Just like beauty stems from the root2, youthful strength comes from the seed. Achieving the desired skin can be challenging, as many often tend to focus only on the symptoms rather than tackling the root cause of signs of aging skin. SK-II's 40-year pursuit for an anti-aging breakthrough, has yielded a revolutionary discovery: the Aging Trigger Factor1 that accelerates signs of aging via a chain reaction as early as in the 20s. Introducing the new SK-II SKINPOWER Advanced. This improved formulation acts like a Seed of Youth. It targets the Aging Trigger Factor1, stimulates skin regeneration3 for 10 years younger looking skin - firm, radiant, everblooming skin5. SK-II’s prestige anti-aging solution, with the new formulation, harnesses the power of nature with powerful science. Packed with a combination of PITERA , Kinren4 and Peony Extract4, it revitalizes skin’s youth from this source, shields skin from daily stressors and reduces Aging Trigger Factor1. Additionally, Peony extract has proven efficacy on reducing roughness and plumping up skin, for a youthful complexion. Giving you 160% firm skin feel and 175% visible wrinkle reduction feel6. The formula has a velvety texture that melts into the skin to intensely hydrate and lock in moisture. Index Directions 1 Aging Trigger Factor refers to dry skin condition with topographic problem complex which can accelerate aging signs such as wrinkles and roughness. 2 Root refers to one of the root causes of signs of skin aging science. 3 Refers to epidermis layer 4 Refers to TROPAEOLUM MAJUS FLOWER/LEAF/STEM EXTRACT and PAEONIA ALBIFLORA ROOT EXTRACT 5 Firm, radiant, everblooming skin refers to creative expression, the pursuit of a life attitude that is not bound by age. The data comes from the test results of 37 women aged 22-55 selected by a third-party organization after using SKINPOWER Advanced Cream for 4 weeks. The actual effect varies from person to person. 6 P&G calculation from aggregated consumer self-assessment scores, after 1 day use for 1.6X firm and 2 weeks use for 1.75X wrinkle reduction feel, 64 panelists, 2022 Take a pearl-sized amount of cream and dot onto your forehead, cheeks and chin. Massage evenly over your face and neck, using upward and outward strokes to massage it into your skin. Gently pat and press with your palms until completely absorbed.