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Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character
Maybelline New York Lifter Lip Liner 010 Main Character

Maybelline New York Lifter Lip Liner 010 Main Character

(2,495 reviews)

Meet Lifter Liner, Maybelline NY's next level lip liner. With a creamy and comfortable moisture-locking formula with Hyaluronic acid, this lip pencil delivers a smooth glide application-no tug. Sculpt lips with creamy colour that's long lasting.Meet Lifter Liner, Maybelline New York's next level lip liner. Formulated with Hyaluronic acid, this lip pencil delivers a smooth feel-no tug. Sculpt lips with creamy colour that's long lasting. Plus, its sharpenable lip liner tip delivers ultra-precise lines and a smooth glide. Create the Lifter Lip Look in just two simple steps-line with Lifter Liner and create shine with Lifter Gloss.

Meet Lifter Liner, Maybelline NY's next level lip liner. With a creamy and comfortable moisture-locking formula with Hyaluronic acid, this lip pencil delivers a smooth glide application-no tug. Sculpt lips with creamy colour that's long lasting.Meet Lifter Liner, Maybelline New York's next level lip liner. Formulated with Hyaluronic acid, this lip pencil delivers a smooth feel-no tug. Sculpt lips with creamy colour that's long lasting. Plus, its sharpenable lip liner tip delivers ultra-precise lines and a smooth glide. Create the Lifter Lip Look in just two simple steps-line with Lifter Liner and create shine with Lifter Gloss.

$9.99 - $62.22

in 30 offers

last seen 12 May 2026

The lowest price we last saw for Maybelline New York Lifter Lip Liner 010 Main Character was $9.99 at Amazon.com.au, compared across 20 retailers (last seen 12 May 2026). Prices may have changed since.

The all-time low we recorded was $7.90 on 12 Mar 2025.

Prices last updated 12 May 2026.

Colour:

001 Cross The Line

Maybelline New York Lifter Lip Liner 010 Main Character

$9.99

last seen 12 May 2026
(2,495 reviews)

Meet Lifter Liner, Maybelline NY's next level lip liner. With a creamy and comfortable moisture-locking formula with Hyaluronic acid, this lip pencil delivers a smooth glide application-no tug. Sculpt lips with creamy colour that's long lasting.Meet Lifter Liner, Maybelline New York's next level lip liner. Formulated with Hyaluronic acid, this lip pencil delivers a smooth feel-no tug. Sculpt lips with creamy colour that's long lasting. Plus, its sharpenable lip liner tip delivers ultra-precise lines and a smooth glide. Create the Lifter Lip Look in just two simple steps-line with Lifter Liner and create shine with Lifter Gloss.

Meet Lifter Liner, Maybelline NY's next level lip liner. With a creamy and comfortable moisture-locking formula with Hyaluronic acid, this lip pencil delivers a smooth glide application-no tug. Sculpt lips with creamy colour that's long lasting.Meet Lifter Liner, Maybelline New York's next level lip liner. Formulated with Hyaluronic acid, this lip pencil delivers a smooth feel-no tug. Sculpt lips with creamy colour that's long lasting. Plus, its sharpenable lip liner tip delivers ultra-precise lines and a smooth glide. Create the Lifter Lip Look in just two simple steps-line with Lifter Liner and create shine with Lifter Gloss.

02 Let's Bounce
003 Player
006 Line Leader
007 Big Lift
010 Main Character
Fine Line
Lets Bounce
On It
Out Of Line
Peaking

Price comparison

Price data powered by pricesAPI.io

Last updated at 12/05/2026 03:12:26

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64Amazon.com.au

$9.99

Maybelline New York Lifter Nude Lip Liner, 010 Main Character

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=bigw.com.au&sz=64BIG W

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

Delivery $10.99

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

Delivery $10.99

https://www.google.com/s2/favicons?domain=dicksmith.com.au&sz=64Dick Smith AU

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

Delivery $10.99

https://www.google.com/s2/favicons?domain=lasoo.com.au&sz=64Lasoo

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

Delivery $10.99

https://www.google.com/s2/favicons?domain=brosa.com.au&sz=64Brosa

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

14-day returns

https://www.google.com/s2/favicons?domain=chemistwarehouse.com.au&sz=64Chemist Warehouse

$9.99

Maybelline Lifter Hydrating Longwear Lip Liner 010 Main Character

Delivery between Wed – Thu $9.99

https://www.google.com/s2/favicons?domain=adorebeauty.com.au&sz=64Adore Beauty

$9.99

Maybelline New York Lifter Hydrating Lip Liner 010 Main Character

Delivery between Wed – Fri $0

https://www.google.com/s2/favicons?domain=giantchemistharbourtown.com.au&sz=64Giant Chemist Harbour Town

