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Price comparison

Price data powered by pricesAPI.io

Last updated at 11/05/2026 21:55:08

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=theiconic.com.au&sz=64THE ICONIC

$48.96

Triumph - Women's Black Bras - Ladyform Soft Minimiser Bra - Size One Size, 20E at The Iconic

Delivery between 15–19 May $9.95

https://www.google.com/s2/favicons?domain=curvy.com.au&sz=64Curvy

$48.97

Triumph Ladyform Soft Minimizer Bra - Black 20E 10166306 Plus Size Bra - Afterpay Available

Delivery $8.99

https://www.google.com/s2/favicons?domain=curvy.com.au&sz=64Curvy

$48.97

Triumph Ladyform Soft Minimizer Bra - Black 20E 10166306 Plus Size Bra - Afterpay Available

Delivery $8.99

https://www.google.com/s2/favicons?domain=brastogo.com.au&sz=64Big Girls Don't Cry

$50.47

Triumph LadyForm Soft Minimizer Bra - Black - 20E

Delivery between 13–22 May $8.99

https://www.google.com/s2/favicons?domain=zodee.com.au&sz=64Zodee.com.au

$60.16

Triumph Ladyform Soft Bra 10166306 Black

Delivery $9.95

https://www.google.com/s2/favicons?domain=undiewarehouse.com.au&sz=64UndieWarehouse.com.au

$62.26

Triumph Ladyform Soft Bra 10166306 Black

Delivery $9.95

https://www.google.com/s2/favicons?domain=bigw.com.au&sz=64BIG W

$69.95

Triumph Women's Ladyform Soft Minimiser Bra - Black - Size 20E

Free delivery between 18–26 May

https://www.google.com/s2/favicons?domain=davidjones.com&sz=64David Jones

$69.95

Triumph Ladyform Soft W Underwire Bra In Black, Size 20E

Delivery between 14–21 May $9.95

https://www.google.com/s2/favicons?domain=myer.com.au&sz=64Myer

$69.95

Triumph Ladyform Minimizer Bra in Black 20 E

Delivery $9.95

https://www.google.com/s2/favicons?domain=harrisscarfe.com.au&sz=64Harris Scarfe

$69.95

Triumph Ladyform Minimiser Bra 10004936 Black 20E

Delivery between Tue – Thu $10.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

A happy man at last!
29 June 2021Not so slim Dusty

originally posted on triumph.com

As a male bra wearer for about 20 years, I can tell you that finding a comfortable bra is even harder for men than women (Its either wear a bra or have a double mastectomy unfortunately). My wife and I got professionally measured at a local lingerie store and I tried the Ladyform Minimiser on. Absolutely fantastic fit, and looked and felt really nice, and yes it felt quite sexy as well. We bought the bra in Chrysantheme right there and then, but that was the only colour available in the shop. After wearing it all day on several days we got on line and bought the same bra in Grapeade (a beautiful lilac-plum colour), Deep Water (royal blue) and black. I am absolutely delighted with them - so soft, comfortable and touchy-feely. I now wear them all day every day and ... MoreAs a male bra wearer for about 20 years, I can tell you that finding a comfortable bra is even harder for men than women (Its either wear a bra or have a double mastectomy unfortunately). My wife and I got professionally measured at a local lingerie store and I tried the Ladyform Minimiser on. Absolutely fantastic fit, and looked and felt really nice, and yes it felt quite sexy as well. We bought the bra in Chrysantheme right there and then, but that was the only colour available in the shop. After wearing it all day on several days we got on line and bought the same bra in Grapeade (a beautiful lilac-plum colour), Deep Water (royal blue) and black. I am absolutely delighted with them - so soft, comfortable and touchy-feely. I now wear them all day every day and they are far and away the most comkfortable bras I've ever worn, and I've tried dozens! They wash well and feel new each time. A real "Triumph" - thank you so much.

Bad design feature
5 June 2022Judig

originally posted on triumph.com

All my bras are Triumph minimisers but I’ve never bought this one. Was thrilled with the fit and minimising effect, so purchased two. When I put one on next day I realised there is no “non stretchy” bit in the front part of the straps, so the bounce factor was extreme. I have four other Triumph minimiser styles and they all have a non stretch bit in the straps. So disappointing. I’m going to return them.

Bra
26 July 2022Autumnal

originally posted on myer.com.au

It has a fuller cup and higher sides and only two hook and eye clasps. Most larger bra sizes have three, so I’m thrilled that this bra only has two hook and eyes. It also doesn’t have an extra layer of material beneath the under wire, which I find more comfortable. Over all, when wearing it ,I’m not pulling at it or fiddling in any way even on a full days work. Have decided that I need to spend more on underwear as I am getting a better product but will continue to look out for the bargains.

