The Prima Donna Madison range is a luxurious range that should be in every lingerie collection! This full cup bra has a soft, gingham style of fabric for a chic look. Meanwhile, the 3-section cup and additional side support provides you with a natural forward projection and uplift to the bust. The underwiring is encased with 3 layers of fabric and includes a layer of foam, and the additional wide side wings ensure you are provided with all day comfort. The partly adjustable straps feature lace detailing for an extra feminine touch.
The Prima Donna Madison range is a luxurious range that should be in every lingerie collection! This full cup bra has a soft, gingham style of fabric for a chic look. Meanwhile, the 3-section cup and additional side support provides you with a natural forward projection and uplift to the bust. The underwiring is encased with 3 layers of fabric and includes a layer of foam, and the additional wide side wings ensure you are provided with all day comfort. The partly adjustable straps feature lace detailing for an extra feminine touch.
in 1 offers
The lowest price for Prima Donna Madison Full Cup Bra, 32I / White right now is $217.00 at Ouh La La.
The all-time low was $176.74 on 17 Mar 2026 — today's price is 23% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 21 Mar 2026.
Prima Donna Madison Full Cup Bra, 32I / White
The Prima Donna Madison range is a luxurious range that should be in every lingerie collection! This full cup bra has a soft, gingham style of fabric for a chic look. Meanwhile, the 3-section cup and additional side support provides you with a natural forward projection and uplift to the bust. The underwiring is encased with 3 layers of fabric and includes a layer of foam, and the additional wide side wings ensure you are provided with all day comfort. The partly adjustable straps feature lace detailing for an extra feminine touch.
The Prima Donna Madison range is a luxurious range that should be in every lingerie collection! This full cup bra has a soft, gingham style of fabric for a chic look. Meanwhile, the 3-section cup and additional side support provides you with a natural forward projection and uplift to the bust. The underwiring is encased with 3 layers of fabric and includes a layer of foam, and the additional wide side wings ensure you are provided with all day comfort. The partly adjustable straps feature lace detailing for an extra feminine touch.
Last updated at 21/03/2026 06:00:57
PrimaDonna - Deauville Comfort Wire Bra Black | Ouh La La, 42F / Black
Delivery $28.36
originally posted on belle-lingerie.co.uk
Prima Donna have been my go to bra for 20 years, ever since I had a mastectomy following breast cancer.I have always worn an underwired bra and was not going to let breast cancer stop me so…They are comfy, very pretty, supportive, work with my adhesive prosthetic and make me feel feminine.Post op bras are so dull, ugly and unimaginative and only come in white. Prima Donna all the way.The only snag is the price now that I have retired, over £100 is a difficult purchase on a pension hence my use of Belle Lingerie.
originally posted on primadonna.com
Prima Donna's Madison bra is the best bra I've ever worn--I would go so far as to say nothing even comes close. I like this bra because it has full coverage--especially nice for side coverage--and it's still tasteful. Additionally, it lasts quite a long time and, if you get the right size (start on the widest hook), even after it stretches out a little bit, it's still very supportive. When I bought this in-person, the shop I went to referred to this bra as a workhorse--and while that's true, it's still pretty and works well with most tops.
originally posted on bravalingerie.com.au
Been purchasing this bra for years and its never let me down until now.Not sure if Prima Donna have changed the design or materials, as the shoulder straps are way too short even when loosened completely, and the front shoulder strap part digs into my shoulder/arm fat. Normally a very soft, 'can't tell you have it on' type of bra, but now it feels very stiff and has no give even after a few washes. Doesn't fit like previous ones did. For a bra that costs $170 I'm quite disappointed with it. Wish I could return it. Tip: try it on instore first.
PrimaDonna - Deauville Comfort Wire Bra Black | Ouh La La, 42F / Black
Delivery $28.36
Prima Donna have been my go to bra for 20 years, ever since I had a mastectomy following breast cancer.I have always worn an underwired bra and was not going to let breast cancer stop me so…They are comfy, very pretty, supportive, work with my adhesive prosthetic and make me feel feminine.Post op bras are so dull, ugly and unimaginative and only come in white. Prima Donna all the way.The only snag is the price now that I have retired, over £100 is a difficult purchase on a pension hence my use of Belle Lingerie.
Prima Donna's Madison bra is the best bra I've ever worn--I would go so far as to say nothing even comes close. I like this bra because it has full coverage--especially nice for side coverage--and it's still tasteful. Additionally, it lasts quite a long time and, if you get the right size (start on the widest hook), even after it stretches out a little bit, it's still very supportive. When I bought this in-person, the shop I went to referred to this bra as a workhorse--and while that's true, it's still pretty and works well with most tops.
