Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - #774 Light Beige 35ml
Overview Brand shu uemura Origin Japan Quantity 35ml Details A lightweight, waterproof & long-lasting fluid foundation. Spreadable, stretchable texture blends & moves with skin. Contains Japanese organic rice extract to eliminate dullness & keep the colour stay-true. Features sponge-like powders that absorb sebum & sweat for a fresh look all day long. Lasts for 16 hours even under heat & humidity. Enhances your natural skin tone. Protects skin against harmful sunrays with SPF 24 PA+++. Gives an even, semi-matte finish, and is available in a wide range of shades tailor-made for Asian skin. How to use Dispense an appropriate amount and apply evenly across the facial surface with fingers or a foundation brush.
Overview Brand shu uemura Origin Japan Quantity 35ml Details A lightweight, waterproof & long-lasting fluid foundation. Spreadable, stretchable texture blends & moves with skin. Contains Japanese organic rice extract to eliminate dullness & keep the colour stay-true. Features sponge-like powders that absorb sebum & sweat for a fresh look all day long. Lasts for 16 hours even under heat & humidity. Enhances your natural skin tone. Protects skin against harmful sunrays with SPF 24 PA+++. Gives an even, semi-matte finish, and is available in a wide range of shades tailor-made for Asian skin. How to use Dispense an appropriate amount and apply evenly across the facial surface with fingers or a foundation brush.
Overview Brand shu uemura Origin Japan Quantity 35ml Details A lightweight, waterproof & long-lasting fluid foundation. Spreadable, stretchable texture blends & moves with skin. Contains Japanese organic rice extract to eliminate dullness & keep the colour stay-true. Features sponge-like powders that absorb sebum & sweat for a fresh look all day long. Lasts for 16 hours even under heat & humidity. Enhances your natural skin tone. Protects skin against harmful sunrays with SPF 24 PA+++. Gives an even, semi-matte finish, and is available in a wide range of shades tailor-made for Asian skin. How to use Dispense an appropriate amount and apply evenly across the facial surface with fingers or a foundation brush.
Overview Brand shu uemura Origin Japan Quantity 35ml Details A lightweight, waterproof & long-lasting fluid foundation. Spreadable, stretchable texture blends & moves with skin. Contains Japanese organic rice extract to eliminate dullness & keep the colour stay-true. Features sponge-like powders that absorb sebum & sweat for a fresh look all day long. Lasts for 16 hours even under heat & humidity. Enhances your natural skin tone. Protects skin against harmful sunrays with SPF 24 PA+++. Gives an even, semi-matte finish, and is available in a wide range of shades tailor-made for Asian skin. How to use Dispense an appropriate amount and apply evenly across the facial surface with fingers or a foundation brush.
in 16 offers
The lowest price for Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - #774 Light Beige 35ml right now is $75.00 at lmching.com, compared across 9 retailers.
The all-time low was $69.50 on 13 Mar 2026 — today's price is 8% above the lowest ever. That's a little above the best price we've seen.
Prices last updated 10 May 2026.
Last updated at 10/05/2026 17:51:22
shu uemura Unlimited Breathable Lasting Foundation SPF 24 PA+++ 35ml, #774 Light Beige
Free delivery between Tue – Wed
Shu Uemura Unlimited Breathable Lasting Foundation Color 774 Light Beige 35ml
Delivery $33.77
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 35ml # 774 Light Beige | OUT_OF_STOCK
Delivery $13.89
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 664 Medium Light Shell 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 674 Light Shell 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 784 Fair Beige 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 774 Light Beige 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 574 Light Sand 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 474 Light Apricot 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 584 Fair Sand 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
originally posted on yesstyle.com
Ok guys - after trying this foundation I have to say that I regret so much not buying more than 1 bottles of this product when it was on sale. This is AMAZING! This is the first time in my life that I find absolutely perfect shade for my Euro-Asian pale skin tone. Also my skin is very oily and this keeps sebum at bay for a very long time. Coverage is light - medium so it`s something like my skin but better kind of thing. It doesn`t dehydrate my skin, no break outs. Bottle is so elegant and chic Package arrived fast. So in conclusion - please, please, please YesStyle restock on all shades and it would be heaven if this comes on sale again!
originally posted on sephora.nz
Tried this and also the glow foundation series. Both are as good but this one that’s unlimited breathable is superbly great for humid weather wear and keeps it last throughout the day. No sticky feeling and pretty much minimally transfer to the surgical mask.
originally posted on sephora.nz
I watch some reviews from xiaohongshu and they said this is good for oily skin and estee lauder’s DW is good for dry skin. I have oily skin but this is too drying? I have Estée and it’s perfect for me. I bought shu to try too but it disappoints. It dries up instantly before I spread around the face. It leaves a mark when touched and it’s not lasting. My whole foundation feels like it’s almost gone by 2 hours in the day. I bought 574 and it’s still too dark for me, they didn’t allow to try in store anymore due to covid. How would I know what colours suits me?!
