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- 9%
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml
Olay Luminous Serum 30ml

Olay Luminous Serum 30ml

$21.95

(341 reviews)

The Olay Luminous serum is full of niacinamide, which will help to even out your skin tone and get rid of dark spots. Xylitol is also included in the serum, which will help to keep your skin hydrated and looking translucent. In just 28 days, you will see a difference in your skin’s appearance!

The Olay Luminous serum is full of niacinamide, which will help to even out your skin tone and get rid of dark spots. Xylitol is also included in the serum, which will help to keep your skin hydrated and looking translucent. In just 28 days, you will see a difference in your skin’s appearance!

Olay Luminous Serum 30ml

(341 reviews)

The Olay Luminous serum is full of niacinamide, which will help to even out your skin tone and get rid of dark spots. Xylitol is also included in the serum, which will help to keep your skin hydrated and looking translucent. In just 28 days, you will see a difference in your skin’s appearance!

The Olay Luminous serum is full of niacinamide, which will help to even out your skin tone and get rid of dark spots. Xylitol is also included in the serum, which will help to keep your skin hydrated and looking translucent. In just 28 days, you will see a difference in your skin’s appearance!

$21.95 - $90.00

in 34 offers

The lowest price for Olay Luminous Serum 30ml right now is $21.95 at eBay.com.au, compared across 26 retailers.

The all-time low was $15.29 on 19 July 2025 — today's price is 44% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 6 June 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 06/06/2026 04:03:59

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
eBay.com.au

$21.95

Olay Luminous Niacinamide + Hyaluronic Super Serum 30ml

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$23.99

Olay Luminous Niacinamide Super Serum 30ml - 99% Pure

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$55.24

Olay Regenerist Luminous Tone Perfecting Treatment 30ml Reduces Dark

Delivery $10.95

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

nanamall.com

$25.00

Olay Niacinamide Light Perfecting Super Serum 30ml

Delivery $0.46

Amal's Discount Chemist West Ryde

$29.49

Olay Luminous Niacinamide Brightening Super Serum 30ml Skin care

Delivery $10

Chemist Warehouse

$29.99

Olay Luminous Niacinamide Super Serum 30ml

Delivery between Mon – Tue $9.99

Priceline

$29.99

Olay Luminous Niacinamide Super Face Serum 30mL

Delivery by Tue $9.95

Grocerize

$30.00

Olay Luminous Niacinamide + Vitamin C Super Serum 30ml — Compare Coles vs Woolworths

Free delivery between Mon – Tue

Pharmacy Express

$39.16

Olay Regenerist Tone Perfecting Treatment 30mL

Delivery between Tue – Wed $9.99

Life Pharmacy

$40.74

Olay Regenerist Luminous Serum 30ml

Delivery $32.86

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

A super multitasking serum!
8 February 2021Zoe C.

originally posted on beautycrew.com.au

I love this serum and will be incorporating it into my routine because of the excellent results of this trial. I have a couple of dark spots on my cheekbones and a little bit of pigmentation. I have noticed a definite improvement in the clarity and texture of my skin since using the niacinamide serum! It has boosted radiance and improved skin tone. This is also non-irritating and great for sensitive skin. It’s fast absorbing and hydrating - no skin flakiness in sight! After a couple of weeks of morning and evening use - my cheeks are glowing and I’m using less makeup. It keeps my skin hydrated, firm and radiant. A super impressive multi-tasking serum that eliminates dullness. I highly recommend to anyone who wants a multitasking serum that delivers wonderful results.

