Sony Bravia 4K X90L XR Full Array LED Google TV 55" X90 l
Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
in 9 offers
The lowest price for Sony Bravia 4K X90L XR Full Array LED Google TV 55" X90 l right now is $894.00 at Bing Lee, compared across 9 retailers.
The all-time low was $710.00 on 4 Oct 2026 — today's price is 26% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 9 Nov 2026.
Last updated at 09/11/2026 00:07:32
Sony 55" X90L BRAVIA XR Full Array LED 4K HDR Google TV
Free delivery
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Sony 55" X90L BRAVIA XR Full Array LED 4K HDR Smart Google TV (2023) XR55X90L
Delivery between Wed – Thu $40
Sony BRAVIA XR X90L 55\
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55" X90L / BRAVIA XR / Full Array LED / 4K Ultra HD / High Dynamic Range HDR / Smart TV (Google TV) by Sony
Free delivery
Sony Bravia 55 Inch X90L XR Full Array LED 4K Google TV XR55X90L
Sony 55" X90L | Bravia XR | Full Array LED | 4K Ultra HD | High Dynamic Range HDR | Smart TV (Google TV)
Free delivery between Tue – Fri
Sony Bravia 55 Inch X90L Full Array LED 4K Google TV Cognitive Processor XR
Free delivery
Sony Bravia 55 Inch X90L XR Full Array LED 4K Google TV XR55X90L
Free delivery by Wed
Sony Bravia XR-55X90L (55")
| Network Functionality | Smart TV, Google Assistant, Google TV |
| Supported Resolutions | 4K |
| Display Type | LED |
| Resolution | 4K |
| HDTV Format | 4K UHD |
Sony 55" X90L BRAVIA XR Full Array LED 4K HDR Google TV
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Sony 55" X90L BRAVIA XR Full Array LED 4K HDR Smart Google TV (2023) XR55X90L
Delivery between Wed – Thu $40
Sony BRAVIA XR X90L 55\
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
55" X90L / BRAVIA XR / Full Array LED / 4K Ultra HD / High Dynamic Range HDR / Smart TV (Google TV) by Sony
Free delivery
Sony Bravia 55 Inch X90L XR Full Array LED 4K Google TV XR55X90L
| Network Functionality | Smart TV, Google Assistant, Google TV |
| Supported Resolutions | 4K |
| Display Type | LED |
| Resolution | 4K |
| HDTV Format | 4K UHD |
