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- 22%
Sony Bravia 7 II True 4K RGB Google TV 98"

Sony Bravia 7 II True 4K RGB Google TV 98"

Sony Bravia 7 II True 4K RGB Google TV 98"

$7,649.00

The Sony BRAVIA 7 II TV Series delivers a captivating entertainment experience, combining advanced display technology with immersive sound to bring every movie, sport and TV show to life. Powered by Sony’s innovative True RGB technology, the BRAVIA 7 II independently controls red, green and blue LEDs to produce richer, more vibrant colours and exceptional realism from virtually any viewing position. Every scene benefits from enhanced colour depth and precision, revealing subtle details that draw viewers deeper into the action and emotion of the story. Designed to elevate picture performance without compromise, the BRAVIA 7 II combines the expansive colour capabilities of Sony’s flagship QD-OLED technology with the impressive brightness of Mini LED. This powerful combination delivers enhanced colour volume and greater colour accuracy, ensuring images appear natural, lifelike and consistently stunning across a wide range of content. From brilliant highlights to deep shadow detail, True RGB technology reproduces subtle tonal gradations with remarkable precision, uncovering layers of depth that make every scene more engaging and realistic. The viewing experience is further enhanced by X-Wide Angle Pro, which preserves vibrant colour and natural contrast even when viewed from the side. Whether watching with family or entertaining guests, everyone in the room can enjoy the same impressive picture quality. Complementing the stunning visuals is Sony’s Acoustic Multi-Audio+ technology, which creates a more authentic and immersive sound experience by positioning audio where the action appears on screen. Dialogue, effects and music feel naturally connected to the picture, delivering greater realism and helping transform everyday viewing into a truly cinematic experience. Together, these advanced technologies make the BRAVIA 7 II Series an exceptional centrepiece for modern home entertainment.

The Sony BRAVIA 7 II TV Series delivers a captivating entertainment experience, combining advanced display technology with immersive sound to bring every movie, sport and TV show to life. Powered by Sony’s innovative True RGB technology, the BRAVIA 7 II independently controls red, green and blue LEDs to produce richer, more vibrant colours and exceptional realism from virtually any viewing position. Every scene benefits from enhanced colour depth and precision, revealing subtle details that draw viewers deeper into the action and emotion of the story. Designed to elevate picture performance without compromise, the BRAVIA 7 II combines the expansive colour capabilities of Sony’s flagship QD-OLED technology with the impressive brightness of Mini LED. This powerful combination delivers enhanced colour volume and greater colour accuracy, ensuring images appear natural, lifelike and consistently stunning across a wide range of content. From brilliant highlights to deep shadow detail, True RGB technology reproduces subtle tonal gradations with remarkable precision, uncovering layers of depth that make every scene more engaging and realistic. The viewing experience is further enhanced by X-Wide Angle Pro, which preserves vibrant colour and natural contrast even when viewed from the side. Whether watching with family or entertaining guests, everyone in the room can enjoy the same impressive picture quality. Complementing the stunning visuals is Sony’s Acoustic Multi-Audio+ technology, which creates a more authentic and immersive sound experience by positioning audio where the action appears on screen. Dialogue, effects and music feel naturally connected to the picture, delivering greater realism and helping transform everyday viewing into a truly cinematic experience. Together, these advanced technologies make the BRAVIA 7 II Series an exceptional centrepiece for modern home entertainment.

The Sony BRAVIA 7 II TV Series delivers a captivating entertainment experience, combining advanced display technology with immersive sound to bring every movie, sport and TV show to life. Powered by Sony’s innovative True RGB technology, the BRAVIA 7 II independently controls red, green and blue LEDs to produce richer, more vibrant colours and exceptional realism from virtually any viewing position. Every scene benefits from enhanced colour depth and precision, revealing subtle details that draw viewers deeper into the action and emotion of the story. Designed to elevate picture performance without compromise, the BRAVIA 7 II combines the expansive colour capabilities of Sony’s flagship QD-OLED technology with the impressive brightness of Mini LED. This powerful combination delivers enhanced colour volume and greater colour accuracy, ensuring images appear natural, lifelike and consistently stunning across a wide range of content. From brilliant highlights to deep shadow detail, True RGB technology reproduces subtle tonal gradations with remarkable precision, uncovering layers of depth that make every scene more engaging and realistic. The viewing experience is further enhanced by X-Wide Angle Pro, which preserves vibrant colour and natural contrast even when viewed from the side. Whether watching with family or entertaining guests, everyone in the room can enjoy the same impressive picture quality. Complementing the stunning visuals is Sony’s Acoustic Multi-Audio+ technology, which creates a more authentic and immersive sound experience by positioning audio where the action appears on screen. Dialogue, effects and music feel naturally connected to the picture, delivering greater realism and helping transform everyday viewing into a truly cinematic experience. Together, these advanced technologies make the BRAVIA 7 II Series an exceptional centrepiece for modern home entertainment.

