The Icon of the Air. Nothing as fly, nothing as comfortable, nothing as proven—the Nike Air Max 90 stays true to its OG roots with the iconic Waffle sole, stitched overlays and classic TPU accents. Fresh colours give a modern look, while Max Air cushioning adds comfort to your journey. Benefits Originally designed for performance running, the Max Air unit in the heel adds unbelievable cushioning. The low-top design combines with a padded collar for a sleek look that feels soft and comfortable. The stitched overlays and TPU accents add durability, comfort and the iconic '90s look you love. Foam midsole adds lightweight, responsive cushioning. The rubber Waffle sole adds a heritage look, traction and durability. Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.