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Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive
Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive
Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive
Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive

Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive

(2,370 reviews)

Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.

Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.

$13.47 - $28.00

in 9 offers

last seen 10 May 2026

The lowest price we last saw for Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive was $13.47 at Chemist Warehouse, compared across 9 retailers (last seen 10 May 2026). Prices may have changed since.

The all-time low we recorded was $13.47 on 10 Nov 2023.

Prices last updated 10 May 2026.

Colour:

103 True Ivory
410 Latte
420 Warm Toffee
430 Deep Olive
500 Toffee
503 Cappuccino
507 Warm Cinnamon
510 Cinnamon

Rimmel Lasting Finish 35Hr Foundation 430 Deep Olive

$13.47

last seen 10 May 2026
(2,370 reviews)

Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.

Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20 to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.

530 Truffle
600 Warm Coconut
603 Mocha
605 Hazelnut
610 Tiramisu
700 Ebony
Ivory
Soft Beige
True Beige

Price comparison

Price data powered by pricesAPI.io

Last updated at 10/05/2026 11:35:04

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=chemistwarehouse.com.au&sz=64Chemist Warehouse

$13.47

Rimmel Lasting Finish 35HR Foundation 430 Deep Olive

Delivery between Mon – Tue $9.99

https://www.google.com/s2/favicons?domain=anytimemakeup.com.au&sz=64Anytime Makeup

$14.96

Rimmel 35H Foundation Foundation – 430 Deep Olive

Delivery $9.95

https://www.google.com/s2/favicons?domain=adorebeauty.com.au&sz=64Adore Beauty

$16.17

Rimmel London Lasting Finish 35Hr Foundation 430 Deep Olive

Delivery between Tue – Thu $0

https://www.google.com/s2/favicons?domain=ultrabeauty.com.au&sz=64Ultra Beauty

$22.99

Rimmel Lasting Finish 35HR Foundation 430 Deep Olive

Delivery between Mon – Tue $9.99

https://www.google.com/s2/favicons?domain=asos.com&sz=64ASOS

$23.00

Rimmel London Lasting Finish 35Hr Foundation-Neutral

Delivery $22.99

https://www.google.com/s2/favicons?domain=caringpharmacy.com.au&sz=64Caring Pharmacy

$26.95

Rimmel London Lasting Finish 35HR Foundation 430 Deep Olive 30mL

https://www.google.com/s2/favicons?domain=mattblatt.com.au&sz=64Matt Blatt

$28.00

Rimmel Lasting Finish 35HR Foundation 430 Deep Olive

Delivery $9.95

https://www.google.com/s2/favicons?domain=dicksmith.com.au&sz=64Dick Smith AU

$28.00

Rimmel Lasting Finish 35HR Foundation 430 Deep Olive

Delivery $9.95

https://www.google.com/s2/favicons?domain=everyday.com.au&sz=64Everyday Rewards

$28.00

Rimmel Lasting Finish 35HR Foundation 430 Deep Olive

Delivery between Wed – Sat $10

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

2 March 2024danielle.f

originally posted on influenster.com

I was really looking forward to using this foundation. The formula is quite runny which surprised me for a long wearing foundation. It does apply nicely, I use a flat end foundation brush and it goes on really nice with that. It looks lovely at first and the shade is a great match for my skin. However, it really isn’t long wearing at all. I’ve had it on since around 10.30 this morning, it’s now 3pm and as you can see from the photo, it’s started to come off and go patchy on my forehead and cheeks. I did the rest of my makeup routine the same, so I know the only difference is the foundation, so I have to say I am disappointed with the longevity. I think it’s a good product if you want something lightweight, but if you’re wanting something to last, this definitely ...Ā MoreI was really looking forward to using this foundation. The formula is quite runny which surprised me for a long wearing foundation. It does apply nicely, I use a flat end foundation brush and it goes on really nice with that. It looks lovely at first and the shade is a great match for my skin. However, it really isn’t long wearing at all. I’ve had it on since around 10.30 this morning, it’s now 3pm and as you can see from the photo, it’s started to come off and go patchy on my forehead and cheeks. I did the rest of my makeup routine the same, so I know the only difference is the foundation, so I have to say I am disappointed with the longevity. I think it’s a good product if you want something lightweight, but if you’re wanting something to last, this definitely isn’t the right product!

