blonde

Delivery between 18–26 May $10

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

2 July 2023

Good colour, true to charts but a bit tricky for home use, would love if it was more liquidy and easier to apply, I'm not great with the brush application method. It is a lovely product to use, no smell whatsoever and leaves hair very soft.

Golfnut originally posted on thehairandbeautycompany.ie
20 August 2018

I Mixed 6.8 & 5.12 equally with Iona oxidant peroxide 6% to achieve dark brown hair (colour comes out much darker than the level described). The colour is nice, but the root shade is slightly different to ends (strange). Covers grey well, which is the reason for switching from dia richess.I would say it lacks shine and a little dull compared with dia richess.

Lissa originally posted on chrisandsons.co.uk
16 November 2022

I have used this product because of my sensitive scalp to other products.I find INOA excellent coverage. Leaves hair in fabulous condition -Perfect!

Loraine originally posted on chrisandsons.co.uk
10 March 2017

TraduzirI have been using box dye for some years and trying several colors, usually numbers 7 or 8 (my natural color is probably a 5). I decided to try out a 10 and, of course, it didn t cover gray hair.. So my hair was not looking so good (a mix of colors). I was advised to try Inoa and so I did. Number 6.1 has covered all gray and white hair and evened out the color. the final result was very close to the chart sample and looks very natural. I am very pleased and will repeat. Also the box says this will lighten your natural hair 3 shades (which it did in my case) without bleaching

cindy.l originally posted on influenster.com
9 March 2017

This color is great, no chemical smell, easy formulation as it is 1 to 1 and the consistency is good. Make sure to use Inoa activator and use a gram scale to get the ratio right. I would say this is a darker brown and the longer you leave it on, the darker it gets. After processing, my hair feels soft and looks shiny. It lasts 3 weeks for me. BTW, this is not a chemical free product.

ivaneska.g originally posted on influenster.com
Best hair dye I ever tried
26 February 2023

I love Inoa. There is no strong smell and my hair looks so shiny and healthy after I use it. I think it covers well the gray also.

originally posted on perfecthair.ch
Great color in great packaging
21 August 2023

This Jaír color is the best. Doesn’t damage the hair. Walmart delivers it in perfect la having too. I have ordered it elsewhere and the boxes sometimes come all crushed. Not here!

Pats originally posted on walmart.com
It's a win-win!
29 November 2022

Walmart customer service is the best. Fast shipping, lots of choices. I have used this haircolor for years. It's ammonia-free, odorless and makes your hair feel soft and controlled. Wonderful product. Thanks, Walmart.

Jan originally posted on walmart.com
L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 5.3 Light Golden Brown
20 June 2020

Tried the colour and didnt do the job properly. Didnt cover the grey hair even followed the instructions. Wasted hard earn money and had no other option to buy from another supplier soon after this order. Would not recommend anyone to buy and not going to buy from this supplier again.

Nicola S. originally posted on perfumesoflondon.co.uk
Perfect
13 September 2022

I like this coloration.Smells not so strong, does not burn the scalp, good to apply and beautiful color.Ordering from hair store is uncomplicated. Exactly to my gusto.

Dome originally posted on haar-shop.ch

Specification

Mixing Ratio1:1