$9.99

Maybelline Lifter Hydrating Longwear Lip Liner Main Character 010

Delivery between Thu – Mon $15

https://www.google.com/s2/favicons?domain=ultrabeauty.com.au&sz=64Ultra Beauty

$9.99

Maybelline Lifter Hydrating Longwear Lip Liner 010 Main Character

Delivery between Wed – Thu $9.99

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

15 May 2024christy.a

originally posted on influenster.com

I have several of the Maybelline lifter glosses and I really enjoy them. They are comparable to the Fenty glosses but at a fraction of the cost. They are a glossy lip oil but a little thicker. They keep my lips hydrated and I don't feel the need to reapply constantly. I have several different shades and they are all very beautiful. They do have a strong vanilla/coconutty smell that can sometimes makes me nauseated as the smell doesn't really go away so if you are sensitive to stronger scents, just beware that they are heavily scented. I think the scent is stronger than the Fenty glosses. Overall, good value for the money and very good product that is definitely a cheaper dupe for the Fenty glosses.

21 December 2023renee.c

originally posted on influenster.com

This is the fourth Maybelline lifter gloss that I have purchased. I really love the hydration of this incredibly moisturizing lip gloss. The hyaluronic acid really helps boost and pump up my lips. This is the color peach, but I've also purchased Moon, Topaz, and bronze. The pigmentation is nice, but it doesn't last that long. If I want an extreme pigmentation, I'll just use the lipstick and add this on top. I do like the packaging, but it is rather bulky and hard to store in a lipstick stand-up storage, but that's okay. I have plenty of storage that it works. I think the gloss looks heavy and elegant.

25 November 2023victoria.m

originally posted on influenster.com

I’m obsessed with this lipgloss I got it at my local flea market I didn’t think it would become one of my favorites. I got it before it went viral on tiktok. And I always had people asking me what it was, it’s a great dupe for fenty the formulas feel similar and even the chunky small packaging is similar, but this is for a much lower price. I’m so sad to use the rest of this lip gloss because I don’t want to finish it and everytime I try to go to the store to find another one they are always sold out that’s how good it is. I guess I just got lucky that day at the flea market. It makes my lips look smooth and plump, something a lot of lip products don’t do for me. I always have crusty cracked lips lol, so it’s hard to find things that actually make my lips look good. ...Ā MoreI’m obsessed with this lipgloss I got it at my local flea market I didn’t think it would become one of my favorites. I got it before it went viral on tiktok. And I always had people asking me what it was, it’s a great dupe for fenty the formulas feel similar and even the chunky small packaging is similar, but this is for a much lower price. I’m so sad to use the rest of this lip gloss because I don’t want to finish it and everytime I try to go to the store to find another one they are always sold out that’s how good it is. I guess I just got lucky that day at the flea market. It makes my lips look smooth and plump, something a lot of lip products don’t do for me. I always have crusty cracked lips lol, so it’s hard to find things that actually make my lips look good. It also looks amazing on my girlfriend hehe. There’s a video I added of my girlfriend applying it onto my lips, love her to death. ā¤ļø great work Maybelline.

Specification

Skin typeAll
Item formPencil
Finish typeCream
Material Type FreeParaben Free
Skin ToneAll

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64
Amazon.com.au

$9.99

Maybelline New York Lifter Nude Lip Liner, 010 Main Character

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=bigw.com.au&sz=64
BIG W

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

Delivery $10.99

https://www.google.com/s2/favicons?domain=kogan.com&sz=64
Kogan.com

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

Delivery $10.99

https://www.google.com/s2/favicons?domain=dicksmith.com.au&sz=64
Dick Smith AU

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

Delivery $10.99

https://www.google.com/s2/favicons?domain=lasoo.com.au&sz=64
Lasoo

$9.99

Maybelline Lifter Lip Liner - 010 Main Character

Delivery $10.99

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

15 May 2024

I have several of the Maybelline lifter glosses and I really enjoy them. They are comparable to the Fenty glosses but at a fraction of the cost. They are a glossy lip oil but a little thicker. They keep my lips hydrated and I don't feel the need to reapply constantly. I have several different shades and they are all very beautiful. They do have a strong vanilla/coconutty smell that can sometimes makes me nauseated as the smell doesn't really go away so if you are sensitive to stronger scents, just beware that they are heavily scented. I think the scent is stronger than the Fenty glosses. Overall, good value for the money and very good product that is definitely a cheaper dupe for the Fenty glosses.