9 December 2023joferguson

originally posted on woolworths.com.au

[This review was collected as part of a promotion. ] I was super excited to learn I was going to receive a complimentary Vox-Box containing Rimmel's Long Lasting Finish, 35hr Hydration Boost Foundation with Hyaluronic Acid & Niacinamide, from Influenster, at no cost to me, in exchange for my honest opinion, & review of the product. This foundation is a game changer! It's long lasting formula provides impeccable coverage, without feeling or looking heavy or cakey. The infusion of Hyaluronic Acid ensures my skin stays hydrated throughout the entire day/evening, while Niacinamide contributes to a smoother complexion. I love how effortlessly my fingertips blend the foundation into my skin, providing a natural, radiant finish, lasting the promised 35hrs. However, if you ...Ā More[This review was collected as part of a promotion. ] I was super excited to learn I was going to receive a complimentary Vox-Box containing Rimmel's Long Lasting Finish, 35hr Hydration Boost Foundation with Hyaluronic Acid & Niacinamide, from Influenster, at no cost to me, in exchange for my honest opinion, & review of the product. This foundation is a game changer! It's long lasting formula provides impeccable coverage, without feeling or looking heavy or cakey. The infusion of Hyaluronic Acid ensures my skin stays hydrated throughout the entire day/evening, while Niacinamide contributes to a smoother complexion. I love how effortlessly my fingertips blend the foundation into my skin, providing a natural, radiant finish, lasting the promised 35hrs. However, if you choose a sponge or brush to apply, you can achieve different textures & finishes, catering to one's personal preferences. It's wonderful to have various methods to find what works best for you! I absolutely love this skin care/foundation in one. It truly feels like I'm doing something beneficial for my skin, so I can wear this full coverage foundation all day & night, with 100% confidence that my skin is reaping the benefits of staying hydrated, even in extremely hot environments, while having no transfer of the product! I know I'm looking my best for the entire day, with the foundation matching my skin tone perfectly, which totally blew me away, so I know there's a tone to match every skin colour/type. Buy with total confidence, & know that it's probably going to be your go to foundation, as it has become a staple of my daily routine. This miracle foundation also contains SPF20! I love this beautiful foundation, & its been the best thing to happen for my skin in a long time. I just can't say enough about this truly sensational foundation, especially for aging skin. It doesn't feel like there's anything on my face, other than moisturiser. Thanks Influenster, & of course Rimmel as well.

28 March 2024katie.s

originally posted on influenster.com

I was kindly given the shade 210 Golden Beige to try and considering the colour match I chose was from an online Swatch it's a pretty good match. I have very yellowy undertones to my skin and it matches beautifully. This is a full coverage and a little goes a long way. I don't like it applied with a brush, only with a damp beauty blender. With a sponge I found the formula too thick and it left brush strokes on my face, but with a beauty blender it applied sooo well! It has hyaluronic acid in, which I love, as it is enriching your skin the whole time you wear it. I can apply this in just a few minutes ready for my day, I have 2 young children so this is a must. Apparently it lasts up to 35 hours but in all honesty, who is ever awake that long and doesn't clean their ...Ā MoreI was kindly given the shade 210 Golden Beige to try and considering the colour match I chose was from an online Swatch it's a pretty good match. I have very yellowy undertones to my skin and it matches beautifully. This is a full coverage and a little goes a long way. I don't like it applied with a brush, only with a damp beauty blender. With a sponge I found the formula too thick and it left brush strokes on my face, but with a beauty blender it applied sooo well! It has hyaluronic acid in, which I love, as it is enriching your skin the whole time you wear it. I can apply this in just a few minutes ready for my day, I have 2 young children so this is a must. Apparently it lasts up to 35 hours but in all honesty, who is ever awake that long and doesn't clean their face, I find that an odd thing. It does however last me all day šŸ˜‚

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=chemistwarehouse.com.au&sz=64
Chemist Warehouse

$13.47

Rimmel Lasting Finish 35HR Foundation 430 Deep Olive

Delivery between Mon – Tue $9.99

https://www.google.com/s2/favicons?domain=anytimemakeup.com.au&sz=64
Anytime Makeup