Brilliant staple serum
11 February 2021Teneal K.

originally posted on beautycrew.com.au

If you haven't used niacinamide before, absolutely start with this one. First, the serum is really pleasant to use. Smells lovely, beautiful texture, doesn't pill under make up and sits nice with other products in my skincare routine. The pump dropper is very cool and i haven't seen it before, delvers the right amount and no mess or spilling.I saw some initial results quite quickly, within a week my skin seemed a little more even. After several more weeks I could see a different in skin texture and some of my older post inflammatory hyperpigmentation had subsided. The sebaceous filaments on my nose were smaller. My mild rosacea wasn't flaring up, and the decreased redness in my skin was probably one of the best and most notable changes.I will purchase this again ... MoreIf you haven't used niacinamide before, absolutely start with this one. First, the serum is really pleasant to use. Smells lovely, beautiful texture, doesn't pill under make up and sits nice with other products in my skincare routine. The pump dropper is very cool and i haven't seen it before, delvers the right amount and no mess or spilling.I saw some initial results quite quickly, within a week my skin seemed a little more even. After several more weeks I could see a different in skin texture and some of my older post inflammatory hyperpigmentation had subsided. The sebaceous filaments on my nose were smaller. My mild rosacea wasn't flaring up, and the decreased redness in my skin was probably one of the best and most notable changes.I will purchase this again as it does a lot and is so nice to use.

Game Changer for Skin Tone
7 February 2021A K.

originally posted on beautycrew.com.au

This serum continues to improve my skin the more I use it. At first I noticed the pleasant scent and convenient pump packaging. It’s a white serum that spreads easily into the skin. Then I started to notice the positive changes in my skin. For me I was impressed with how even toned my skin became. I used it twice a day as recommended and continued to see improvements as the days rolled on. My skin became less red and little dark spots definitely appeared to be faded. There was no irritation, dryness or breakouts caused by this serum. I also believe that it has reduced my pore size even though it doesn’t say it targets this on the packaging.I would recommend this to everyone as it definitely is a game changer, for clarity of skin.

Specification

Warnings
Caution StatementAvoid contact with eyes. If contact occurs, rinse well with water. If skin irritation develops, discontinue use. Important information, do not discard outer carton.
Ingredients
IngredientsWater, Cyclopentasiloxane, Hexyldecanol, Niacinamide, Pentylene Glycol, Glycerin, Butylene Glycol, Nylon-12, Xylitol, Panthenol, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Boron Nitride, Polysorbate 20, Tocopheryl Acetate, Mica, Dimethicone/Vinyl Dimethicone Crosspolymer, Inositol, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, PEG-11 Methyl Ether Dimethicone, Polyacrylamide, Benzyl Alcohol, Undecylenoyl Phenylalanine, Aminomethyl Propanol, C13-14 Isoparaffin, Disodium EDTA, Sodium Benzoate, Xanthan Gum, Laureth-7, Ascorbyl Glucoside, Fragrance, Magnesium Aspartate, Zinc Gluconate, Copper Gluconate, Titanium Dioxide (CI 77891), Red 40 (CI 16035).
Packaging

Price comparison

Updated 3 days ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
eBay.com.au

$21.95

Out of stock

Olay Luminous Niacinamide + Hyaluronic Super Serum 30ml

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$23.99

Olay Luminous Niacinamide Super Serum 30ml - 99% Pure

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$55.24

Olay Regenerist Luminous Tone Perfecting Treatment 30ml Reduces Dark

Delivery $10.95

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

nanamall.com

$25.00

Out of stock

Olay Niacinamide Light Perfecting Super Serum 30ml

Delivery $0.46

Amal's Discount Chemist West Ryde

$29.49

Olay Luminous Niacinamide Brightening Super Serum 30ml Skin care

Delivery $10

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

A super multitasking serum!
8 February 2021

I love this serum and will be incorporating it into my routine because of the excellent results of this trial. I have a couple of dark spots on my cheekbones and a little bit of pigmentation. I have noticed a definite improvement in the clarity and texture of my skin since using the niacinamide serum! It has boosted radiance and improved skin tone. This is also non-irritating and great for sensitive skin. It’s fast absorbing and hydrating - no skin flakiness in sight! After a couple of weeks of morning and evening use - my cheeks are glowing and I’m using less makeup. It keeps my skin hydrated, firm and radiant. A super impressive multi-tasking serum that eliminates dullness. I highly recommend to anyone who wants a multitasking serum that delivers wonderful results.

