A volumizing shampoo developed for those who want thicker and fuller results while strengthening the hair's structure. Pure Volume Shampoo contains Pro-Vitamin B5 which provides long-lasting volume, elasticity, and retains moisture. The shampoo has a fresh and floral scent of neroli, lemon, and hyacinth for a refreshing feeling. Color-preserving Colour Guard Complex protects your hair against UV radiation and free radicals. For thin and fine hair Volumizing and strengthening With Provitamin B5 100% vegan Climate-compensated packaging Provitamin B5 provides extra volume by retaining moisture deep within the hair shaft, giving it a fuller look. Hydrolyzed wheat protein boosts the hair with moisture, causing the hair shaft to swell and gain more volume, while counteracting static electricity. Moringa oil is rich in vitamins and antioxidants that strengthen, moisturize, and nourish both hair and scalp. Protective antioxidants help preserve hair color and protect from UV radiation. Sunflower seed oil creates a protective barrier on the hair shaft that provides shine and luster. Rich in vitamin E which moisturizes and provides a soft feel.