Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
in 9 offers
last seen 10 May 2026
The lowest price we last saw for Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive was $13.47 at Chemist Warehouse, compared across 9 retailers (last seen 10 May 2026). Prices may have changed since.
The all-time low we recorded was $13.47 on 10 Nov 2023.
Prices last updated 10 May 2026.
Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive
Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Last updated at 10/05/2026 11:35:04
Rimmel Lasting Finish 35HR Foundation 430 Deep Olive
Delivery between Mon ā Tue $9.99
Rimmel 35H Foundation Foundation ā 430 Deep Olive
Delivery $9.95
Rimmel London Lasting Finish 35Hr Foundation 430 Deep Olive
Delivery between Tue ā Thu $0
Rimmel Lasting Finish 35HR Foundation 430 Deep Olive
Delivery between Mon ā Tue $9.99
Rimmel London Lasting Finish 35Hr Foundation-Neutral
Delivery $22.99
Rimmel London Lasting Finish 35HR Foundation 430 Deep Olive 30mL
Rimmel Lasting Finish 35HR Foundation 430 Deep Olive
Delivery $9.95
Rimmel Lasting Finish 35HR Foundation 430 Deep Olive
Delivery $9.95
Rimmel Lasting Finish 35HR Foundation 430 Deep Olive
Delivery between Wed ā Sat $10
originally posted on influenster.com
I was really looking forward to using this foundation. The formula is quite runny which surprised me for a long wearing foundation. It does apply nicely, I use a flat end foundation brush and it goes on really nice with that. It looks lovely at first and the shade is a great match for my skin. However, it really isnāt long wearing at all. Iāve had it on since around 10.30 this morning, itās now 3pm and as you can see from the photo, itās started to come off and go patchy on my forehead and cheeks. I did the rest of my makeup routine the same, so I know the only difference is the foundation, so I have to say I am disappointed with the longevity. I think itās a good product if you want something lightweight, but if youāre wanting something to last, this definitely ...Ā MoreI was really looking forward to using this foundation. The formula is quite runny which surprised me for a long wearing foundation. It does apply nicely, I use a flat end foundation brush and it goes on really nice with that. It looks lovely at first and the shade is a great match for my skin. However, it really isnāt long wearing at all. Iāve had it on since around 10.30 this morning, itās now 3pm and as you can see from the photo, itās started to come off and go patchy on my forehead and cheeks. I did the rest of my makeup routine the same, so I know the only difference is the foundation, so I have to say I am disappointed with the longevity. I think itās a good product if you want something lightweight, but if youāre wanting something to last, this definitely isnāt the right product!
originally posted on woolworths.com.au
[This review was collected as part of a promotion. ] I was super excited to learn I was going to receive a complimentary Vox-Box containing Rimmel's Long Lasting Finish, 35hr Hydration Boost Foundation with Hyaluronic Acid & Niacinamide, from Influenster, at no cost to me, in exchange for my honest opinion, & review of the product. This foundation is a game changer! It's long lasting formula provides impeccable coverage, without feeling or looking heavy or cakey. The infusion of Hyaluronic Acid ensures my skin stays hydrated throughout the entire day/evening, while Niacinamide contributes to a smoother complexion. I love how effortlessly my fingertips blend the foundation into my skin, providing a natural, radiant finish, lasting the promised 35hrs. However, if you ...Ā More[This review was collected as part of a promotion. ] I was super excited to learn I was going to receive a complimentary Vox-Box containing Rimmel's Long Lasting Finish, 35hr Hydration Boost Foundation with Hyaluronic Acid & Niacinamide, from Influenster, at no cost to me, in exchange for my honest opinion, & review of the product. This foundation is a game changer! It's long lasting formula provides impeccable coverage, without feeling or looking heavy or cakey. The infusion of Hyaluronic Acid ensures my skin stays hydrated throughout the entire day/evening, while Niacinamide contributes to a smoother complexion. I love how effortlessly my fingertips blend the foundation into my skin, providing a natural, radiant finish, lasting the promised 35hrs. However, if you choose a sponge or brush to apply, you can achieve different textures & finishes, catering to one's personal preferences. It's wonderful to have various methods to find what works best for you! I absolutely love this skin care/foundation in one. It truly feels like I'm doing something beneficial for my skin, so I can wear this full coverage foundation all day & night, with 100% confidence that my skin is reaping the benefits of staying hydrated, even in extremely hot environments, while having no transfer of the product! I know I'm looking my best for the entire day, with the foundation matching my skin tone perfectly, which totally blew me away, so I know there's a tone to match every skin colour/type. Buy with total confidence, & know that it's probably going to be your go to foundation, as it has become a staple of my daily routine. This miracle foundation also contains SPF20! I love this beautiful foundation, & its been the best thing to happen for my skin in a long time. I just can't say enough about this truly sensational foundation, especially for aging skin. It doesn't feel like there's anything on my face, other than moisturiser. Thanks Influenster, & of course Rimmel as well.
