Tarte Shape Tape Ultra Creamy Concealer - 20b Light

I love this concealer! It’s so smooth and it doesn’t cake up when it’s topped on my foundation or tinted moisturizer. It goes on smooth and blends well together! I love how there’s so many different shades, I’m very pale but I’m not porcelain and so my shade is 12B with pink undertones but it’s a shade darker than porcelain and it matches my skin PERFECT! little also goes a long way, when I buy the mini it lasts me at least a few months because the coverage covers my entire under eyes with little product! It’s great! 10/10 my favorite

The Good: I've been using this concealer since it first dropped and got it's initial hype and this is one of the only products in recent history that has truly and wholeheartedly deserved it's fan rage. I will continue buying this and always compare concealers to this holy grail product, most of them do not measure up. The matte version of this concealer is a nice creamy-liquid formula that is quite hydrating when it first meets the skin, however once blended out and dried it showcases it's mattifying effects. The regular (matte) version of shape tape is truly a MATTE concealer and is perfect for oily, acne-prone skin. I especially enjoy this concealer in the summer when my combo skin leans oily and find that it's lasting powers always outweigh whatever foundation ... MoreThe Good: I've been using this concealer since it first dropped and got it's initial hype and this is one of the only products in recent history that has truly and wholeheartedly deserved it's fan rage. I will continue buying this and always compare concealers to this holy grail product, most of them do not measure up. The matte version of this concealer is a nice creamy-liquid formula that is quite hydrating when it first meets the skin, however once blended out and dried it showcases it's mattifying effects. The regular (matte) version of shape tape is truly a MATTE concealer and is perfect for oily, acne-prone skin. I especially enjoy this concealer in the summer when my combo skin leans oily and find that it's lasting powers always outweigh whatever foundation I'm wearing (especially on a particularly hot day), therefore in the summer I've used this as a foundation as well. When I really need something to stay put on my face, this is truly my go-to most reached for all around concealer. The shade rage is stunning (I own it in 3 shades) and no matter how pale or tan my skin is throughout the yearly changes I always can find my exact match. This is also a truly high coverage concealer, this covers any redness or dark spots flawlessly. I absolutely love this stuff and will continue to re-buy. The Bad: I tend to not use this in my under eye area unless I really need the intense pigment payoff from this because it's quite mattifying which can accentuate any kind of fine lines or wrinkles. The Ugly/Honest: The price of this has been continuously rising and it was already a pricey product. I run through this in the summer time and it comes with a hefty price. The applicator is super large for a concealer which makes it hard to control the amount of product used in one area and is overall unnecessarily large. I wish this concealer was more under-eye friendly, considering that's where most people use concealer on.

Tarte Ultra Creamy Concealer is a top-tier product that lives up to its reputation. When it comes to coverage, this concealer is exceptional. It provides full coverage that effectively hides dark circles, blemishes, and redness without feeling heavy or cakey on the skin.The price point is on the higher side, but considering the quality and performance, it's a worthwhile investment. A little goes a long way, so the product lasts quite a while, making it a good value for the cost. Blendability is another area where this concealer excels. The creamy formula glides on smoothly and blends seamlessly into the skin, whether you're using a brush, sponge, or your fingers. It leaves a natural, flawless finish that doesn't settle into fine lines or creases.The scent is subtle ... MoreTarte Ultra Creamy Concealer is a top-tier product that lives up to its reputation. When it comes to coverage, this concealer is exceptional. It provides full coverage that effectively hides dark circles, blemishes, and redness without feeling heavy or cakey on the skin.The price point is on the higher side, but considering the quality and performance, it's a worthwhile investment. A little goes a long way, so the product lasts quite a while, making it a good value for the cost. Blendability is another area where this concealer excels. The creamy formula glides on smoothly and blends seamlessly into the skin, whether you're using a brush, sponge, or your fingers. It leaves a natural, flawless finish that doesn't settle into fine lines or creases.The scent is subtle and pleasant, with no overpowering fragrance, making it suitable for those with sensitive skin or who prefer lightly scented products. Overall, Tarte Ultra Creamy Concealer is a fantastic choice for anyone looking for a high-coverage, blendable, and long-lasting concealer. Highly recommended for achieving a flawless complexion!