christy.a originally posted on influenster.com
21 December 2023

This is the fourth Maybelline lifter gloss that I have purchased. I really love the hydration of this incredibly moisturizing lip gloss. The hyaluronic acid really helps boost and pump up my lips. This is the color peach, but I've also purchased Moon, Topaz, and bronze. The pigmentation is nice, but it doesn't last that long. If I want an extreme pigmentation, I'll just use the lipstick and add this on top. I do like the packaging, but it is rather bulky and hard to store in a lipstick stand-up storage, but that's okay. I have plenty of storage that it works. I think the gloss looks heavy and elegant.

renee.c originally posted on influenster.com
25 November 2023

I’m obsessed with this lipgloss I got it at my local flea market I didn’t think it would become one of my favorites. I got it before it went viral on tiktok. And I always had people asking me what it was, it’s a great dupe for fenty the formulas feel similar and even the chunky small packaging is similar, but this is for a much lower price. I’m so sad to use the rest of this lip gloss because I don’t want to finish it and everytime I try to go to the store to find another one they are always sold out that’s how good it is. I guess I just got lucky that day at the flea market. It makes my lips look smooth and plump, something a lot of lip products don’t do for me. I always have crusty cracked lips lol, so it’s hard to find things that actually make my lips look good. ...Ā MoreI’m obsessed with this lipgloss I got it at my local flea market I didn’t think it would become one of my favorites. I got it before it went viral on tiktok. And I always had people asking me what it was, it’s a great dupe for fenty the formulas feel similar and even the chunky small packaging is similar, but this is for a much lower price. I’m so sad to use the rest of this lip gloss because I don’t want to finish it and everytime I try to go to the store to find another one they are always sold out that’s how good it is. I guess I just got lucky that day at the flea market. It makes my lips look smooth and plump, something a lot of lip products don’t do for me. I always have crusty cracked lips lol, so it’s hard to find things that actually make my lips look good. It also looks amazing on my girlfriend hehe. There’s a video I added of my girlfriend applying it onto my lips, love her to death. ā¤ļø great work Maybelline.

victoria.m originally posted on influenster.com
Charlotte Tilbury Lip Pencil Dupes for $8!
20 August 2024

Absolutely awesome! Total CT lippie pencil dupes for under 8 bucks here at Target! I’m getting all of them. Easy to sharpen, too: use a regular sharpener. Stick the pencils in the fridge before sharpening for a semi-fine point. This is an extremely pigmented, extremely smooooth formula so you don’t have to go back and forth for coverage or density. This would be a good time to use a brush to blend a few of the pencils, then top it all off with a sheer gloss. Ensure your lips are prepped and primed prior to application for heavy layering and to prevent clumpiness. Lasts from morning til evening. I keep a few in my purse.

BrisketsBonage originally posted on Target
Horrible color, 90s color feel
21 June 2024

ā­ļøā­ļø I really wanted to like this liner, but the color is just so dated and made me look old. BF and friends said added 10 years on me. Perhaps it just doesn’t look good with my skin color. The lip liner comes in a standard lip liner pencil form. The liner has a creamy texture, but will give a matte look. My lips did not feel dry at all. The color is true to color. The pencil will require separate sharping, but does give precision during application. The pencil is unscented. It can be easily wiped off and the color does not stay. At $8 a pencil, the price is fair.Overall, good eyeliner, but terrible color choice.āœ…Pro:ā­ļø Result: matte finish, smooth, creamyā­ļø Design/packaging: standard pencil designā­ļø Accessibility: easily accessible online or in storeā­ļø ...Ā Moreā­ļøā­ļø I really wanted to like this liner, but the color is just so dated and made me look old. BF and friends said added 10 years on me. Perhaps it just doesn’t look good with my skin color. The lip liner comes in a standard lip liner pencil form. The liner has a creamy texture, but will give a matte look. My lips did not feel dry at all. The color is true to color. The pencil will require separate sharping, but does give precision during application. The pencil is unscented. It can be easily wiped off and the color does not stay. At $8 a pencil, the price is fair.Overall, good eyeliner, but terrible color choice.āœ…Pro:ā­ļø Result: matte finish, smooth, creamyā­ļø Design/packaging: standard pencil designā­ļø Accessibility: easily accessible online or in storeā­ļø Price: $8, fair pricedāŒ Con:🚫 Result: color is horrible. looks very dated with 90s look

jinreviewing originally posted on maybelline.com
Love the new lifter liners!
2 August 2024

These new liners are truly so good. Probably the longest lasting lip liners you can buy at the drugstore! However if you apply a balm or gloss on top they melt just like every other liner and so you would still need to reapply during the day, so it is really only long lasting if you don’t put anything on top. Regardless, my lips feel great even without anything else on top, although do prefer to put on something nourishing. The colours can be hit and miss. Line leader is too cool toned for my light-warm skin tone, but I like big lift which is a bit darker but fairly neutral, however my absolute favourite is out of line which is warmer than both of those and it looks stunning on my skin tone!