originally posted on influenster.com
I was kindly given the shade 210 Golden Beige to try and considering the colour match I chose was from an online Swatch it's a pretty good match. I have very yellowy undertones to my skin and it matches beautifully. This is a full coverage and a little goes a long way. I don't like it applied with a brush, only with a damp beauty blender. With a sponge I found the formula too thick and it left brush strokes on my face, but with a beauty blender it applied sooo well! It has hyaluronic acid in, which I love, as it is enriching your skin the whole time you wear it. I can apply this in just a few minutes ready for my day, I have 2 young children so this is a must. Apparently it lasts up to 35 hours but in all honesty, who is ever awake that long and doesn't clean their ...Ā MoreI was kindly given the shade 210 Golden Beige to try and considering the colour match I chose was from an online Swatch it's a pretty good match. I have very yellowy undertones to my skin and it matches beautifully. This is a full coverage and a little goes a long way. I don't like it applied with a brush, only with a damp beauty blender. With a sponge I found the formula too thick and it left brush strokes on my face, but with a beauty blender it applied sooo well! It has hyaluronic acid in, which I love, as it is enriching your skin the whole time you wear it. I can apply this in just a few minutes ready for my day, I have 2 young children so this is a must. Apparently it lasts up to 35 hours but in all honesty, who is ever awake that long and doesn't clean their face, I find that an odd thing. It does however last me all day š
Rimmel Lasting Finish 35HR Foundation 430 Deep Olive
Delivery between Mon ā Tue $9.99
Rimmel 35H Foundation Foundation ā 430 Deep Olive
Delivery $9.95
Rimmel London Lasting Finish 35Hr Foundation 430 Deep Olive
Delivery between Tue ā Thu $0
Rimmel Lasting Finish 35HR Foundation 430 Deep Olive
Delivery between Mon ā Tue $9.99
Rimmel London Lasting Finish 35Hr Foundation-Neutral
Delivery $22.99
I was really looking forward to using this foundation. The formula is quite runny which surprised me for a long wearing foundation. It does apply nicely, I use a flat end foundation brush and it goes on really nice with that. It looks lovely at first and the shade is a great match for my skin. However, it really isnāt long wearing at all. Iāve had it on since around 10.30 this morning, itās now 3pm and as you can see from the photo, itās started to come off and go patchy on my forehead and cheeks. I did the rest of my makeup routine the same, so I know the only difference is the foundation, so I have to say I am disappointed with the longevity. I think itās a good product if you want something lightweight, but if youāre wanting something to last, this definitely ...Ā MoreI was really looking forward to using this foundation. The formula is quite runny which surprised me for a long wearing foundation. It does apply nicely, I use a flat end foundation brush and it goes on really nice with that. It looks lovely at first and the shade is a great match for my skin. However, it really isnāt long wearing at all. Iāve had it on since around 10.30 this morning, itās now 3pm and as you can see from the photo, itās started to come off and go patchy on my forehead and cheeks. I did the rest of my makeup routine the same, so I know the only difference is the foundation, so I have to say I am disappointed with the longevity. I think itās a good product if you want something lightweight, but if youāre wanting something to last, this definitely isnāt the right product!