Price comparison

Updated 4 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=theiconic.com.au&sz=64
THE ICONIC

$48.96

Triumph - Women's Black Bras - Ladyform Soft Minimiser Bra - Size One Size, 20E at The Iconic

Delivery between 15–19 May $9.95

https://www.google.com/s2/favicons?domain=curvy.com.au&sz=64
Curvy

$48.97

Triumph Ladyform Soft Minimizer Bra - Black 20E 10166306 Plus Size Bra - Afterpay Available

Delivery $8.99

https://www.google.com/s2/favicons?domain=curvy.com.au&sz=64
Curvy

$48.97

Triumph Ladyform Soft Minimizer Bra - Black 20E 10166306 Plus Size Bra - Afterpay Available

Delivery $8.99

https://www.google.com/s2/favicons?domain=brastogo.com.au&sz=64
Big Girls Don't Cry

$50.47

Triumph LadyForm Soft Minimizer Bra - Black - 20E

Delivery between 13–22 May $8.99

https://www.google.com/s2/favicons?domain=zodee.com.au&sz=64
Zodee.com.au

$60.16

Pre-order

Triumph Ladyform Soft Bra 10166306 Black

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

A happy man at last!
29 June 2021

As a male bra wearer for about 20 years, I can tell you that finding a comfortable bra is even harder for men than women (Its either wear a bra or have a double mastectomy unfortunately). My wife and I got professionally measured at a local lingerie store and I tried the Ladyform Minimiser on. Absolutely fantastic fit, and looked and felt really nice, and yes it felt quite sexy as well. We bought the bra in Chrysantheme right there and then, but that was the only colour available in the shop. After wearing it all day on several days we got on line and bought the same bra in Grapeade (a beautiful lilac-plum colour), Deep Water (royal blue) and black. I am absolutely delighted with them - so soft, comfortable and touchy-feely. I now wear them all day every day and ... MoreAs a male bra wearer for about 20 years, I can tell you that finding a comfortable bra is even harder for men than women (Its either wear a bra or have a double mastectomy unfortunately). My wife and I got professionally measured at a local lingerie store and I tried the Ladyform Minimiser on. Absolutely fantastic fit, and looked and felt really nice, and yes it felt quite sexy as well. We bought the bra in Chrysantheme right there and then, but that was the only colour available in the shop. After wearing it all day on several days we got on line and bought the same bra in Grapeade (a beautiful lilac-plum colour), Deep Water (royal blue) and black. I am absolutely delighted with them - so soft, comfortable and touchy-feely. I now wear them all day every day and they are far and away the most comkfortable bras I've ever worn, and I've tried dozens! They wash well and feel new each time. A real "Triumph" - thank you so much.

Not so slim Dusty originally posted on triumph.com
Bad design feature
5 June 2022

All my bras are Triumph minimisers but I’ve never bought this one. Was thrilled with the fit and minimising effect, so purchased two. When I put one on next day I realised there is no “non stretchy” bit in the front part of the straps, so the bounce factor was extreme. I have four other Triumph minimiser styles and they all have a non stretch bit in the straps. So disappointing. I’m going to return them.

Judig originally posted on triumph.com
Bra
26 July 2022

It has a fuller cup and higher sides and only two hook and eye clasps. Most larger bra sizes have three, so I’m thrilled that this bra only has two hook and eyes. It also doesn’t have an extra layer of material beneath the under wire, which I find more comfortable. Over all, when wearing it ,I’m not pulling at it or fiddling in any way even on a full days work. Have decided that I need to spend more on underwear as I am getting a better product but will continue to look out for the bargains.

Autumnal originally posted on myer.com.au
Drab colour
22 December 2022

I love this bra as it’s the only one that the straps don’t slip of my narrow shoulders. I’ve had some lovely colours over the years. I was disappointed when the only choice was only black white or ivory. So I ordered this one just so I had a colour. I had a lovely mauve one years ago & this looked the same on line. But it is a very drab looking colour - certainly not purple!!!!!

Sue Scraps originally posted on myer.com.au
In Great Shape...
5 March 2022

The shape of this bra (even on me) is somewhat better than the promo-pictures. My doube-Ds fit in these as they are supposed to - nipples centre and forward, not much cushony over-flow, top or side (this is a rare experience). The straps ARE comfortable and I can wear this all day, even a fairlly active day. I don't think it is all that minimalising, but it's tidy (makes my DDs look tidy!) and its nice looking. My only reservation is that it rides up a little over time, so that the wire is no longer in good contact with the rib-cage, there is the possibility of a lttle roll of breast tissue getting stuck under the wire - which is why I gave up on my last 3 bras - tightening the back hooks didn't help much. (The ride up issue could be a fit issue... perhaps I'm just ... MoreThe shape of this bra (even on me) is somewhat better than the promo-pictures. My doube-Ds fit in these as they are supposed to - nipples centre and forward, not much cushony over-flow, top or side (this is a rare experience). The straps ARE comfortable and I can wear this all day, even a fairlly active day. I don't think it is all that minimalising, but it's tidy (makes my DDs look tidy!) and its nice looking. My only reservation is that it rides up a little over time, so that the wire is no longer in good contact with the rib-cage, there is the possibility of a lttle roll of breast tissue getting stuck under the wire - which is why I gave up on my last 3 bras - tightening the back hooks didn't help much. (The ride up issue could be a fit issue... perhaps I'm just a bit too big, but not an E?)

