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Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)
Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)

Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)

(130,417 reviews)

Concealers & Neutralizers by Maybelline New York. Details: Flawless that lets the real you come through. It's makeup that doesn't mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin's natural highs and lows to show through. Non comedogenic, dermatologist tested, ophthalmologist tested, fragrance free.

Concealers & Neutralizers by Maybelline New York. Details: Flawless that lets the real you come through. It's makeup that doesn't mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin's natural highs and lows to show through. Non comedogenic, dermatologist tested, ophthalmologist tested, fragrance free.

$11.99

in 1 offers

The lowest price for Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1) right now is $11.99 at Amazon.com.au.

The all-time low was $11.99 on 12 July 2026. That's the lowest price we've ever tracked — a great time to buy.

Prices last updated 12 July 2026.

Maybelline New York Fit Me! Concealer, 20 Sand, 0.23 Fl Oz (Pack of 1)

$11.99

(130,417 reviews)

Concealers & Neutralizers by Maybelline New York. Details: Flawless that lets the real you come through. It's makeup that doesn't mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin's natural highs and lows to show through. Non comedogenic, dermatologist tested, ophthalmologist tested, fragrance free.

Concealers & Neutralizers by Maybelline New York. Details: Flawless that lets the real you come through. It's makeup that doesn't mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin's natural highs and lows to show through. Non comedogenic, dermatologist tested, ophthalmologist tested, fragrance free.

Price comparison

Price data powered by pricesAPI.io

Last updated at 12/07/2026 14:00:35

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$11.99

Maybelline New York Fit Me Natural Coverage Concealer - Sand 20

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

19 March 2023courtney .k

originally posted on influenster.com

I was told that if I wanted to stop paying the ridiculous price of the Nars Radiant concealer, then I should look no further than this product! I mean, it looks like the Nars concealer? Maybe it preforms just the same. Well no. No it does not. It’s not an awful concealer by any means. It lightly conceals and highlights. It has a creamy consistency which makes blending it out a dream. The coverage is not that amazing. I find if you have under eye bags you need something much more heavy duty. I bought shade 10 Fair on sale at Shoppers Drug Mart for $8.99CDN. So it’s not like your throwing away a massive amount of coin. The shade works well for my day-glow white skin. It looks yellow based in the photo but it actually applies more pink. Some people say this works as a ... MoreI was told that if I wanted to stop paying the ridiculous price of the Nars Radiant concealer, then I should look no further than this product! I mean, it looks like the Nars concealer? Maybe it preforms just the same. Well no. No it does not. It’s not an awful concealer by any means. It lightly conceals and highlights. It has a creamy consistency which makes blending it out a dream. The coverage is not that amazing. I find if you have under eye bags you need something much more heavy duty. I bought shade 10 Fair on sale at Shoppers Drug Mart for $8.99CDN. So it’s not like your throwing away a massive amount of coin. The shade works well for my day-glow white skin. It looks yellow based in the photo but it actually applies more pink. Some people say this works as a good eyeshadow primer too, but definitely not for my oily lids. I’ll continue to use this product until it’s empty, but I am still on the fence about repurchasing.

23 December 2022gauri.m

originally posted on influenster.com

Great concealer for daily wear, it's coverage is medium, I am using it since 2017. In summers my skin is combination and in winters it usually become dry but this concealer works well in both conditions, I have purchased it from Nykaa, and I am using this daily basis, i would recommend this for daily use. It is easy to blend and comes under budget, it stays for 6 -8 hours without touchups and with touchups it stays for a little long period. I have tried other concealer too in the same price range but I liked this most. This is not so high coverage concealer. I was a little bit confused about my shade, as i had ordered it from Nykaa for trial, but I got my shade easily within 1st attempt only. I had tried honey shade for contouring purpose too, which also worked well ... MoreGreat concealer for daily wear, it's coverage is medium, I am using it since 2017. In summers my skin is combination and in winters it usually become dry but this concealer works well in both conditions, I have purchased it from Nykaa, and I am using this daily basis, i would recommend this for daily use. It is easy to blend and comes under budget, it stays for 6 -8 hours without touchups and with touchups it stays for a little long period. I have tried other concealer too in the same price range but I liked this most. This is not so high coverage concealer. I was a little bit confused about my shade, as i had ordered it from Nykaa for trial, but I got my shade easily within 1st attempt only. I had tried honey shade for contouring purpose too, which also worked well for my skin tone. I would recommend other people to give it a try, they will love it .