[This review was collected as part of a promotion. ] I was super excited to learn I was going to receive a complimentary Vox-Box containing Rimmel's Long Lasting Finish, 35hr Hydration Boost Foundation with Hyaluronic Acid & Niacinamide, from Influenster, at no cost to me, in exchange for my honest opinion, & review of the product. This foundation is a game changer! It's long lasting formula provides impeccable coverage, without feeling or looking heavy or cakey. The infusion of Hyaluronic Acid ensures my skin stays hydrated throughout the entire day/evening, while Niacinamide contributes to a smoother complexion. I love how effortlessly my fingertips blend the foundation into my skin, providing a natural, radiant finish, lasting the promised 35hrs. However, if you ...Ā More[This review was collected as part of a promotion. ] I was super excited to learn I was going to receive a complimentary Vox-Box containing Rimmel's Long Lasting Finish, 35hr Hydration Boost Foundation with Hyaluronic Acid & Niacinamide, from Influenster, at no cost to me, in exchange for my honest opinion, & review of the product. This foundation is a game changer! It's long lasting formula provides impeccable coverage, without feeling or looking heavy or cakey. The infusion of Hyaluronic Acid ensures my skin stays hydrated throughout the entire day/evening, while Niacinamide contributes to a smoother complexion. I love how effortlessly my fingertips blend the foundation into my skin, providing a natural, radiant finish, lasting the promised 35hrs. However, if you choose a sponge or brush to apply, you can achieve different textures & finishes, catering to one's personal preferences. It's wonderful to have various methods to find what works best for you! I absolutely love this skin care/foundation in one. It truly feels like I'm doing something beneficial for my skin, so I can wear this full coverage foundation all day & night, with 100% confidence that my skin is reaping the benefits of staying hydrated, even in extremely hot environments, while having no transfer of the product! I know I'm looking my best for the entire day, with the foundation matching my skin tone perfectly, which totally blew me away, so I know there's a tone to match every skin colour/type. Buy with total confidence, & know that it's probably going to be your go to foundation, as it has become a staple of my daily routine. This miracle foundation also contains SPF20! I love this beautiful foundation, & its been the best thing to happen for my skin in a long time. I just can't say enough about this truly sensational foundation, especially for aging skin. It doesn't feel like there's anything on my face, other than moisturiser. Thanks Influenster, & of course Rimmel as well.
I was kindly given the shade 210 Golden Beige to try and considering the colour match I chose was from an online Swatch it's a pretty good match. I have very yellowy undertones to my skin and it matches beautifully. This is a full coverage and a little goes a long way. I don't like it applied with a brush, only with a damp beauty blender. With a sponge I found the formula too thick and it left brush strokes on my face, but with a beauty blender it applied sooo well! It has hyaluronic acid in, which I love, as it is enriching your skin the whole time you wear it. I can apply this in just a few minutes ready for my day, I have 2 young children so this is a must. Apparently it lasts up to 35 hours but in all honesty, who is ever awake that long and doesn't clean their ...Ā MoreI was kindly given the shade 210 Golden Beige to try and considering the colour match I chose was from an online Swatch it's a pretty good match. I have very yellowy undertones to my skin and it matches beautifully. This is a full coverage and a little goes a long way. I don't like it applied with a brush, only with a damp beauty blender. With a sponge I found the formula too thick and it left brush strokes on my face, but with a beauty blender it applied sooo well! It has hyaluronic acid in, which I love, as it is enriching your skin the whole time you wear it. I can apply this in just a few minutes ready for my day, I have 2 young children so this is a must. Apparently it lasts up to 35 hours but in all honesty, who is ever awake that long and doesn't clean their face, I find that an odd thing. It does however last me all day š
I have used the original version of this foundation for years and loved it. This new formula is AWFUL, why have they changed something that didnāt need changing?! The addition of āskin careā to this (and many other foundations on the market, which seems to be the trend these days) seems to have ruined the formula for me as my skin is quite sensitive. Iād much rather choose the skincare I use and not have to compromise on my makeup. It now breaks me out (little pimples across my forehead, nose and cheeks, large painful spots on my chin and jawline). The colour is also off; I used to use Ivory in the original formula, but in the new one itās very orange! It also doesnāt apply very well, it doesnāt seem to blend well and looks and feels very cakey. Iāve had to switch ...Ā MoreI have used the original version of this foundation for years and loved it. This new formula is AWFUL, why have they changed something that didnāt need changing?! The addition of āskin careā to this (and many other foundations on the market, which seems to be the trend these days) seems to have ruined the formula for me as my skin is quite sensitive. Iād much rather choose the skincare I use and not have to compromise on my makeup. It now breaks me out (little pimples across my forehead, nose and cheeks, large painful spots on my chin and jawline). The colour is also off; I used to use Ivory in the original formula, but in the new one itās very orange! It also doesnāt apply very well, it doesnāt seem to blend well and looks and feels very cakey. Iāve had to switch to MaxFactor Lasting Performance which I like, but unfortunately doesnāt seem to last quite as long as the original version of this foundation. The MF one might be worth a try for anyone who doesnāt like this new formula?