$14.96

Rimmel 35H Foundation Foundation – 430 Deep Olive

Delivery $9.95

https://www.google.com/s2/favicons?domain=adorebeauty.com.au&sz=64
Adore Beauty

$16.17

Rimmel London Lasting Finish 35Hr Foundation 430 Deep Olive

Delivery between Tue – Thu $0

https://www.google.com/s2/favicons?domain=ultrabeauty.com.au&sz=64
Ultra Beauty

$22.99

Rimmel Lasting Finish 35HR Foundation 430 Deep Olive

Delivery between Mon – Tue $9.99

https://www.google.com/s2/favicons?domain=asos.com&sz=64
ASOS

$23.00

Rimmel London Lasting Finish 35Hr Foundation-Neutral

Delivery $22.99

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

2 March 2024

I was really looking forward to using this foundation. The formula is quite runny which surprised me for a long wearing foundation. It does apply nicely, I use a flat end foundation brush and it goes on really nice with that. It looks lovely at first and the shade is a great match for my skin. However, it really isn’t long wearing at all. I’ve had it on since around 10.30 this morning, it’s now 3pm and as you can see from the photo, it’s started to come off and go patchy on my forehead and cheeks. I did the rest of my makeup routine the same, so I know the only difference is the foundation, so I have to say I am disappointed with the longevity. I think it’s a good product if you want something lightweight, but if you’re wanting something to last, this definitely ...Ā MoreI was really looking forward to using this foundation. The formula is quite runny which surprised me for a long wearing foundation. It does apply nicely, I use a flat end foundation brush and it goes on really nice with that. It looks lovely at first and the shade is a great match for my skin. However, it really isn’t long wearing at all. I’ve had it on since around 10.30 this morning, it’s now 3pm and as you can see from the photo, it’s started to come off and go patchy on my forehead and cheeks. I did the rest of my makeup routine the same, so I know the only difference is the foundation, so I have to say I am disappointed with the longevity. I think it’s a good product if you want something lightweight, but if you’re wanting something to last, this definitely isn’t the right product!

danielle.f originally posted on influenster.com
9 December 2023

[This review was collected as part of a promotion. ] I was super excited to learn I was going to receive a complimentary Vox-Box containing Rimmel's Long Lasting Finish, 35hr Hydration Boost Foundation with Hyaluronic Acid & Niacinamide, from Influenster, at no cost to me, in exchange for my honest opinion, & review of the product. This foundation is a game changer! It's long lasting formula provides impeccable coverage, without feeling or looking heavy or cakey. The infusion of Hyaluronic Acid ensures my skin stays hydrated throughout the entire day/evening, while Niacinamide contributes to a smoother complexion. I love how effortlessly my fingertips blend the foundation into my skin, providing a natural, radiant finish, lasting the promised 35hrs. However, if you ...Ā More[This review was collected as part of a promotion. ] I was super excited to learn I was going to receive a complimentary Vox-Box containing Rimmel's Long Lasting Finish, 35hr Hydration Boost Foundation with Hyaluronic Acid & Niacinamide, from Influenster, at no cost to me, in exchange for my honest opinion, & review of the product. This foundation is a game changer! It's long lasting formula provides impeccable coverage, without feeling or looking heavy or cakey. The infusion of Hyaluronic Acid ensures my skin stays hydrated throughout the entire day/evening, while Niacinamide contributes to a smoother complexion. I love how effortlessly my fingertips blend the foundation into my skin, providing a natural, radiant finish, lasting the promised 35hrs. However, if you choose a sponge or brush to apply, you can achieve different textures & finishes, catering to one's personal preferences. It's wonderful to have various methods to find what works best for you! I absolutely love this skin care/foundation in one. It truly feels like I'm doing something beneficial for my skin, so I can wear this full coverage foundation all day & night, with 100% confidence that my skin is reaping the benefits of staying hydrated, even in extremely hot environments, while having no transfer of the product! I know I'm looking my best for the entire day, with the foundation matching my skin tone perfectly, which totally blew me away, so I know there's a tone to match every skin colour/type. Buy with total confidence, & know that it's probably going to be your go to foundation, as it has become a staple of my daily routine. This miracle foundation also contains SPF20! I love this beautiful foundation, & its been the best thing to happen for my skin in a long time. I just can't say enough about this truly sensational foundation, especially for aging skin. It doesn't feel like there's anything on my face, other than moisturiser. Thanks Influenster, & of course Rimmel as well.