Zoe C. originally posted on beautycrew.com.au
Brilliant staple serum
11 February 2021

If you haven't used niacinamide before, absolutely start with this one. First, the serum is really pleasant to use. Smells lovely, beautiful texture, doesn't pill under make up and sits nice with other products in my skincare routine. The pump dropper is very cool and i haven't seen it before, delvers the right amount and no mess or spilling.I saw some initial results quite quickly, within a week my skin seemed a little more even. After several more weeks I could see a different in skin texture and some of my older post inflammatory hyperpigmentation had subsided. The sebaceous filaments on my nose were smaller. My mild rosacea wasn't flaring up, and the decreased redness in my skin was probably one of the best and most notable changes.I will purchase this again ... MoreIf you haven't used niacinamide before, absolutely start with this one. First, the serum is really pleasant to use. Smells lovely, beautiful texture, doesn't pill under make up and sits nice with other products in my skincare routine. The pump dropper is very cool and i haven't seen it before, delvers the right amount and no mess or spilling.I saw some initial results quite quickly, within a week my skin seemed a little more even. After several more weeks I could see a different in skin texture and some of my older post inflammatory hyperpigmentation had subsided. The sebaceous filaments on my nose were smaller. My mild rosacea wasn't flaring up, and the decreased redness in my skin was probably one of the best and most notable changes.I will purchase this again as it does a lot and is so nice to use.

Teneal K. originally posted on beautycrew.com.au
Game Changer for Skin Tone
7 February 2021

This serum continues to improve my skin the more I use it. At first I noticed the pleasant scent and convenient pump packaging. It’s a white serum that spreads easily into the skin. Then I started to notice the positive changes in my skin. For me I was impressed with how even toned my skin became. I used it twice a day as recommended and continued to see improvements as the days rolled on. My skin became less red and little dark spots definitely appeared to be faded. There was no irritation, dryness or breakouts caused by this serum. I also believe that it has reduced my pore size even though it doesn’t say it targets this on the packaging.I would recommend this to everyone as it definitely is a game changer, for clarity of skin.

A K. originally posted on beautycrew.com.au
It works!
6 February 2021

The Olay luminous niacinamide super serum is a beautiful product. Very easy to apply. Absorbs into the skin without any feeling of residue and leaves an glowy finish. I have noticed an improvement in my skins texture and brightness. My skin tone is more even and this product has been an east and effective product to add into my skin care routine. I will happily continue using this serum and would definitely recommend it anybody who wants to improve to brightness and overall texture of their skin. The only reason I am not giving this product 5 stars is the bottle top. I found the amount of product that came out of the dropper was different each time and I had to sometimes draw the product into the dropper 3 or 4 times to get it into my hand to use. Not a major issue ... MoreThe Olay luminous niacinamide super serum is a beautiful product. Very easy to apply. Absorbs into the skin without any feeling of residue and leaves an glowy finish. I have noticed an improvement in my skins texture and brightness. My skin tone is more even and this product has been an east and effective product to add into my skin care routine. I will happily continue using this serum and would definitely recommend it anybody who wants to improve to brightness and overall texture of their skin. The only reason I am not giving this product 5 stars is the bottle top. I found the amount of product that came out of the dropper was different each time and I had to sometimes draw the product into the dropper 3 or 4 times to get it into my hand to use. Not a major issue and wouldn’t stop me from purchasing in the future.

Emma W. originally posted on beautycrew.com.au
Lightweight, Gentle, Effective
6 February 2021