Contains a known irritant

This concealer contains hexyl cinnamal, a fragrancing agent known to cause dermatitis and other skin reactions in a lot of people. It's a known irritant whose use in cosmetics is restricted in some countries because of its propensity to cause reactions. If you notice any irritation to your skin when trying this concealer, stop!The original Shape Tape also contains hexyl cinnamal, but it's much lower in the ingredients list so it may not be as bothersome for some people. Why on EARTH Tarte would put this in their concealers, let alone ones that are specifically marketed to go around your EYES, I cannot begin to imagine. Folks noticing that it is weirdly heavily fragranced for a concealer are also onto something.Thank god for the 1 star reviews from folks saying ... MoreThis concealer contains hexyl cinnamal, a fragrancing agent known to cause dermatitis and other skin reactions in a lot of people. It's a known irritant whose use in cosmetics is restricted in some countries because of its propensity to cause reactions. If you notice any irritation to your skin when trying this concealer, stop!The original Shape Tape also contains hexyl cinnamal, but it's much lower in the ingredients list so it may not be as bothersome for some people. Why on EARTH Tarte would put this in their concealers, let alone ones that are specifically marketed to go around your EYES, I cannot begin to imagine. Folks noticing that it is weirdly heavily fragranced for a concealer are also onto something.Thank god for the 1 star reviews from folks saying it caused a reaction around their eyes, because I was about to buy it without reading the ingredients. Hexyl cinnamal causes contact dermatitis for me, and I was about to give myself a real bad week just for buying a popular product from a trusted brand that I usually like.

Creases & Not enough coverage

I don't know how you guys are getting full coverage of dark circles with the creamy concealer formula. I've tried everything - concealer brush and build it up, put a ton on and use a beauty blender, use my fingers, put foundation on before or after and set with powder. It's like no matter how much I put on I can still see my dark circles. I bought this one because I'm over 40 and thought it wouldn't crease in my lines directly below my eyes but oh it does. Again no matter the application - light or heavy, how much powder I use, nothing...it still creases before I even get the rest of my makeup on. I'll use a qtip or concealer brush to smooth out the concealer in the lines after all of my makeup is on but I have not have not had this problem with another concealer. ... MoreI don't know how you guys are getting full coverage of dark circles with the creamy concealer formula. I've tried everything - concealer brush and build it up, put a ton on and use a beauty blender, use my fingers, put foundation on before or after and set with powder. It's like no matter how much I put on I can still see my dark circles. I bought this one because I'm over 40 and thought it wouldn't crease in my lines directly below my eyes but oh it does. Again no matter the application - light or heavy, how much powder I use, nothing...it still creases before I even get the rest of my makeup on. I'll use a qtip or concealer brush to smooth out the concealer in the lines after all of my makeup is on but I have not have not had this problem with another concealer. I've resorted to mixing it with my foundation just so I can use it since it is so expensive. Would not recommend.

Great product, Horrible packaging

This is a frustrating review to write because the actual product itself is fantastic. I was having issues with dry, crepey skin under my eyes and this, and Ilia true skin serum concealer were the only ones that didn't settle into the fine lines. The SUPER irritating part is that the bottle it comes in is horrendous. You literally lose half the product because it gets trapped in the cap and the portion where you screw the cap on so you're constantly having to wipe off excess concealer or it gets everywhere. This is not a makeup product you can just throw in your bag and go. In fact, it is the only makeup product that I can't have in my vanity. It has to sit on top because otherwise it gets all over everything. It doesn't matter how careful you are, I've tried, you're ... MoreThis is a frustrating review to write because the actual product itself is fantastic. I was having issues with dry, crepey skin under my eyes and this, and Ilia true skin serum concealer were the only ones that didn't settle into the fine lines. The SUPER irritating part is that the bottle it comes in is horrendous. You literally lose half the product because it gets trapped in the cap and the portion where you screw the cap on so you're constantly having to wipe off excess concealer or it gets everywhere. This is not a makeup product you can just throw in your bag and go. In fact, it is the only makeup product that I can't have in my vanity. It has to sit on top because otherwise it gets all over everything. It doesn't matter how careful you are, I've tried, you're going to lose product and thusly money. Super annoying and despite really loving the actual concealer I won't repurchase because it's so poorly designed.

I already bought this product again.

I went with the travel size of this product - I got the 29N light-medium. I bought it because I already use Tarte luminizers and I love them.Well, I loved this product so much that a week later, I went and bought the full size (I will save the travel size for when I have to do makeup on the go.)I have used practically every concealer known to mankind and this is the only one that really delivers. I have mature skin that is very dry and this product is really creamy and keeps my undereye area hydrated all day long! It spreads beautifully and I mix it with my luminizer to brighten my eye area.So far, I have been very pleased with every Tarte product I have bought and they are the only ones that I buy repeats of because they are staples in my makeup routine!