18 March 2023genevieve.m

originally posted on influenster.com

This is by now my favorite concealer! Ever since I tried this over 5 years ago I haven't stopped repurchasing. I definetly want to try the other maybeline concelear with applicator but I just keep grabbing this one. I wear very light makeup on my face and skin foundation a lot and use this concealer on my redness, under eye, to cover blemishes and almost as a higlighter and too it with powder. This does last me all day long even on days i'm to lazy to put on a primer. The coverage is amazing! And it leaves my skin looking smooth. I sometimes do get some irritation under my eyes but that area of my skin is very sensitive. All concealers give me this wvery now and then and I feel like this is the one that gives me irritation the least up to now. Will continue to ... MoreThis is by now my favorite concealer! Ever since I tried this over 5 years ago I haven't stopped repurchasing. I definetly want to try the other maybeline concelear with applicator but I just keep grabbing this one. I wear very light makeup on my face and skin foundation a lot and use this concealer on my redness, under eye, to cover blemishes and almost as a higlighter and too it with powder. This does last me all day long even on days i'm to lazy to put on a primer. The coverage is amazing! And it leaves my skin looking smooth. I sometimes do get some irritation under my eyes but that area of my skin is very sensitive. All concealers give me this wvery now and then and I feel like this is the one that gives me irritation the least up to now. Will continue to repurchase this.

Price comparison

Updated about 5 hours ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$11.99

Maybelline New York Fit Me Natural Coverage Concealer - Sand 20

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

19 March 2023

I was told that if I wanted to stop paying the ridiculous price of the Nars Radiant concealer, then I should look no further than this product! I mean, it looks like the Nars concealer? Maybe it preforms just the same. Well no. No it does not. It’s not an awful concealer by any means. It lightly conceals and highlights. It has a creamy consistency which makes blending it out a dream. The coverage is not that amazing. I find if you have under eye bags you need something much more heavy duty. I bought shade 10 Fair on sale at Shoppers Drug Mart for $8.99CDN. So it’s not like your throwing away a massive amount of coin. The shade works well for my day-glow white skin. It looks yellow based in the photo but it actually applies more pink. Some people say this works as a ... MoreI was told that if I wanted to stop paying the ridiculous price of the Nars Radiant concealer, then I should look no further than this product! I mean, it looks like the Nars concealer? Maybe it preforms just the same. Well no. No it does not. It’s not an awful concealer by any means. It lightly conceals and highlights. It has a creamy consistency which makes blending it out a dream. The coverage is not that amazing. I find if you have under eye bags you need something much more heavy duty. I bought shade 10 Fair on sale at Shoppers Drug Mart for $8.99CDN. So it’s not like your throwing away a massive amount of coin. The shade works well for my day-glow white skin. It looks yellow based in the photo but it actually applies more pink. Some people say this works as a good eyeshadow primer too, but definitely not for my oily lids. I’ll continue to use this product until it’s empty, but I am still on the fence about repurchasing.

