NYX Professional Makeup Ultimate Shadow & Liner Primer Deep

I barely ever use eyeshadow primers, and the one that I use when I do is a creamy consistency, which over the course of wear, tends to crease. I was excited to try the NYX Ultimate Shadow Primer when I saw the voxbox on my doorstep! I was shocked when I initially tried it. the doe foot applicator is amazing but the consistency is what surprised me. Any shadow primer that I've used in the past has always been creamy, the consistency of this was light and watery, not watery in the sense where it drips or anything. however I did notice it spread better using my finger tip, so that's what I did. it dried quickly and I was ready to apply my shadow. Right off the bat I noticed that my shadow pigment was much more pronounced than without the primer (I use the Morphe x ... MoreI barely ever use eyeshadow primers, and the one that I use when I do is a creamy consistency, which over the course of wear, tends to crease. I was excited to try the NYX Ultimate Shadow Primer when I saw the voxbox on my doorstep! I was shocked when I initially tried it. the doe foot applicator is amazing but the consistency is what surprised me. Any shadow primer that I've used in the past has always been creamy, the consistency of this was light and watery, not watery in the sense where it drips or anything. however I did notice it spread better using my finger tip, so that's what I did. it dried quickly and I was ready to apply my shadow. Right off the bat I noticed that my shadow pigment was much more pronounced than without the primer (I use the Morphe x Jaclyn Hill Eyeshadow Palette). As the day and night went on, I noticed ZERO creasing. My shadow didn't budge and looked just as flawless as it did right after application! I'm very pleased and will be using this for my wedding day in October! 🤗

This primer was great! I didn’t have much expectation or thoughts about it because I haven’t used too many NYX products but it was a happy surprise! The dry down of primer was quick and it was effective at making the shadow last. I could also tell my shadow was more intense with this primer. Also love doe foot applicators for this kind of product - makes the application process easier! The only thing that would make this better was if it had more of a pigment. Even though the shade is medium deep, it dried down more clear on my lids. I’m used to a shadow primer with a more color correcting feature but the wear time of my shadow with this primer is pretty good that I’m happy with the product!

I was excited to receive a box last night when I got home from work! I tired this primer today for the first time, and a little goes a long way. It’s pretty creamy and has an application stick inside the bottle for ease. It goes on pretty wet and you have to give it a little bit to dry was the biggest downfall I experienced. It is a little sticky too when wet. I tried an eyeshadow stick/cream for my eyeshadow to see how it worked with a different type of eyeshadow. It actually worked very well and made the pigment of the shadow deeper. It feels slightly heavy in comparison to other primers I’ve used. I certainly like the primer for the price point it’s at, but will admit there are better primers out there in my opinion. This doesn’t mean I won’t use this product, it ... MoreI was excited to receive a box last night when I got home from work! I tired this primer today for the first time, and a little goes a long way. It’s pretty creamy and has an application stick inside the bottle for ease. It goes on pretty wet and you have to give it a little bit to dry was the biggest downfall I experienced. It is a little sticky too when wet. I tried an eyeshadow stick/cream for my eyeshadow to see how it worked with a different type of eyeshadow. It actually worked very well and made the pigment of the shadow deeper. It feels slightly heavy in comparison to other primers I’ve used. I certainly like the primer for the price point it’s at, but will admit there are better primers out there in my opinion. This doesn’t mean I won’t use this product, it just doesn’t qualify as my favorite.

I received this product courtesy of Influenster and NYX in exchange for my honest review. I should start by saying I’m a die-hard fan of Urban Decay’s eyeshadow primer,… After trying this NYX Ultimate Shadow Liner Primer in the shade Light, I am officially converted!!! This primer initially goes on very liquidy and not very opaque, which at first made me concerned that it wouldn’t work well for my eyeshadow,… But I was pleasantly surprised by how effective it was! I tried this primer with both powder and cream eyeshadows, pencil and liquid eyeliners, and by itself. While I didn’t feel it was worth applying by itself because of how transparent it is, when I used it underneath eyeshadow and eyeliner it truly made my eye makeup more vibrant and pigmented! This primer ... MoreI received this product courtesy of Influenster and NYX in exchange for my honest review. I should start by saying I’m a die-hard fan of Urban Decay’s eyeshadow primer,… After trying this NYX Ultimate Shadow Liner Primer in the shade Light, I am officially converted!!! This primer initially goes on very liquidy and not very opaque, which at first made me concerned that it wouldn’t work well for my eyeshadow,… But I was pleasantly surprised by how effective it was! I tried this primer with both powder and cream eyeshadows, pencil and liquid eyeliners, and by itself. While I didn’t feel it was worth applying by itself because of how transparent it is, when I used it underneath eyeshadow and eyeliner it truly made my eye makeup more vibrant and pigmented! This primer has a slightly tacky feel to it as it dries down, which I feel really helped my eyeshadow last all day without any fading or creasing. I was especially impressed when I tried this primer underneath cream eyeshadows (which are famous for not staying well) because my eyeshadow was perfect all day long, even on super humid days. I love the ease of the doe foot applicator and I’m quite thrilled that the price is super affordable! Overall, I highly recommend this NYX Ultimate Shadow Liner Primer and I plan on buying another when my tube runs out!