Iāve used this foundation for about 10 years and never felt the need to get another because this one suited my skin so so well. I would often receive compliments on how smooth my skin looked.However since the formula has been changed, Iāve had nothing but problems. Firstly, the shade I ordered (i.e. the shade I have always ordered) is at least a shade darker than it used to be, giving me a more orange finish. Secondly, the smell is incredibly chemically, which was never the case before. Thirdly, the foundation goes on okay but within a couple of hours, I find that it starts to gather in certain areas of my face and goes very patchy.I will be sourcing a new daily foundation once I have finished the bottle Iām currently making my way through - very disappointed ...Ā MoreIāve used this foundation for about 10 years and never felt the need to get another because this one suited my skin so so well. I would often receive compliments on how smooth my skin looked.However since the formula has been changed, Iāve had nothing but problems. Firstly, the shade I ordered (i.e. the shade I have always ordered) is at least a shade darker than it used to be, giving me a more orange finish. Secondly, the smell is incredibly chemically, which was never the case before. Thirdly, the foundation goes on okay but within a couple of hours, I find that it starts to gather in certain areas of my face and goes very patchy.I will be sourcing a new daily foundation once I have finished the bottle Iām currently making my way through - very disappointed Rimmel! :(
I used this foundation in true ivory shade for approximately the last 10 years. I loved it because it was great value for money and it worked well on my dry skin. I was left with a dewy lightweight feel and it lasted all day. It was easy and smooth to apply and absorbed well. I was always complimented on my complexion because of the way it adjusted to my skin.I was shocked and utterly dissapinted when I discovered the new bottle I bought was, what felt like, a totally different foundation. It was the totally oposite of everything i loved about it. It did not glide over my skin on application, it feels heavy and weirdly powdery, it really highlights any small patches of dryness on my face. I had to use twice as much. Despite having kept with the same shade, it ...Ā MoreI used this foundation in true ivory shade for approximately the last 10 years. I loved it because it was great value for money and it worked well on my dry skin. I was left with a dewy lightweight feel and it lasted all day. It was easy and smooth to apply and absorbed well. I was always complimented on my complexion because of the way it adjusted to my skin.I was shocked and utterly dissapinted when I discovered the new bottle I bought was, what felt like, a totally different foundation. It was the totally oposite of everything i loved about it. It did not glide over my skin on application, it feels heavy and weirdly powdery, it really highlights any small patches of dryness on my face. I had to use twice as much. Despite having kept with the same shade, it appears the new formula is darker. The new formula does not work for me and I'm gutted that the new formula is such a drastic change.Who wears foundation for 35hrs? People who don't sleep? Or people who are partying until stupid o'clock? I personally think that's an absurd target for a foundation. 25hrs was beyond good enough already.I have no choice but to search for something different.Unless your selling off your old formula....I'll take a lifetime supply of that one :P
Admittedly, when I first received the email about testing this foundation I was hesitant. Usually when I get a foundation shade itās not a match. HOWEVER, upon trying the product I was incredibly and pleasantly surprised this foundation is the best shade match I have ever had (even better than the foundation I bought from a company that customises to your shade!) this has become my new go-to foundation. I also appreciate that the foundation doesnāt āsinkā into the creases on my face (e.g. smile lines). The coverage is decent, I would say medium to full, with a matte finish. The wear is long enough, although I usually only wear my foundation from 0900-16:30. The only downside, and reason why I am giving it 4 stars, is because it transfers very easily (e.g. if Iām ...Ā MoreAdmittedly, when I first received the email about testing this foundation I was hesitant. Usually when I get a foundation shade itās not a match. HOWEVER, upon trying the product I was incredibly and pleasantly surprised this foundation is the best shade match I have ever had (even better than the foundation I bought from a company that customises to your shade!) this has become my new go-to foundation. I also appreciate that the foundation doesnāt āsinkā into the creases on my face (e.g. smile lines). The coverage is decent, I would say medium to full, with a matte finish. The wear is long enough, although I usually only wear my foundation from 0900-16:30. The only downside, and reason why I am giving it 4 stars, is because it transfers very easily (e.g. if Iām using a tissue for my nose).
