I love how stylish it looks and abilitynto connect to almost anything so easily. It can play most video formats when you transfer movies to the TV. .The ability to add apps such as Facebook, Optus Sports and many others definitely makes streaming a better experience instead of watching on my phone.Easily can connect both my Samsung and my wife's new apple phone to the TV for streaming.I MUST SAY, YouTube is very clear and sounds great when compared to my older 42" TV.Also when switching to usb, pc or YouTube, It instantly resumes from where you left it. E.g. you don't have to go back into YouTube and hunt down what you were just watching if you accidentally turned the TV off or switched to pc.The remote also is very small and compact and solar powered so very cool !!

I bought this TV having read the reviews and finding it was the best option for what I wanted (I live in an apartment and appreciate the ability to use with legs and position however I want). The picture quality is remarkable, the blacks are as deep as can be resulting in a stunning visual experience especially when watching films and series. The user interface is good, not as simple and exciting as say an Apple TV, but not far behind. In fact, I’m finding myself using only the Samsung and not the Apple TV product at all. I would definitely recommend this television as a great all-round TV experience for any consumer. Plus, it’s a gorgeous piece of creative design that stands out in a way unlike any other tv.

Recently purchased the 2022 55" Serif. Externally it is a gorgeous looking TV that doesn't for once, look like a piece of huge tech dominating the living room but rather more like part of the decor. In fact it will likely become a minor talking point with guests seeing it for the first time because it is so distinctive and nice looking.The screen is stunning. More than bright enough in bright daylight near windows. Colours are natural (after tweaking the picture settings from the factory showroom one). Nice balanced tones and contrast. The new matt screen surface feature for the 2022 version is brilliant, neutralising all ambient light reflections. I predict other manufacturers will copy this feature looking ahead.The Serif plays nicely with the latest Sonos Arc ... MoreRecently purchased the 2022 55" Serif. Externally it is a gorgeous looking TV that doesn't for once, look like a piece of huge tech dominating the living room but rather more like part of the decor. In fact it will likely become a minor talking point with guests seeing it for the first time because it is so distinctive and nice looking.The screen is stunning. More than bright enough in bright daylight near windows. Colours are natural (after tweaking the picture settings from the factory showroom one). Nice balanced tones and contrast. The new matt screen surface feature for the 2022 version is brilliant, neutralising all ambient light reflections. I predict other manufacturers will copy this feature looking ahead.The Serif plays nicely with the latest Sonos Arc soundbar via eArc-HDMI connectivity but did need some tweaking to sync the sound to the image which can be achieved via settings.Setting up via the software prompts/guide is easy and should be too for the non-techies out there. Connected to our home WiFi easily.I should mention Samsung's treatment of the rear, especially the cable management and the smooth panel that unclips / clips back on, hiding the ports and cables, is well thought through and a nice touch providing a dust free clear lines appearance.I haven't yet used the inbuilt NFC capability on top of the TV to play music directly from my phone as we use a connected media centre (Mac Mini) to store and play our media (music, movies, pictures). On this point, we are experiencing HDMI connectivity issues between the Mac Mini and the Serif. The Serif becoming a monitor for the Mac Mini for playback of media. Other users online are experiencing similar issues apparently. I'm currently looking at a workaround so hopefully this can be resolved.Finally, a couple of other mentions - the remote control is very good. Minimal controls. Just enough to use day-to-day. Easy to read and use via the inbuilt Samsung TV menu navigation. Feels great in your hand. Responsive. Controls both the TV and the Sonos Arc and does not need environmentally wasteful AA or AAA batteries. Yes that is right, it charges its own inbuilt lithium battery, initially via a USB-C cable and then is kept topped up via a small solar panel on the rear. Brilliant Samsung! Finally a nice looking remote one is happy to leave out on the coffee table rather than hide away. The design complements the TV design nicely.The final item worth mentioning too is how easy it is to load apps into the menu. We stream all of our free2air channels rather than receive via broadcast (via TV antenna). Searching for iView and SBSOnDemand apps and loading them took a couple of minutes at most. You can easily delete unwanted channel / streaming apps if like me you want to get rid of clutter. Samsung pre-loads software/apps I didn't want. Samsung have included advertising in their software. Some may not like this 'intrusion'. I ignore it and choose the app I'm looking for.Would I recommend the Serif? Yes. Certainly one to consider to compare with others if you are in the market for a new TV along with its sister product, the Samsung Frame (same tech features).