I've been using this niacinamide serum for three weeks and my skin has been loving it. Niacinamide of course has a range of benefits, ranging from improving skin barrier to reducing dark spots to balancing skin sebum levels and reducing dark spots. Basically, it's one of the most amazing ingredients to grace skin care products.I'm happy to report that on my skin that can be a bit temperamental, this product worked beautifully. My normally combination skin has been looking more normal with an even sebum distribution throughout. Some fragrances in skincare can also wreak havoc with my skin, but in this case, in spite of the fragrance, the formula was gentle enough that there was no adverse reaction at all. I used another product from the Luminous range before, the ... MoreI've been using this niacinamide serum for three weeks and my skin has been loving it. Niacinamide of course has a range of benefits, ranging from improving skin barrier to reducing dark spots to balancing skin sebum levels and reducing dark spots. Basically, it's one of the most amazing ingredients to grace skin care products.I'm happy to report that on my skin that can be a bit temperamental, this product worked beautifully. My normally combination skin has been looking more normal with an even sebum distribution throughout. Some fragrances in skincare can also wreak havoc with my skin, but in this case, in spite of the fragrance, the formula was gentle enough that there was no adverse reaction at all. I used another product from the Luminous range before, the Whip Moisturiser, which my skin did not like. This, on the other hand, is much gentler without sulphates, parabens, phthalates, petrolatum and mineral oils.I like that it absorbs in seconds, works well under makeup, and is super lightweight, and oils and moisturisers that I apply over the serum absorbs well. Great serum.

Bhavna A. originally posted on beautycrew.com.au
Lovely serum
6 February 2021

I really enjoyed using this serum. I love the auto dropper and how it dispenses the exact amount I need. I love the benefits of niacinamide. The product itself has a lightweight consistency which is not too runny nor greasy and absorbs into the skin very easily. I use this as my first serum so my skin can reap all the benefits. The fact the product is formulated without any nasties in is a bonus for me. Whilst using the product I noticed a clarity to my skin. Dark spots have begun to fade and it has helped with evening skin tone. I will certainly continue using this as it is a lovely serum. The product also smells divine. Highly recommend to anyone looking for a niacinamide serum!

Gorgia L. originally posted on beautycrew.com.au
Magic in a Bottle - It REALLY works!
30 January 2021

Having never used a product with niacinamide (fearing it would damage my oily and acne prone skin), I was pleasantly surprised that it worked so well on my skin. After the first 5 days of use, I noticed visible changes in my skin with fewer dark spots. My friends complimented that my skin looked GLOWING and are patiently awaiting for the product to hit the shelves. The Olay Luminous Niacinamide Super Serum is packaged well but can be easily confused as a pump, when it is in fact an eye dropper. Coverage is very light and super absorbent on the skin, as the serum becomes tacky on the skin (for peeling), you may experience a little bit of tightness - this wasn't an issue for me but should be noted for those who have very sensitive skin to peels. My only gripe is the ... MoreHaving never used a product with niacinamide (fearing it would damage my oily and acne prone skin), I was pleasantly surprised that it worked so well on my skin. After the first 5 days of use, I noticed visible changes in my skin with fewer dark spots. My friends complimented that my skin looked GLOWING and are patiently awaiting for the product to hit the shelves. The Olay Luminous Niacinamide Super Serum is packaged well but can be easily confused as a pump, when it is in fact an eye dropper. Coverage is very light and super absorbent on the skin, as the serum becomes tacky on the skin (for peeling), you may experience a little bit of tightness - this wasn't an issue for me but should be noted for those who have very sensitive skin to peels. My only gripe is the date printed under the packaging ("B 051120"), which I originally thought was past it's best before date for use, having clarified with the BeautyCrew and the manufacturer, this in fact refers to "Batch" and when it was made - 05 NOV 20.

Victor D. originally posted on beautycrew.com.au
Must have product!!
4 February 2021

Beautiful cosmetic elegant formulation that feels light and creamy and glides onto the skin. It’s silky in texture and It absorbs quickly leaving a fresh and hydrated feel to my skin. A little goes a long way. It sits well under moisturiser and makeup. No pilling or balling.During my trial of this product I observed that my skin was significantly smoother and brighter in appearance and my sometimes slightly oily T zone was regulated producing a lovely evenness to my skin. My Pores also appeared less visible. It gave me a nice glowy, healthy appearance to my skin.This product really calmed my redness and improved texture. I also experienced better hydration to my all over facial area which can sometimes get quite dry in certain patches.I experienced absolutely ... MoreBeautiful cosmetic elegant formulation that feels light and creamy and glides onto the skin. It’s silky in texture and It absorbs quickly leaving a fresh and hydrated feel to my skin. A little goes a long way. It sits well under moisturiser and makeup. No pilling or balling.During my trial of this product I observed that my skin was significantly smoother and brighter in appearance and my sometimes slightly oily T zone was regulated producing a lovely evenness to my skin. My Pores also appeared less visible. It gave me a nice glowy, healthy appearance to my skin.This product really calmed my redness and improved texture. I also experienced better hydration to my all over facial area which can sometimes get quite dry in certain patches.I experienced absolutely no irritation and in fact, this serum seemed to calm myskin.This beautiful serum has become a “must have” item in my daily beauty regime and I will definitely be purchasing this on repeat