Like it but don't love it...

I really appreciate the mini sizes on these so I can try the product before spending the money on the full size. (Seriously, is there anything worse than spending money on a product, only to find out that you hate it when it arrives?) I purchased this concealer in shade 12B Fair Beige. Huge positive was that it truly was for cool undertones. On the plus side, this concealer is very creamy, blendable and did not settle into fine lines like many thicker concealers do. It did not feel like I was wearing anything on my skin at all. Negatives were the scent and the extremely light coverage. Fortunately, the scent seemed to fade quickly but why give a concealer a fake rose scent in the first place. (Enough with the perfumes already!) And then there was the fact that this ... MoreI really appreciate the mini sizes on these so I can try the product before spending the money on the full size. (Seriously, is there anything worse than spending money on a product, only to find out that you hate it when it arrives?) I purchased this concealer in shade 12B Fair Beige. Huge positive was that it truly was for cool undertones. On the plus side, this concealer is very creamy, blendable and did not settle into fine lines like many thicker concealers do. It did not feel like I was wearing anything on my skin at all. Negatives were the scent and the extremely light coverage. Fortunately, the scent seemed to fade quickly but why give a concealer a fake rose scent in the first place. (Enough with the perfumes already!) And then there was the fact that this really did not do much to cover the dark circles under my eyes. Try as I might to build that coverage up, this one just wasn't going to hide those dark circles. Recommended for minor discolorations, but if you have dark circles or darker spots on your face, this just isn't going to cut it.

New fav

I love this concelear! I have shade 22n and it matches me almost perfectly. I bought this for the first time when it was 50% off on the shape tape anniversary and I'm so glad I did. I use this as both a foundation and a concelear. I'd say it has about medium coverage. It wears very well throughout the day on my combo skin. I have acne scars and this does not emphasize texture at all. I do notice that around particularly dry areas on my nose it can cling to it a little, so this might not be good for those with dry skin. I took off a star because 1) the bottle can get pretty messy on the sides easily and 2) you have to blend it quickly before it dries down because it dries down fast. I still like it though and I even bought a backup just recently when it was 50% off ... MoreI love this concelear! I have shade 22n and it matches me almost perfectly. I bought this for the first time when it was 50% off on the shape tape anniversary and I'm so glad I did. I use this as both a foundation and a concelear. I'd say it has about medium coverage. It wears very well throughout the day on my combo skin. I have acne scars and this does not emphasize texture at all. I do notice that around particularly dry areas on my nose it can cling to it a little, so this might not be good for those with dry skin. I took off a star because 1) the bottle can get pretty messy on the sides easily and 2) you have to blend it quickly before it dries down because it dries down fast. I still like it though and I even bought a backup just recently when it was 50% off again during the ulta sales. Full price is pretty expensive... still not sure if I'd buy it for that much. I'm on the hunt for a foundation that works like this, but for now, I'll be using this as a foundation instead of the kvd one I have.

This is my favorite concealer that I have tried so far

Since I've entered my 30s I've had a hard time finding a concealer that doesn't settle into the fine lines around my eyes difficult. I use the color 22B to cover under my eyes and I use shade 20B as a spot concealer elsewhere on my face. I use a beauty blender to blend it. Prior to blending I let it sit on my skin for a few minutes so that the product has a chance to warm up. I don't put any other product under my eyes in order to prevent from getting too much product there which can also lend to creasing. I use a setting spray after blending out the concealer. I still do get minimal creasing but it is very minimal and I just take my dry beauty blender and tap the areas where the slight product settling has occurred to remove the product build up. It doesn't feel ... MoreSince I've entered my 30s I've had a hard time finding a concealer that doesn't settle into the fine lines around my eyes difficult. I use the color 22B to cover under my eyes and I use shade 20B as a spot concealer elsewhere on my face. I use a beauty blender to blend it. Prior to blending I let it sit on my skin for a few minutes so that the product has a chance to warm up. I don't put any other product under my eyes in order to prevent from getting too much product there which can also lend to creasing. I use a setting spray after blending out the concealer. I still do get minimal creasing but it is very minimal and I just take my dry beauty blender and tap the areas where the slight product settling has occurred to remove the product build up. It doesn't feel dry like alot of other concealers have. The ultra creamy concealer really lives up to its name.