Our brightest and widest range of OLED colors ever See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR. Next generation picture and sound with Cognitive Intelligence Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Our widest palette of colors, natural and bright The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels. Enjoy real life depth with pure blacks and brighter colors Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures and sound in harmony Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.