I would give this no stars if I could!I have always used the 26hour long lasting in shade ivoryā¦. I think itās been about 9-10 years, possibly longer ā¦.I loved itThe past year maybe 2 the formula changed, I had to change shade because the ivory got more orangey, the new shade of foundation wouldnāt stay on my face,I thought I would try the 36 hour ā¦.. omg it is even worse!Within 2 hours itās melted off my face, my chin, nose and my under my eyes/ top of cheek is really blotchy, when I saw it I was so embarrassed and there was nothing I could do until I got home!I am in the process of Finding a new brandRimmel why? Why did you change something that actually worked?Please can you consider changing it back to the 2016/2017 formula even 2014 formula, it was ...Ā MoreI would give this no stars if I could!I have always used the 26hour long lasting in shade ivoryā¦. I think itās been about 9-10 years, possibly longer ā¦.I loved itThe past year maybe 2 the formula changed, I had to change shade because the ivory got more orangey, the new shade of foundation wouldnāt stay on my face,I thought I would try the 36 hour ā¦.. omg it is even worse!Within 2 hours itās melted off my face, my chin, nose and my under my eyes/ top of cheek is really blotchy, when I saw it I was so embarrassed and there was nothing I could do until I got home!I am in the process of Finding a new brandRimmel why? Why did you change something that actually worked?Please can you consider changing it back to the 2016/2017 formula even 2014 formula, it was amazing back then! Proper full coverage, didnāt crease as much back then either, please am 34 I donāt need the stress of finding new make up, I just want to slap it on and go to work,
I have been using Rimmel for decades and I am now a pensioner and still wear make up daily. I have bought a new bottle recently ( which I later discovered contained a new formula) and although I thought the shade/colour looked different I purchased it anyway. Have now tried it and cannot believe the difference with the previous make up. It is thick, it is matt on the face, it doesnāt spread easily,and to be perfectly honest, I now look ā made upā and caked in it, I have always liked Rimmel as it is a lightweight make up that was not overpoweringly obvious on the face. A nice feeling and more liquified than the present substance. I have always enjoyed wearing it as it covered things I wanted covered without being too blatant at that I was wearing make up.When I ...Ā MoreI have been using Rimmel for decades and I am now a pensioner and still wear make up daily. I have bought a new bottle recently ( which I later discovered contained a new formula) and although I thought the shade/colour looked different I purchased it anyway. Have now tried it and cannot believe the difference with the previous make up. It is thick, it is matt on the face, it doesnāt spread easily,and to be perfectly honest, I now look ā made upā and caked in it, I have always liked Rimmel as it is a lightweight make up that was not overpoweringly obvious on the face. A nice feeling and more liquified than the present substance. I have always enjoyed wearing it as it covered things I wanted covered without being too blatant at that I was wearing make up.When I tried the new bottle it dried almost instantly on my face making blending it on the face quite difficult. The finish looked like I had heavy amounts in certain areas of my face. The coverage was patchy. Also, the colour was definitely darker although Imbought the same colour as I have always done.I would also like to mention that i have always had a sensitive skin and Rimmel has suited me so well. I wonder if the new formula will?
So disappointed in this new formula ! I have been using 25hr lasting finish foundation in shade classic beige for as long as I can remember. It was the perfect colour and blended seamlessly with my own skin tone. I recently ran out and when I went to repurchase it I found out they had changed the formula to this new 35 hr version. I thought nothing of it and purchased. Itās terrible ! The shade is completely different to the original and comes out orange. I wore it once and found that I had to layer bronzer on my neck just to make the colour blend. It made me feel like I was back in the early 2000ās wearing a horrible orange foundation. Please Rimmel donāt try fixing something that was never broken to begin with!!(See photo below just to see how different the new ...Ā MoreSo disappointed in this new formula ! I have been using 25hr lasting finish foundation in shade classic beige for as long as I can remember. It was the perfect colour and blended seamlessly with my own skin tone. I recently ran out and when I went to repurchase it I found out they had changed the formula to this new 35 hr version. I thought nothing of it and purchased. Itās terrible ! The shade is completely different to the original and comes out orange. I wore it once and found that I had to layer bronzer on my neck just to make the colour blend. It made me feel like I was back in the early 2000ās wearing a horrible orange foundation. Please Rimmel donāt try fixing something that was never broken to begin with!!(See photo below just to see how different the new formula is to the orignal)