The Sony BRAVIA 7 II TV Series delivers a captivating entertainment experience, combining advanced display technology with immersive sound to bring every movie, sport and TV show to life. Powered by Sony’s innovative True RGB technology, the BRAVIA 7 II independently controls red, green and blue LEDs to produce richer, more vibrant colours and exceptional realism from virtually any viewing position. Every scene benefits from enhanced colour depth and precision, revealing subtle details that draw viewers deeper into the action and emotion of the story. Designed to elevate picture performance without compromise, the BRAVIA 7 II combines the expansive colour capabilities of Sony’s flagship QD-OLED technology with the impressive brightness of Mini LED. This powerful combination delivers enhanced colour volume and greater colour accuracy, ensuring images appear natural, lifelike and consistently stunning across a wide range of content. From brilliant highlights to deep shadow detail, True RGB technology reproduces subtle tonal gradations with remarkable precision, uncovering layers of depth that make every scene more engaging and realistic. The viewing experience is further enhanced by X-Wide Angle Pro, which preserves vibrant colour and natural contrast even when viewed from the side. Whether watching with family or entertaining guests, everyone in the room can enjoy the same impressive picture quality. Complementing the stunning visuals is Sony’s Acoustic Multi-Audio+ technology, which creates a more authentic and immersive sound experience by positioning audio where the action appears on screen. Dialogue, effects and music feel naturally connected to the picture, delivering greater realism and helping transform everyday viewing into a truly cinematic experience. Together, these advanced technologies make the BRAVIA 7 II Series an exceptional centrepiece for modern home entertainment.

$7,649.00 - $12,999.00

in 14 offers

The lowest price for Sony Bravia 7 II True 4K RGB Google TV 98" right now is $7,649.00 at eBay.com.au, compared across 13 retailers.

The all-time low was $2,099.00 on 17 Sept 2026 — today's price is 264% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 2 Nov 2026.

Size:

50"
55"
75"
98"

Price comparison

Price data powered by pricesAPI.io

Last updated at 02/11/2026 07:31:35

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=ebay.com.au&sz=64eBay.com.au

$7,649.00

Sony Bravia 7 Ii - 98" [2026] Box Damaged^

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=videopro.com.au&sz=64Videopro

$9,785.00

Sony 98" BRAVIA 7 II True RGB Mini-LED AI 4K Google TV (2026)

Delivery between 6–11 Nov $700

https://www.google.com/s2/favicons?domain=jbhifi.com.au&sz=64JB Hi-Fi

$9,985.00

Sony 98" BRAVIA 7 II True RGB Mini-LED AI 4K Google TV [2026]

Free delivery

https://www.google.com/s2/favicons?domain=westcoasthifi.com.au&sz=64West Coast Hifi

$9,985.00

Sony 98" BRAVIA 7 II True RGB 4K AI Google TV with Gemini 2026

Free delivery

https://www.google.com/s2/favicons?domain=thegoodguys.com.au&sz=64The Good Guys

$9,995.00

Sony 98-inch BRAVIA 7 II True RGB 4K UHD AI Google TV with Gemini 2026

Delivery between Tue – Wed $59

https://www.google.com/s2/favicons?domain=harveynorman.com.au&sz=64Harvey Norman

$9,995.00

Sony 98-inch Bravia 7 II True 4K RGB Google TV

Delivery between 5–10 Nov $59

https://www.google.com/s2/favicons?domain=joycemayne.com.au&sz=64Joyce Mayne

$9,995.00

Sony 98-inch Bravia 7 II True 4K RGB Google TV

Delivery between 5–10 Nov $59

https://www.google.com/s2/favicons?domain=amplifyav.com.au&sz=64Amplify Audio Visual

$9,995.00

Sony Bravia 7 II 98" XR True RGB LED 4K HDR Smart TV

Delivery between 4–9 Nov $149

https://www.google.com/s2/favicons?domain=domayne.com.au&sz=64Domayne

$9,995.00

Sony 98-inch Bravia 7 II True 4K RGB Google TV

Delivery between 5–10 Nov $59

https://www.google.com/s2/favicons?domain=store.sony.com.au&sz=64Sony Australia Online

$9,999.00

BRAVIA 7 II / True RGB / RGB LED / 4K HDR Smart TV / XR Processor with AI by Sony

Delivery between 6–12 Nov $35

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Specification

BrandSony
Resolution3840 x 2160
High DefinitionYes
HDTV Format4K
ColourWhite

Price comparison

Updated 1 day ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=ebay.com.au&sz=64
eBay.com.au

$7,649.00

Sony Bravia 7 Ii - 98" [2026] Box Damaged^

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=videopro.com.au&sz=64
Videopro

$9,785.00

Sony 98" BRAVIA 7 II True RGB Mini-LED AI 4K Google TV (2026)

Delivery between 6–11 Nov $700

https://www.google.com/s2/favicons?domain=jbhifi.com.au&sz=64
JB Hi-Fi

$9,985.00

Sony 98" BRAVIA 7 II True RGB Mini-LED AI 4K Google TV [2026]

Free delivery

https://www.google.com/s2/favicons?domain=westcoasthifi.com.au&sz=64
West Coast Hifi

$9,985.00

Sony 98" BRAVIA 7 II True RGB 4K AI Google TV with Gemini 2026

Free delivery

https://www.google.com/s2/favicons?domain=thegoodguys.com.au&sz=64
The Good Guys

$9,995.00

Sony 98-inch BRAVIA 7 II True RGB 4K UHD AI Google TV with Gemini 2026

Delivery between Tue – Wed $59

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Specification

BrandSony
Resolution3840 x 2160
High DefinitionYes
HDTV Format4K
ColourWhite

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