Been purchasing this bra for years and its never let me down until now.Not sure if Prima Donna have changed the design or materials, as the shoulder straps are way too short even when loosened completely, and the front shoulder strap part digs into my shoulder/arm fat. Normally a very soft, 'can't tell you have it on' type of bra, but now it feels very stiff and has no give even after a few washes. Doesn't fit like previous ones did. For a bra that costs $170 I'm quite disappointed with it. Wish I could return it. Tip: try it on instore first.
In October 2017 I bought a fleet of new bras after I got TIRED of my Chantelle bra's losing support and stretching out constantly. I knew I needed three part cup styles with side support. I splurged for 3 Prima Donna styles. The Deauville, The Madison, and Couture 3-Part Cup. I also bought some from some other brands as well. It's August of 2021 and only one has really lasted and still does it's job. I don't normally wait 4 years before bra purchases, but with the pandemic my bra wearing days are fortunately few and far between, so I've been able to procrastinate. I wear a 38E and a size 18/20.So, now that it's time to buy new bras. And there are some new bras out that are the same style as this one with three part cups. But, the quality is just not comparable at ... MoreIn October 2017 I bought a fleet of new bras after I got TIRED of my Chantelle bra's losing support and stretching out constantly. I knew I needed three part cup styles with side support. I splurged for 3 Prima Donna styles. The Deauville, The Madison, and Couture 3-Part Cup. I also bought some from some other brands as well. It's August of 2021 and only one has really lasted and still does it's job. I don't normally wait 4 years before bra purchases, but with the pandemic my bra wearing days are fortunately few and far between, so I've been able to procrastinate. I wear a 38E and a size 18/20.So, now that it's time to buy new bras. And there are some new bras out that are the same style as this one with three part cups. But, the quality is just not comparable at all and neither is the support. So while these are steep in terms of upfront costs: in terms of total cost of ownership they are an excellent value. So I just bought two more. And a plan to buy a third as well.What I like best? Obviously the durability. None of my Prima Donna bras have lost their hooks or underwires. But also: comfort. These are the only bras that I am not screaming to take off after hours and hours of wear. The wide straps don't cut into my shoulders. And the back doesn't ride up.
This was my second Primadonna bra, but much less comfortable. Dug in a lot. Different type of straps, also less comfortable. Biggest complaint, however, was being charged shipping to return. If a bra is going cost this much, it has to be just right. Of course it will be returned otherwise. Really over all these extra charges.
I got the bra in a 36I EU. I need more room in both band and cups, so I should have gone with a 38I EU. I do have spillage from the cups and some red lines from the band, but the support is great and the shape is very lifted and youthful. I love that the straps are wider than most other side support bras, so it's a little added comfort and hold. The band has just the right amount of stretch and the checkered pattern on the cups is very cute! The elastic lace at the tops is great for uneven breasts and is forgiving for fullness.All in all, I'd give it a 8/10, just need to size up in it!
I’ve worn this style for many years and was previously happy. However, with the last several bras purchased, something was different with the underwire. It now seems like plastic instead of metal—and the plastic underwire squeaks and clicks with my every move. I can’t wear these bras in public or for my job because I squeak all day long. Embarrassing. Why do you make a bra that squeaks? Very expensive for a “house” bra.
The colour of this bra is amazing. My previous purchase of this bra was in latte and I usually buy black, white or some variant of beige but no longer will I be boring.Whilst PrimaDonna cost more than I have in the past spent on a bra, the first time I tried one on I knew I had to have it regardless of the price. The feel and the fit were like PrimaDonna had created this bra just for me.
This is by far the best fitting bra I’ve worn in a long time. After breastfeeding two children the shape and structure of my breasts have changed so much and nothing was fitting without creating an unsightly buldge across the top of my breasts. This bra gives me good shape, excellent support and the stretchy lace across the top provides a seamless fit. It’s also a pretty bra and I feel great wearing it!! I’ve since bought it in another colour!!! Love it!!!
First, let me start with the build of this bra; The cups and framing of the seams are well placed, and the structure is to perfection! As for the material, not too thick that you will get hot, but soft/stretchy/and durable so you will be able to wear it for years to come. I love the unique style of the lace, and the variety of colours are endless! As a specialty bra fitter, I highly recommend this bra to all the full-busted women I’ve fitted. 100% recommend!
