Sony 77" Bravia XR A80L OLED 4K HDR Google TV (2023)
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
in 13 offers
The lowest price for Sony 77" Bravia XR A80L OLED 4K HDR Google TV (2023) right now is $2,600.64 at eBay.com.au, compared across 7 retailers.
The all-time low was $1,046.09 on 4 Oct 2026 — today's price is 149% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 31 Oct 2026.
Last updated at 31/10/2026 23:00:20
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| General | |
| Product Type | OLED TV - Smart TV |
| Diagonal Class | 77" |
| Diagonal Size | 76.8" |
| Series | A80L Series |
Sony XR55A80L (Seconds^) 55" A80L BRAVIA XR OLED 4K HDR Smart TV Google TV
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
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Delivery between 5–9 Nov $41
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Free delivery by Tue
Sony Bravia 77 Inch A80L XR OLED 4K Google TV XR77A80L
14-day returns
| General | |
| Product Type | OLED TV - Smart TV |
| Diagonal Class | 77" |
| Diagonal Size | 76.8" |
| Series | A80L Series |