joferguson originally posted on woolworths.com.au
28 March 2024

I was kindly given the shade 210 Golden Beige to try and considering the colour match I chose was from an online Swatch it's a pretty good match. I have very yellowy undertones to my skin and it matches beautifully. This is a full coverage and a little goes a long way. I don't like it applied with a brush, only with a damp beauty blender. With a sponge I found the formula too thick and it left brush strokes on my face, but with a beauty blender it applied sooo well! It has hyaluronic acid in, which I love, as it is enriching your skin the whole time you wear it. I can apply this in just a few minutes ready for my day, I have 2 young children so this is a must. Apparently it lasts up to 35 hours but in all honesty, who is ever awake that long and doesn't clean their ...Ā MoreI was kindly given the shade 210 Golden Beige to try and considering the colour match I chose was from an online Swatch it's a pretty good match. I have very yellowy undertones to my skin and it matches beautifully. This is a full coverage and a little goes a long way. I don't like it applied with a brush, only with a damp beauty blender. With a sponge I found the formula too thick and it left brush strokes on my face, but with a beauty blender it applied sooo well! It has hyaluronic acid in, which I love, as it is enriching your skin the whole time you wear it. I can apply this in just a few minutes ready for my day, I have 2 young children so this is a must. Apparently it lasts up to 35 hours but in all honesty, who is ever awake that long and doesn't clean their face, I find that an odd thing. It does however last me all day šŸ˜‚

katie.s originally posted on influenster.com
AWFUL new formula!
26 November 2023

I have used the original version of this foundation for years and loved it. This new formula is AWFUL, why have they changed something that didn’t need changing?! The addition of ā€˜skin care’ to this (and many other foundations on the market, which seems to be the trend these days) seems to have ruined the formula for me as my skin is quite sensitive. I’d much rather choose the skincare I use and not have to compromise on my makeup. It now breaks me out (little pimples across my forehead, nose and cheeks, large painful spots on my chin and jawline). The colour is also off; I used to use Ivory in the original formula, but in the new one it’s very orange! It also doesn’t apply very well, it doesn’t seem to blend well and looks and feels very cakey. I’ve had to switch ...Ā MoreI have used the original version of this foundation for years and loved it. This new formula is AWFUL, why have they changed something that didn’t need changing?! The addition of ā€˜skin care’ to this (and many other foundations on the market, which seems to be the trend these days) seems to have ruined the formula for me as my skin is quite sensitive. I’d much rather choose the skincare I use and not have to compromise on my makeup. It now breaks me out (little pimples across my forehead, nose and cheeks, large painful spots on my chin and jawline). The colour is also off; I used to use Ivory in the original formula, but in the new one it’s very orange! It also doesn’t apply very well, it doesn’t seem to blend well and looks and feels very cakey. I’ve had to switch to MaxFactor Lasting Performance which I like, but unfortunately doesn’t seem to last quite as long as the original version of this foundation. The MF one might be worth a try for anyone who doesn’t like this new formula?

Lauren77 originally posted on rimmellondon.com
Awful!
19 March 2024

I’ve used this foundation for about 10 years and never felt the need to get another because this one suited my skin so so well. I would often receive compliments on how smooth my skin looked.However since the formula has been changed, I’ve had nothing but problems. Firstly, the shade I ordered (i.e. the shade I have always ordered) is at least a shade darker than it used to be, giving me a more orange finish. Secondly, the smell is incredibly chemically, which was never the case before. Thirdly, the foundation goes on okay but within a couple of hours, I find that it starts to gather in certain areas of my face and goes very patchy.I will be sourcing a new daily foundation once I have finished the bottle I’m currently making my way through - very disappointed ...Ā MoreI’ve used this foundation for about 10 years and never felt the need to get another because this one suited my skin so so well. I would often receive compliments on how smooth my skin looked.However since the formula has been changed, I’ve had nothing but problems. Firstly, the shade I ordered (i.e. the shade I have always ordered) is at least a shade darker than it used to be, giving me a more orange finish. Secondly, the smell is incredibly chemically, which was never the case before. Thirdly, the foundation goes on okay but within a couple of hours, I find that it starts to gather in certain areas of my face and goes very patchy.I will be sourcing a new daily foundation once I have finished the bottle I’m currently making my way through - very disappointed Rimmel! :(