courtney .k originally posted on influenster.com
23 December 2022

Great concealer for daily wear, it's coverage is medium, I am using it since 2017. In summers my skin is combination and in winters it usually become dry but this concealer works well in both conditions, I have purchased it from Nykaa, and I am using this daily basis, i would recommend this for daily use. It is easy to blend and comes under budget, it stays for 6 -8 hours without touchups and with touchups it stays for a little long period. I have tried other concealer too in the same price range but I liked this most. This is not so high coverage concealer. I was a little bit confused about my shade, as i had ordered it from Nykaa for trial, but I got my shade easily within 1st attempt only. I had tried honey shade for contouring purpose too, which also worked well ... MoreGreat concealer for daily wear, it's coverage is medium, I am using it since 2017. In summers my skin is combination and in winters it usually become dry but this concealer works well in both conditions, I have purchased it from Nykaa, and I am using this daily basis, i would recommend this for daily use. It is easy to blend and comes under budget, it stays for 6 -8 hours without touchups and with touchups it stays for a little long period. I have tried other concealer too in the same price range but I liked this most. This is not so high coverage concealer. I was a little bit confused about my shade, as i had ordered it from Nykaa for trial, but I got my shade easily within 1st attempt only. I had tried honey shade for contouring purpose too, which also worked well for my skin tone. I would recommend other people to give it a try, they will love it .

gauri.m originally posted on influenster.com
18 March 2023

This is by now my favorite concealer! Ever since I tried this over 5 years ago I haven't stopped repurchasing. I definetly want to try the other maybeline concelear with applicator but I just keep grabbing this one. I wear very light makeup on my face and skin foundation a lot and use this concealer on my redness, under eye, to cover blemishes and almost as a higlighter and too it with powder. This does last me all day long even on days i'm to lazy to put on a primer. The coverage is amazing! And it leaves my skin looking smooth. I sometimes do get some irritation under my eyes but that area of my skin is very sensitive. All concealers give me this wvery now and then and I feel like this is the one that gives me irritation the least up to now. Will continue to ... MoreThis is by now my favorite concealer! Ever since I tried this over 5 years ago I haven't stopped repurchasing. I definetly want to try the other maybeline concelear with applicator but I just keep grabbing this one. I wear very light makeup on my face and skin foundation a lot and use this concealer on my redness, under eye, to cover blemishes and almost as a higlighter and too it with powder. This does last me all day long even on days i'm to lazy to put on a primer. The coverage is amazing! And it leaves my skin looking smooth. I sometimes do get some irritation under my eyes but that area of my skin is very sensitive. All concealers give me this wvery now and then and I feel like this is the one that gives me irritation the least up to now. Will continue to repurchase this.

genevieve.m originally posted on influenster.com
23 June 2023

Maybelline Fit Me is a popular line of makeup products that includes foundations, concealers, powders, and blushes. The Fit Me range is known for its extensive shade range, making it easier for individuals to find a color that matches their skin tone. Many users appreciate Maybelline Fit Me for its lightweight and natural-looking formula. The foundation is often praised for its blendability and buildable coverage, allowing for a customizable finish that ranges from sheer to medium coverage. The Fit Me concealer is also well-regarded for its ability to effectively cover imperfections and brighten the under-eye area. Another advantage of Maybelline Fit Me is its affordability. The products are reasonably priced, making them accessible to a wide range of consumers.

jenan.g originally posted on influenster.com
8 August 2023

Maybelline Fit Me Concealer has become an absolute staple in my makeup bag. This concealer offers impressive coverage while maintaining a lightweight and natural feel. It seamlessly blends into my skin, effortlessly covering imperfections, dark circles, and blemishes. What I appreciate most is its buildable formula, allowing me to achieve both a subtle brightening effect and full coverage, depending on my needs. The range of shades available is diverse and inclusive, making it easy to find the perfect match for my skin tone. The applicator's design ensures precise and easy application, saving me time during my makeup routine. I've also found that this concealer doesn't crease or settle into fine lines, which is a common concern. It stays put throughout the day, ... MoreMaybelline Fit Me Concealer has become an absolute staple in my makeup bag. This concealer offers impressive coverage while maintaining a lightweight and natural feel. It seamlessly blends into my skin, effortlessly covering imperfections, dark circles, and blemishes. What I appreciate most is its buildable formula, allowing me to achieve both a subtle brightening effect and full coverage, depending on my needs. The range of shades available is diverse and inclusive, making it easy to find the perfect match for my skin tone. The applicator's design ensures precise and easy application, saving me time during my makeup routine. I've also found that this concealer doesn't crease or settle into fine lines, which is a common concern. It stays put throughout the day, giving me confidence that my complexion looks flawless from morning to night. Maybelline Fit Me Concealer has certainly earned its reputation as a reliable and versatile product, and I'm more than happy to recommend it to anyone in search of a dependable concealer that delivers exceptional results

