You enjoy the deepest black levels and powerful contrast with the OLED display. The fast BRAVIA XR processor improves the brightness, colors, and resolution of what you watch. Look at sharp, detailed images thanks to the 4K resolution. With this television, you can enjoy lifelike images. Because the screen is an OLED type, each of the more than 8 million pixels shows its own color and light. This makes black images truly black, so you can clearly see all the color details in a dark scene. The BRAVIA XR processor analyzes every image very quickly, automatically adjusting the picture settings to whatever you're watching. This ensures you always see the best possible brightness, colors, and resolution. Thanks to the 4K sharpness, you won't miss a single detail in your favorite movies, series, and games.
You enjoy the deepest black levels and powerful contrast with the OLED display. The fast BRAVIA XR processor improves the brightness, colors, and resolution of what you watch. Look at sharp, detailed images thanks to the 4K resolution. With this television, you can enjoy lifelike images. Because the screen is an OLED type, each of the more than 8 million pixels shows its own color and light. This makes black images truly black, so you can clearly see all the color details in a dark scene. The BRAVIA XR processor analyzes every image very quickly, automatically adjusting the picture settings to whatever you're watching. This ensures you always see the best possible brightness, colors, and resolution. Thanks to the 4K sharpness, you won't miss a single detail in your favorite movies, series, and games.
in 7 offers
Sony BRAVIA 8 55"
You enjoy the deepest black levels and powerful contrast with the OLED display. The fast BRAVIA XR processor improves the brightness, colors, and resolution of what you watch. Look at sharp, detailed images thanks to the 4K resolution. With this television, you can enjoy lifelike images. Because the screen is an OLED type, each of the more than 8 million pixels shows its own color and light. This makes black images truly black, so you can clearly see all the color details in a dark scene. The BRAVIA XR processor analyzes every image very quickly, automatically adjusting the picture settings to whatever you're watching. This ensures you always see the best possible brightness, colors, and resolution. Thanks to the 4K sharpness, you won't miss a single detail in your favorite movies, series, and games.
You enjoy the deepest black levels and powerful contrast with the OLED display. The fast BRAVIA XR processor improves the brightness, colors, and resolution of what you watch. Look at sharp, detailed images thanks to the 4K resolution. With this television, you can enjoy lifelike images. Because the screen is an OLED type, each of the more than 8 million pixels shows its own color and light. This makes black images truly black, so you can clearly see all the color details in a dark scene. The BRAVIA XR processor analyzes every image very quickly, automatically adjusting the picture settings to whatever you're watching. This ensures you always see the best possible brightness, colors, and resolution. Thanks to the 4K sharpness, you won't miss a single detail in your favorite movies, series, and games.
The lowest price for Sony BRAVIA 8 55" right now is $2,410.00 at Selfridges, compared across 5 retailers.
The all-time low was $2,301.12 on 11 Sept 2026 — today's price is 5% above the lowest ever. This is at or near its all-time low — a good time to buy.
Prices last updated 7 Nov 2026.
Last updated at 07/11/2026 14:38:10
K55XR80PU Bravia 8 55-Inch 4K TV
Sony 55 Inch Bravia 8 XR80 4K HDR OLED Smart Google TV K55XR80
Free delivery by Tue
Sony 55-inch 4K OLED TV Bravia K-55XR80 OLED BRAVIA XR 2x Speed Google TV 4K/120fps Compatible Recommended for Over 8 Tatami Mats
Delivery between 12–16 Nov $41
Sony 77 Inch Bravia 8 XR80 4K HDR OLED Smart Google TV K77XR80
BRAVIA 8 77 Inch TV, XR Processor, XR-OLED, High Dynamic Range - HDR, Smart TV - Google TV, 2024 UAE Model
Free delivery between 17–20 Nov
| 3D | Yes |
| Brand | Sony |
| Resolution | 3840 x 2160 |
| CEC Enabled | Yes |
| High Definition | Yes |
K55XR80PU Bravia 8 55-Inch 4K TV
Sony 55 Inch Bravia 8 XR80 4K HDR OLED Smart Google TV K55XR80
Free delivery by Tue
Sony 55-inch 4K OLED TV Bravia K-55XR80 OLED BRAVIA XR 2x Speed Google TV 4K/120fps Compatible Recommended for Over 8 Tatami Mats
Delivery between 12–16 Nov $41
Sony 77 Inch Bravia 8 XR80 4K HDR OLED Smart Google TV K77XR80
BRAVIA 8 77 Inch TV, XR Processor, XR-OLED, High Dynamic Range - HDR, Smart TV - Google TV, 2024 UAE Model
Free delivery between 17–20 Nov
| 3D | Yes |
| Brand | Sony |
| Resolution | 3840 x 2160 |
| CEC Enabled | Yes |
| High Definition | Yes |