| Product dimensions | 8 x 5.2 x 4.8 cm; 210 Grams |
| Country of origin | Japan |
| Item form | Liquid |
| Skin type | All |
| Finish type | Natural |
shu uemura Unlimited Breathable Lasting Foundation SPF 24 PA+++ 35ml, #774 Light Beige
Free delivery between Tue – Wed
Shu Uemura Unlimited Breathable Lasting Foundation Color 774 Light Beige 35ml
Delivery $33.77
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 35ml # 774 Light Beige | OUT_OF_STOCK
Delivery $13.89
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 664 Medium Light Shell 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 674 Light Shell 35ml/1.18oz 774 Light Beige / 35ml/1.18oz
Delivery between 15–25 May $8.95
Ok guys - after trying this foundation I have to say that I regret so much not buying more than 1 bottles of this product when it was on sale. This is AMAZING! This is the first time in my life that I find absolutely perfect shade for my Euro-Asian pale skin tone. Also my skin is very oily and this keeps sebum at bay for a very long time. Coverage is light - medium so it`s something like my skin but better kind of thing. It doesn`t dehydrate my skin, no break outs. Bottle is so elegant and chic Package arrived fast. So in conclusion - please, please, please YesStyle restock on all shades and it would be heaven if this comes on sale again!
Tried this and also the glow foundation series. Both are as good but this one that’s unlimited breathable is superbly great for humid weather wear and keeps it last throughout the day. No sticky feeling and pretty much minimally transfer to the surgical mask.
I watch some reviews from xiaohongshu and they said this is good for oily skin and estee lauder’s DW is good for dry skin. I have oily skin but this is too drying? I have Estée and it’s perfect for me. I bought shu to try too but it disappoints. It dries up instantly before I spread around the face. It leaves a mark when touched and it’s not lasting. My whole foundation feels like it’s almost gone by 2 hours in the day. I bought 574 and it’s still too dark for me, they didn’t allow to try in store anymore due to covid. How would I know what colours suits me?!
I have been searching for oil controlling, non comedogenic foundation for my oily combination and acne prone skin. After trying this foundation with Nars light reflection foundation for half face comparison, the results was distinct. For the side with Shu Uemura foundation, my face remains shine free while the side with Nars foundation was very shiny after a few hours of wear. I pair it with Laura Mercier loose powder and Sephora setting spray, I didn't need to do a lot of blotting throughout the day. The foundation shade matches my skin tone of my neck better than my Nars foundation in Mont Blanc (it was tad bit pinkish compared to my neck but was a perfect match for my face, my skin tone on my face is more rosy while my neck has slight yellowish warm tone). Really ... MoreI have been searching for oil controlling, non comedogenic foundation for my oily combination and acne prone skin. After trying this foundation with Nars light reflection foundation for half face comparison, the results was distinct. For the side with Shu Uemura foundation, my face remains shine free while the side with Nars foundation was very shiny after a few hours of wear. I pair it with Laura Mercier loose powder and Sephora setting spray, I didn't need to do a lot of blotting throughout the day. The foundation shade matches my skin tone of my neck better than my Nars foundation in Mont Blanc (it was tad bit pinkish compared to my neck but was a perfect match for my face, my skin tone on my face is more rosy while my neck has slight yellowish warm tone). Really recommend oily acne-prone skin girlies to try out the shade range at Shu Uemura beauty counter and get it at Sephora. I will definitely repurchase this.
Would give a six stars if possible. Absolutely love the texture of the foundation. Is not sticky and allows build on coverage . Give a smoothing finishing without suffocating the skin. Availability in many shades allows a more precise shade for each and everyone of us. And is long lasting This is my fifth bottle!
I've used much more expensive cream foundation which is better than this product (luminous and healthy natural skin effect) . the product works well but don't have the wow factor for me. it does correct the skin tone but don't have a transformational effect. but the price point is much more reasonable than other brands so I think it's still worth buying for everyday use
I am dry skin, and this foundation is the best foundation I have tried so far. The foundation don't oxidize very quickly, it can last for at least half a day. After oxidized, it looked so natural on my skin. ( other foundation if oxidized will make you look dull.) the coverage of this foundation is fairly good for it's natural look! I think the coverage is better than the NARS(小方瓶) and MUF reboot! definitely will purchase again!
I am a Shu Uemura fan and this product makes me love this brand even more! It had good coverage, a little goes a long way so you don't need to apply much and in a humid country like mine, it doesn't clog my pores. Great investment for those, like me, who are more into powder foundation since it is lightweight and lasts a long time.
One of the products with the best shades for asians, no other foundation shade can match me as well as Shu Uemura. I have oily skin and the makeup can stay for more than 6 hours provided I used setting spray and powder, and do not sweat excessively. It is not drying as well and feels very comfortable on my skin
| Product dimensions | 8 x 5.2 x 4.8 cm; 210 Grams |
| Country of origin | Japan |
| Item form | Liquid |
| Skin type | All |
| Finish type | Natural |
