Maybelline Volum' Mascara has a Collagen enriched formula, that loads lashes one by one. it gives up to 7x more gorgeous volume, and conquers clumps with the mega brush. Maybelline - Make it happen Maybelline New York is one of the world's leading cosmetics brand. It is available in over 129 countries. Maybelline combines technologically advanced formulations with on-trend expertise and New York City edge. Maybelline New York's mission is to offer innovative, accessible, and effortless cosmetics for every woman, at all age. From a small, family-owned business founded in 1915 by Thomas Williams to the number one cosmetics company in the world. Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully. Maybelline offers more than 200 product and combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with cool, urban edge and a spirited style. Maybelline has released several new products, including 'Eye Studio' collection for eye products, 'Fit Me' collection for foundation/facial products, and new 'Color Sensational' shades for lips.