malak.s originally posted on influenster.com
7 September 2023

I've been struggling to find a foundation that works for me. I have large pores, oily skin, and now that I'm getting older - lines. I've tried many brands and application tools at different price points with little luck. Products settle into my pores/lines and/or my face is an oil slick way too early in the day. I read rave reviews about this product as a solution for oily/large pored skin, so I decided to give it a try. To be completely fair and give the best chance for success, I bought the product line - foundation, primer, concealer, powder, etc. On positive notes, the shade is a great match and the price point is super reasonable. There were no offensive scents and no negative skin reactions to the products. On less positive notes, my face was in full on oil ... MoreI've been struggling to find a foundation that works for me. I have large pores, oily skin, and now that I'm getting older - lines. I've tried many brands and application tools at different price points with little luck. Products settle into my pores/lines and/or my face is an oil slick way too early in the day. I read rave reviews about this product as a solution for oily/large pored skin, so I decided to give it a try. To be completely fair and give the best chance for success, I bought the product line - foundation, primer, concealer, powder, etc. On positive notes, the shade is a great match and the price point is super reasonable. There were no offensive scents and no negative skin reactions to the products. On less positive notes, my face was in full on oil slick mode in less than 2 hours after application and the products had settled heavily into my pores and lines. I don't mind touching up, but was hoping to at least last until mid-day. And the settling/caking it just not a good look for me. My search for a better solution continues.

rayneese.p originally posted on influenster.com
26 October 2022

Its a good colour match, the texture is just the right thickness as some concealers can be too thick or too thin. It applies nicely, evenly with either a sponge or fingers too. I would highly recommend this concealer to anyone as its the best i have used. I used this as an all day wear, its colour match and great texture. It is great value for money and keeps for a long time. This is a great all round concealer, it dries quick and the smoothness is great. I used it for parties and wedding over the last 4 months and it has been a great wear. It is an inexpensive product and works really well with a powder too. You can buy it from chemists and and supermarkets which is great. I used this product this year in July, August and September for all day ceverage and use. You ... MoreIts a good colour match, the texture is just the right thickness as some concealers can be too thick or too thin. It applies nicely, evenly with either a sponge or fingers too. I would highly recommend this concealer to anyone as its the best i have used. I used this as an all day wear, its colour match and great texture. It is great value for money and keeps for a long time. This is a great all round concealer, it dries quick and the smoothness is great. I used it for parties and wedding over the last 4 months and it has been a great wear. It is an inexpensive product and works really well with a powder too. You can buy it from chemists and and supermarkets which is great. I used this product this year in July, August and September for all day ceverage and use. You can buy other products in the Maybelline Fit Me range which work really well with the concealer, the products really conpliment each other. I know alot od my family and friends also use this concealer along with the other Maybelline Fit Me range and they would completely agree with my review.

saira.a originally posted on influenster.com
7 November 2022

I was on the hunt for a good concealer and I saw this in the store and decided to try it out. The Fit Me formula is amazing. I hope they keep making it. The Deep color is not that deep, though. If you have darker skin and are thinking of purchasing this, I HIGHLY recommend going to your local drugstore to swatch this if they have a tester, looking at swatches online, and watching swatching videos. I usually use foundation first and then concealer on top of that but with this product I don't need to do that. It's so lightweight that it literally feels like nothing on my skin but when I put foundation overtop of it, it blends really well together! If you have acne prone skin or redness around your nose/cheeks/chin area then this may not be for you because it does ... MoreI was on the hunt for a good concealer and I saw this in the store and decided to try it out. The Fit Me formula is amazing. I hope they keep making it. The Deep color is not that deep, though. If you have darker skin and are thinking of purchasing this, I HIGHLY recommend going to your local drugstore to swatch this if they have a tester, looking at swatches online, and watching swatching videos. I usually use foundation first and then concealer on top of that but with this product I don't need to do that. It's so lightweight that it literally feels like nothing on my skin but when I put foundation overtop of it, it blends really well together! If you have acne prone skin or redness around your nose/cheeks/chin area then this may not be for you because it does highlight those areas more than others but for me personally (someone who doesn't have any of those issues) then it works wonders!

