It is 100% high-quality, certified organic Ascophyllum nodosum. Dental disease is the most common ailment affecting pets. Approximately, 80% of dogs and 70% of cats have some degree of dental disease by the age of three years. Unfortunately, most dental diseases occurs below the gum line where they are not visible. Dental disease can contribute to a range of other health conditions including malnutrition, heart disease, liver disease and kidney disease, which can shorten the lifespan of your pet. Ascophyllum nodosum works in several ways to improve dental hygiene, due to its natural antibacterial, anti-inflammatory and anti-adhesive properties. Existing plaque is softened and new plaque is prevented from sticking to teeth. The actual mechanism by which it works is still not fully understood, but it is thought that the saliva is affected by the seaweed’s phenols, iodine, phosphates, fucoidans, sulphur, zinc, silicates and sulphates. Easy to use: Just sprinkle the recommended dosage on top of your pet’s meal, or mix in.