Solitaire originally posted on triumph.com
Love the colour!
14 January 2023

I love the colour of this bra. I'm not sure "mystic plum" really describes it - it's sort of muscat or puce, a sort of plumy-brown. Has a sort of vintage vibe to it, if you are into vintage colours. Anyway, I love it - will buy another. Bra is the only style that fits me properly as well. And, as usual, exemplary speedy delivery from David Jones which is major bonus for us rural dwellers. Thank you, DJ's.

Blossom Spring originally posted on davidjones.com
Most comfortable bra
20 March 2023

I love this particular fit and feeling of wearing this underwire bra. It is extremely comfortable which is what you need if you are, like me, a larger size. I now own several bras in lovely colors.Sometimes when you have a big bust, the style and colors are very plain and boring….Not with this Triumph lace embroidered bra. I now have a different one for every day of the week in several beautiful colors. I’m very happy with this brand!

originally posted on harrisscarfe.com.au
Nice bra but not as comfy in DD and under
1 November 2022

Ive always bought this bra due to its comfortability and shape. I recently went down a cupsize due to losing weight and unfortunately this meant the back straps are narrower with only 2 clasps as opposed to three. This results in a lack of comfort and the introduction of back wings. I would love to have the comfort and support of wider back straps.

Claire originally posted on triumph.com
Useless elastic
15 May 2022

I have worn this twice only. When I tried on in store, I have to use the loosest fitting. Within wearing it two times, the elastic has stretched so much, that even on the tightest fitting, it is too loose. It is just this one - I bought three other bras at the same time and there is nothing wrong with them. Completely disappointed.

Ange68 originally posted on triumph.com
What a Triumph!!
24 August 2022

January 2020 I purchased my first few triumph underwear sets.Have been extremely happy with sizing, quality of material, and price.Hoping that Triumph will bring back something similar to the beautiful shapewear bodysuits. Might be the Armourette?Anywho, proudly recommend this gorgeous bra and it's matching brief.

Leonieneylon originally posted on triumph.com

You may also like

Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black$39.99 - $120.00
3,764
Compare 15 offers
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black
Triumph Ladyform Soft Bra 10166306 Black

Triumph Ladyform Soft Bra 10166306 Black

$48.96

(3,764 reviews)

A fabulous, best selling minimiser bra from Triumph's Lady Form collection which provides ultimate support, with timeless elegance and comfort. The bra gives a visible reduction of one cup size, and is lightweight with supportive underwires.The back has a hook-and-eye fastener, with three width adjustments and is nickel-free. The bra straps are slightly wider for extra support and confidence. The bra's stylish lace edging gives everyday glamour and the bra contains LYCRA for added comfort and ease of movement. 42% Polyester, 40% Polyamide, 18% Elastane.

A fabulous, best selling minimiser bra from Triumph's Lady Form collection which provides ultimate support, with timeless elegance and comfort. The bra gives a visible reduction of one cup size, and is lightweight with supportive underwires.The back has a hook-and-eye fastener, with three width adjustments and is nickel-free. The bra straps are slightly wider for extra support and confidence. The bra's stylish lace edging gives everyday glamour and the bra contains LYCRA for added comfort and ease of movement. 42% Polyester, 40% Polyamide, 18% Elastane.

Triumph Ladyform Soft Bra 10166306 Black

(3,764 reviews)

A fabulous, best selling minimiser bra from Triumph's Lady Form collection which provides ultimate support, with timeless elegance and comfort. The bra gives a visible reduction of one cup size, and is lightweight with supportive underwires.The back has a hook-and-eye fastener, with three width adjustments and is nickel-free. The bra straps are slightly wider for extra support and confidence. The bra's stylish lace edging gives everyday glamour and the bra contains LYCRA for added comfort and ease of movement. 42% Polyester, 40% Polyamide, 18% Elastane.

A fabulous, best selling minimiser bra from Triumph's Lady Form collection which provides ultimate support, with timeless elegance and comfort. The bra gives a visible reduction of one cup size, and is lightweight with supportive underwires.The back has a hook-and-eye fastener, with three width adjustments and is nickel-free. The bra straps are slightly wider for extra support and confidence. The bra's stylish lace edging gives everyday glamour and the bra contains LYCRA for added comfort and ease of movement. 42% Polyester, 40% Polyamide, 18% Elastane.

$48.96 - $93.00

in 16 offers

The lowest price for Triumph Ladyform Soft Bra 10166306 Black right now is $48.96 at THE ICONIC, compared across 15 retailers.

The all-time low was $35.00 on 30 Nov 2025 — today's price is 40% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 11 May 2026.

Size:

12C
12D
12DD
12E
12F
12G
14C
14D
14DD
14E
14F
14G
16C
16D
16DD
16E
16F
16G
18C
18D
18DD
18E
18F
20C
20D
20DD