Charlie originally posted on boots.com
Gutted - bring back the old formula!!
20 March 2024

I used this foundation in true ivory shade for approximately the last 10 years. I loved it because it was great value for money and it worked well on my dry skin. I was left with a dewy lightweight feel and it lasted all day. It was easy and smooth to apply and absorbed well. I was always complimented on my complexion because of the way it adjusted to my skin.I was shocked and utterly dissapinted when I discovered the new bottle I bought was, what felt like, a totally different foundation. It was the totally oposite of everything i loved about it. It did not glide over my skin on application, it feels heavy and weirdly powdery, it really highlights any small patches of dryness on my face. I had to use twice as much. Despite having kept with the same shade, it ...Ā MoreI used this foundation in true ivory shade for approximately the last 10 years. I loved it because it was great value for money and it worked well on my dry skin. I was left with a dewy lightweight feel and it lasted all day. It was easy and smooth to apply and absorbed well. I was always complimented on my complexion because of the way it adjusted to my skin.I was shocked and utterly dissapinted when I discovered the new bottle I bought was, what felt like, a totally different foundation. It was the totally oposite of everything i loved about it. It did not glide over my skin on application, it feels heavy and weirdly powdery, it really highlights any small patches of dryness on my face. I had to use twice as much. Despite having kept with the same shade, it appears the new formula is darker. The new formula does not work for me and I'm gutted that the new formula is such a drastic change.Who wears foundation for 35hrs? People who don't sleep? Or people who are partying until stupid o'clock? I personally think that's an absurd target for a foundation. 25hrs was beyond good enough already.I have no choice but to search for something different.Unless your selling off your old formula....I'll take a lifetime supply of that one :P

csnhye originally posted on rimmellondon.com
MY new fave foundation
8 March 2024

Admittedly, when I first received the email about testing this foundation I was hesitant. Usually when I get a foundation shade it’s not a match. HOWEVER, upon trying the product I was incredibly and pleasantly surprised this foundation is the best shade match I have ever had (even better than the foundation I bought from a company that customises to your shade!) this has become my new go-to foundation. I also appreciate that the foundation doesn’t ā€œsinkā€ into the creases on my face (e.g. smile lines). The coverage is decent, I would say medium to full, with a matte finish. The wear is long enough, although I usually only wear my foundation from 0900-16:30. The only downside, and reason why I am giving it 4 stars, is because it transfers very easily (e.g. if I’m ...Ā MoreAdmittedly, when I first received the email about testing this foundation I was hesitant. Usually when I get a foundation shade it’s not a match. HOWEVER, upon trying the product I was incredibly and pleasantly surprised this foundation is the best shade match I have ever had (even better than the foundation I bought from a company that customises to your shade!) this has become my new go-to foundation. I also appreciate that the foundation doesn’t ā€œsinkā€ into the creases on my face (e.g. smile lines). The coverage is decent, I would say medium to full, with a matte finish. The wear is long enough, although I usually only wear my foundation from 0900-16:30. The only downside, and reason why I am giving it 4 stars, is because it transfers very easily (e.g. if I’m using a tissue for my nose).