I have oily, hooded eyes so I use eye primer every time I do my eyeshadow. If I don’t, it creases and fades quickly! This primer does a great job of stopping that. I like that it comes with a wand instead of a squeeze tube as that can give too much product sometimes. It blends out easily and doesn’t feel too sticky, but it’s tacky enough to grip the shadow. I had no problem with matte shadows, however some shimmers did create while using this. But I don’t know if maybe that was the eyeshadow formulas fault instead. I like this primer and will happily use it up. I think it does well especially for a drugstore price. I don’t think it will replace my holy grail eyeshadow primer though

Effective if you learn to work with the tackiness

I'm a little torn on this product. I've used UD Primer Potion (original formula) for years so that's my basis of comparison.This primer has good tack and hold for eyeshadow, but it's almost too good. It goes on sticky and dries slowly. It actually causes a bit of itchiness on the lid when I apply it, though that fades as it dries. Because of the amount of tack my eyeliner pencil tugs a bit when applying, and my eyeshadows need to be patted on to form a "base" for each color. Once the base coat of eyeshadow covers the primer, I then add more shadow on top in order to blend the colors.I do think for glittery/shimmery shadows the tackiness is ideal to make the particles adhere to the skin, but because I don't like highlight colors to look so intense or shimmery, I ... MoreI'm a little torn on this product. I've used UD Primer Potion (original formula) for years so that's my basis of comparison.This primer has good tack and hold for eyeshadow, but it's almost too good. It goes on sticky and dries slowly. It actually causes a bit of itchiness on the lid when I apply it, though that fades as it dries. Because of the amount of tack my eyeliner pencil tugs a bit when applying, and my eyeshadows need to be patted on to form a "base" for each color. Once the base coat of eyeshadow covers the primer, I then add more shadow on top in order to blend the colors.I do think for glittery/shimmery shadows the tackiness is ideal to make the particles adhere to the skin, but because I don't like highlight colors to look so intense or shimmery, I find myself using this primer on the lid up to the crease, and then PP from crease up to brow bone.Other pluses: This is a much better value than PP (although I'll need to continue buying both at this rate). The primer keeps my eye makeup in place well past 8 hours, and I haven't had issues with fading, creasing, pilling after testing it with multiple brands of eyeshadows. Eyeshadows also appear more true to pan color with this primer compared to PP.

Irritation city

This irritated my eye lids. I used it a few times and noticed my lids were getting red and irritated, so I stopped using it and put moisturizer and Vaseline on them at night until the irritation went away. The first time I tried this primer after my lids cleared up, my lids started burning as soon a I applied it! Even without the irritation, this prime didn't work that well. I have hooded, somewhat oily lids, with one being more hooded than the other. I use colorful eye shadow every day for reference. Flat out, this prime sucks and I returned it.

Makes my eyeshadow look very smooth

This was the first time I purchased this liquid type of undereye primer, and I was pleasantly surprised! The Ulta brand in the squeeze tube that I used before was too thick and drying. Even though the tube is very small, you do not have to use a lot of product like other reviewers have stated. I knocked off 1 star because it is tacky when you first apply it. However, I add my compact powder on top of it which makes the eyeshadow much easier to apply. I am also in my 50's and this helps my eyeshadow look so smooth on my skin. I have sensitive skin, and this does not irritate my eyes. It feels like it moisturizes my eyelids a bit, and I like that it is a vegan primer. Definitely a Win Win!

Sticky, not blendable, does not last

I have always been a fan of NYX, but this did not meet my expectations at all. I have used Urban Decay's eyeshadow primer for years and have always loved it. I wanted to try something less expensive, especially since so many brands offer great products at an affordable price. Unfortunately, when I tried this, it was very sticky when applied. I applied my eyeshadow and it would not blend. The primer made the brush I used very sticky as well. I have tried it several times, changing up the drying times between applying the primer and then the eyeshadow, but it did not make any difference. It also did not last. Within a couple of hours my eyeshadow was creased and smudged off in places. I definitely would not recommend this or buy it again.

This has got to be a joke

I've been wearing eyeshadow primer/base for 30+ years and this is hands down the worst primer I have ever used. It really Is THAT BAD.1) It's "tone adapting" because its clear. I'm fair but I got the shade medium deep because of hyperpigmentation on my eyes. It winds up just being clear.2) It doesn't ever dry down. It remains so tacky that my eyelid sticks to itself before I have a chance to set it with powder....and yes, I've tried using varying amounts to find that sweet spot. There is no sweet spot.3) Even using the tiniest amount, like a half a grain of rice for both eyes, it STILL managed to crease within an hour. This is with powder eyeshadow, both cheap and high end, and don't even get me started on cream shadows.No primer, is better than this primer. ... MoreI've been wearing eyeshadow primer/base for 30+ years and this is hands down the worst primer I have ever used. It really Is THAT BAD.1) It's "tone adapting" because its clear. I'm fair but I got the shade medium deep because of hyperpigmentation on my eyes. It winds up just being clear.2) It doesn't ever dry down. It remains so tacky that my eyelid sticks to itself before I have a chance to set it with powder....and yes, I've tried using varying amounts to find that sweet spot. There is no sweet spot.3) Even using the tiniest amount, like a half a grain of rice for both eyes, it STILL managed to crease within an hour. This is with powder eyeshadow, both cheap and high end, and don't even get me started on cream shadows.No primer, is better than this primer. Vaseline would be better than this eye primer, I kid you not