Kelly G. originally posted on beautycrew.com.au
Reduces dark spots
26 January 2021

I have used niacinamide based products in the past and for someone with my skin type (oily, acne prone, pigmentation) this ingredient is perfect. It's known to help reduce dark spots and pigmentation, minimise pores and helps to brighten the skin. The Olay niacinamide serum comes in a cylindrical bottle and at first I was quite confused as to how to use it. The cap twists and I was expecting to pump the product out but I realised that wasn't the case. You first have to twist the cap, then press the top so the dropper absorbs the product. Once that is done then you twist the cap fully which is attached to a dropper. I use one dropper full for my face and I also apply some of the serum to my neck as well. The serum is lightweight, silky and absorbs really easily. I ... MoreI have used niacinamide based products in the past and for someone with my skin type (oily, acne prone, pigmentation) this ingredient is perfect. It's known to help reduce dark spots and pigmentation, minimise pores and helps to brighten the skin. The Olay niacinamide serum comes in a cylindrical bottle and at first I was quite confused as to how to use it. The cap twists and I was expecting to pump the product out but I realised that wasn't the case. You first have to twist the cap, then press the top so the dropper absorbs the product. Once that is done then you twist the cap fully which is attached to a dropper. I use one dropper full for my face and I also apply some of the serum to my neck as well. The serum is lightweight, silky and absorbs really easily. I like that it doesn't feel heavy or oily on my skin and while my skin feels slightly tacky it's not uncomfortable. I use this once in the morning and once at night after cleansing. The second day I used the product I could already see results. My skin was slightly flaky (but only the areas where I had pigmentation) and when the skin peeled off the pigmentation was much lighter and not as noticeable. My skin also appeared to be brighter and smooth. This is a must have in every skincare routine as it gently exfoliates the skin and makes it look even and youthful!

May M. originally posted on beautycrew.com.au
Reveal even tone brighter skin
1 July 2021

I adore okay products as they always deliver results and this serum is no different. It penetrates layers of skin to leave my skin brighter and fresher looking. The niacinamide penetrates and afternoon using this for a couple of weeks I saw a visible difference in my skin, my hyperpigmentation was much less noticeable and my skin has a more even tone and looked more youthful. It’s well worth the money because it works. The handy dropper delivers just the right amount of serum and is hygienic and it’s packaged very classily. I absolutely will buy this serum again

debbie p. originally posted on beautycrew.com.au

Specification

Warnings
Caution StatementAvoid contact with eyes. If contact occurs, rinse well with water. If skin irritation develops, discontinue use. Important information, do not discard outer carton.
Ingredients
IngredientsWater, Cyclopentasiloxane, Hexyldecanol, Niacinamide, Pentylene Glycol, Glycerin, Butylene Glycol, Nylon-12, Xylitol, Panthenol, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Boron Nitride, Polysorbate 20, Tocopheryl Acetate, Mica, Dimethicone/Vinyl Dimethicone Crosspolymer, Inositol, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, PEG-11 Methyl Ether Dimethicone, Polyacrylamide, Benzyl Alcohol, Undecylenoyl Phenylalanine, Aminomethyl Propanol, C13-14 Isoparaffin, Disodium EDTA, Sodium Benzoate, Xanthan Gum, Laureth-7, Ascorbyl Glucoside, Fragrance, Magnesium Aspartate, Zinc Gluconate, Copper Gluconate, Titanium Dioxide (CI 77891), Red 40 (CI 16035).
Packaging

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