Kate originally posted on boots.com
My favorite!
19 May 2024

I love and appreciate a good lip liner and I am so excited that I had the opportunity to try the Lifter Liner Lip Liner by Maybelline! It’s quickly become a favorite! The first thing I noticed was how smooth and creamy the formula is. Probably the smoothest I’ve ever used! It glides on so easy! And the color is perfect. I tried the shade 07 Big Lift which is a pretty mauve color! It provided a rich, even color that lasted and lifted my lips for hours! Even through eating and drinking, which is always plus! Overall, I am very impressed with the liner! It is beautiful and really helps shape and lift my lips! Can’t wait to try some of the other fabulous shades! Highly recommend this!!!

busymom71717 originally posted on maybelline.com
New Purse Lip Liner
13 June 2024

Thank you Influenster for sending this product in exchange for review.When I first got this product I could already tell it would be a bit dark for my skin tone since I’m more cool toned. However , I really liked this lipliner. I use it under the other maybelline products and it looks great all together. I like how the pencil tip is smooth and it is really blendable. It is also pigmented which I appreciate. Even though I received this product I believe price is an important part to take into consideration. I feel the price point is fair for what you get. The formula, packaging , and color pay off is great and all for 10 bucks? I would probably get a different color to match my skin tone though. I called it my new purse liner because it is laying in my purse next ...Ā MoreThank you Influenster for sending this product in exchange for review.When I first got this product I could already tell it would be a bit dark for my skin tone since I’m more cool toned. However , I really liked this lipliner. I use it under the other maybelline products and it looks great all together. I like how the pencil tip is smooth and it is really blendable. It is also pigmented which I appreciate. Even though I received this product I believe price is an important part to take into consideration. I feel the price point is fair for what you get. The formula, packaging , and color pay off is great and all for 10 bucks? I would probably get a different color to match my skin tone though. I called it my new purse liner because it is laying in my purse next to the maybelline lip glosses when I need a touch up/ reapply.

mursalb originally posted on maybelline.com
Nice creamy, comfortable lip liner
27 May 2024

I really like this Maybelline Lifter Liner in the shade Main Character. Very grateful to have received it complimentary from Maybelline through Influenster.This lip liner rivals my luxury brand lip liners. It's very creamy. It's easy to apply, no tugging at all. I think the mauve and rose gold packaging is very pretty. They've added hyaluronic acid to give your lips an extra shot of moisture. They're very pigmented and there's 10 shades to choose from. They're only $9.99 so you can grab a few shades for the same cost of one of the more expensive brands.The Maybelline Lifter Lip Liner has a really nice, creamy texture. No scent that I could smell and it's long lasting.It layers well under or over lip gloss or lipstick. I've tried it with Maybelline Lifter Plump ...Ā MoreI really like this Maybelline Lifter Liner in the shade Main Character. Very grateful to have received it complimentary from Maybelline through Influenster.This lip liner rivals my luxury brand lip liners. It's very creamy. It's easy to apply, no tugging at all. I think the mauve and rose gold packaging is very pretty. They've added hyaluronic acid to give your lips an extra shot of moisture. They're very pigmented and there's 10 shades to choose from. They're only $9.99 so you can grab a few shades for the same cost of one of the more expensive brands.The Maybelline Lifter Lip Liner has a really nice, creamy texture. No scent that I could smell and it's long lasting.It layers well under or over lip gloss or lipstick. I've tried it with Maybelline Lifter Plump Lip Plumping Gloss, Maybelline Lip Lifter Gloss, satin lipsticks and matte lippies and several lip oils, it plays well with all of them. It's long lasting and comfortable.

potions_polish originally posted on maybelline.com
pretty good
19 October 2024

Use a light hand, it's a soft product. Applies easily and it's not any more drying than any other lip liner (if you apply all over your lips, not just the outline). Lasts a long time, even if you top it with gloss. I got the shade Peaking, and contrary to the description I don't know that I would call it a brick red. It seems like every single lip liner these days is just a shade of brown, regardless of what the online swatches/exterior color of the tube is. I'm looking for a slightly more berry shade I guess, something that's a your-lips-but-better shade. I would definitely buy another one of these, just in a different shade (assuming they make something other than brown, brown, and more brown).

CkyBby originally posted on ulta.com

Specification

Skin typeAll
Item formPencil
Finish typeCream
Material Type FreeParaben Free
Skin ToneAll