The Moccona story began in The Netherlands in 1753. It was in the village of Joure that Mr Egbert Douwes founded the Douwe Egberts company, a small store selling coffee, tea and tobacco. From these humble beginnings, Douwe Egberts gradually expanded throughout The Netherlands and then around Europe, becoming a coffee and tea market leader. Following this success, Douwe Egberts created the brand name "Moccona" in the early 1960's and brought it to Australia. Originally sold in delicatessens, specialty outlets and pharmacies, Moccona stood out for its distinctive glass cylinder jar and gold plastic cup. In 1977, Moccona was successfully launched in Australian supermarkets. With its reusable glass storage jar, Moccona became synonymous with freeze dried coffee in Australia and has since been a fixture throughout Australian households. Over the following years, the classic Moccona blend has been joined by many exciting ranges, including the Gourmet Range and Inspirations. Moccona's newest addition, the Café Classics range is quickly becoming a Moccona favourite with its assortment of frothy and creamy cappuccino and latte flavours.