Flo528 originally posted on rimmellondon.com
Pointless, doesn’t stay on your face
1 December 2023

I would give this no stars if I could!I have always used the 26hour long lasting in shade ivory…. I think it’s been about 9-10 years, possibly longer ….I loved itThe past year maybe 2 the formula changed, I had to change shade because the ivory got more orangey, the new shade of foundation wouldn’t stay on my face,I thought I would try the 36 hour ….. omg it is even worse!Within 2 hours it’s melted off my face, my chin, nose and my under my eyes/ top of cheek is really blotchy, when I saw it I was so embarrassed and there was nothing I could do until I got home!I am in the process of Finding a new brandRimmel why? Why did you change something that actually worked?Please can you consider changing it back to the 2016/2017 formula even 2014 formula, it was ...Ā MoreI would give this no stars if I could!I have always used the 26hour long lasting in shade ivory…. I think it’s been about 9-10 years, possibly longer ….I loved itThe past year maybe 2 the formula changed, I had to change shade because the ivory got more orangey, the new shade of foundation wouldn’t stay on my face,I thought I would try the 36 hour ….. omg it is even worse!Within 2 hours it’s melted off my face, my chin, nose and my under my eyes/ top of cheek is really blotchy, when I saw it I was so embarrassed and there was nothing I could do until I got home!I am in the process of Finding a new brandRimmel why? Why did you change something that actually worked?Please can you consider changing it back to the 2016/2017 formula even 2014 formula, it was amazing back then! Proper full coverage, didn’t crease as much back then either, please am 34 I don’t need the stress of finding new make up, I just want to slap it on and go to work,

Maple originally posted on rimmellondon.com
So disappointed in new make up formula
13 February 2024

I have been using Rimmel for decades and I am now a pensioner and still wear make up daily. I have bought a new bottle recently ( which I later discovered contained a new formula) and although I thought the shade/colour looked different I purchased it anyway. Have now tried it and cannot believe the difference with the previous make up. It is thick, it is matt on the face, it doesn’t spread easily,and to be perfectly honest, I now look ā€œ made upā€ and caked in it, I have always liked Rimmel as it is a lightweight make up that was not overpoweringly obvious on the face. A nice feeling and more liquified than the present substance. I have always enjoyed wearing it as it covered things I wanted covered without being too blatant at that I was wearing make up.When I ...Ā MoreI have been using Rimmel for decades and I am now a pensioner and still wear make up daily. I have bought a new bottle recently ( which I later discovered contained a new formula) and although I thought the shade/colour looked different I purchased it anyway. Have now tried it and cannot believe the difference with the previous make up. It is thick, it is matt on the face, it doesn’t spread easily,and to be perfectly honest, I now look ā€œ made upā€ and caked in it, I have always liked Rimmel as it is a lightweight make up that was not overpoweringly obvious on the face. A nice feeling and more liquified than the present substance. I have always enjoyed wearing it as it covered things I wanted covered without being too blatant at that I was wearing make up.When I tried the new bottle it dried almost instantly on my face making blending it on the face quite difficult. The finish looked like I had heavy amounts in certain areas of my face. The coverage was patchy. Also, the colour was definitely darker although Imbought the same colour as I have always done.I would also like to mention that i have always had a sensitive skin and Rimmel has suited me so well. I wonder if the new formula will?

Gardener originally posted on rimmellondon.com
They ruined a perfectly good foundation. Don’t buy
8 July 2024

So disappointed in this new formula ! I have been using 25hr lasting finish foundation in shade classic beige for as long as I can remember. It was the perfect colour and blended seamlessly with my own skin tone. I recently ran out and when I went to repurchase it I found out they had changed the formula to this new 35 hr version. I thought nothing of it and purchased. It’s terrible ! The shade is completely different to the original and comes out orange. I wore it once and found that I had to layer bronzer on my neck just to make the colour blend. It made me feel like I was back in the early 2000’s wearing a horrible orange foundation. Please Rimmel don’t try fixing something that was never broken to begin with!!(See photo below just to see how different the new ...Ā MoreSo disappointed in this new formula ! I have been using 25hr lasting finish foundation in shade classic beige for as long as I can remember. It was the perfect colour and blended seamlessly with my own skin tone. I recently ran out and when I went to repurchase it I found out they had changed the formula to this new 35 hr version. I thought nothing of it and purchased. It’s terrible ! The shade is completely different to the original and comes out orange. I wore it once and found that I had to layer bronzer on my neck just to make the colour blend. It made me feel like I was back in the early 2000’s wearing a horrible orange foundation. Please Rimmel don’t try fixing something that was never broken to begin with!!(See photo below just to see how different the new formula is to the orignal)

Sharon312 originally posted on rimmellondon.com