suman.b originally posted on influenster.com
9 May 2023

I recently tried the Maybelline Fit Me 25 Medium Concealer, and I was pretty impressed with how well it worked! As someone with medium skin tone, it's often challenging to find a concealer that matches my complexion and provides enough coverage. But this one did the job beautifully! The concealer is highly pigmented and did an excellent job of hiding my dark circles and other discolorations. It blended easily into my skin and didn't feel heavy, which was a relief. It lasted all day without fading or creasing, which is Impressive. I also appreciated that the formula was oil-free and non-comedogenic, as I have sensitive skin that's prone to breakouts. However, I did have to be careful not to apply too much, as the texture can be a bit thick and can settle into fine ... MoreI recently tried the Maybelline Fit Me 25 Medium Concealer, and I was pretty impressed with how well it worked! As someone with medium skin tone, it's often challenging to find a concealer that matches my complexion and provides enough coverage. But this one did the job beautifully! The concealer is highly pigmented and did an excellent job of hiding my dark circles and other discolorations. It blended easily into my skin and didn't feel heavy, which was a relief. It lasted all day without fading or creasing, which is Impressive. I also appreciated that the formula was oil-free and non-comedogenic, as I have sensitive skin that's prone to breakouts. However, I did have to be careful not to apply too much, as the texture can be a bit thick and can settle into fine lines and wrinkles. One thing that could be improved is the limited shade range. I can see how it might be a problem for some users, especially those with more specific skin tones. However, overall, I'm really happy with this concealer and would definitely recommend it to others with medium skin tones. It's a great option for full-coverage, long-lasting concealer that looks natural. I'd give the Maybelline Fit Me 25 Medium Concealer 4 out of 5 stars!

vanshika.k originally posted on influenster.com
Radiant & Creamy, unlike Nars
8 February 2023

Maybelline Fit Me is sometimes compared to Nars Radiant Creamy and I disagree. There's nothing Radiant or creamy about the Nars. On the contrary, it's thick, heavy and drying. Fit Me should be called Radiant Creamy though, because is truly is creamy, hydrating, radiant and blends like a dream. It's not too thick or too thin and doesn't emphasize dryness. I'm a 36 y/o woman with minimal fine lines and smooth under eyes. Fit Me looks beautiful and has a glycerin-y, film-forming quality I love. The Nars is just a thick, cakey mess and makes my under eyes look weathered in ways they are not naturally without makeup.All this to say, the drugstore beats out the high end by a long shot in this instance. The range of undertones isn't as extensive, but it has fair-deep ... MoreMaybelline Fit Me is sometimes compared to Nars Radiant Creamy and I disagree. There's nothing Radiant or creamy about the Nars. On the contrary, it's thick, heavy and drying. Fit Me should be called Radiant Creamy though, because is truly is creamy, hydrating, radiant and blends like a dream. It's not too thick or too thin and doesn't emphasize dryness. I'm a 36 y/o woman with minimal fine lines and smooth under eyes. Fit Me looks beautiful and has a glycerin-y, film-forming quality I love. The Nars is just a thick, cakey mess and makes my under eyes look weathered in ways they are not naturally without makeup.All this to say, the drugstore beats out the high end by a long shot in this instance. The range of undertones isn't as extensive, but it has fair-deep covered. I am a light - medium olive and Sand is a good shade match for me in winter, albeit not perfect and leans yellow. Medium works all over when I have a bit of a tan. For the best neutral tone under my eyes, Light and Sand mixed is great.It is still the best drugstore concealer. I think they've raised the price, but it's still onbthe cheaper side for drugstore these days. If you like a hydrating concealer that doesn't require much setting, get it while it's still under 10 bucks.

tash originally posted on ulta.com