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Price comparison

Price data powered by pricesAPI.io

Last updated at 14/05/2026 21:57:22

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Georges Cameras

$71.20

Urth Soft Graduated ND8 Lens Filter (Plus+)

Delivery $9.90

Hypop

$71.20

Urth Soft Graduated ND8 Filter Plus With 20 Layer Nano Coating Ultra Slim Rim

Delivery $9.99

Urth

$89.00

Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Another tool for the image maker's kit
28 December 2020Thomas M.

originally posted on urth.co

Sometimes a new-or in my case, a re-discovered tool, can spark the imagination. While I have used graduated filters in the past, it was mostly when I primarily shot with film and my lenses were generally all prime with 52mm diameter threaded filter mounts. Since migrating to mostly digital capture and using mostly zoom lenses with a 77mm diameter mount, I've been using post production processing to handle extreme variations between shadow/highlight values. I first added a GOBE ND filter a few years ago and have been happy with it, so decided it was time to also add this 77mm graduated filter to the mix. Am delighted thus far as it enables in-camera image modification to reduce extreme shadow/highlight ratios when shooting land/sea/cityscapes at sunrise or sunset. ... MoreSometimes a new-or in my case, a re-discovered tool, can spark the imagination. While I have used graduated filters in the past, it was mostly when I primarily shot with film and my lenses were generally all prime with 52mm diameter threaded filter mounts. Since migrating to mostly digital capture and using mostly zoom lenses with a 77mm diameter mount, I've been using post production processing to handle extreme variations between shadow/highlight values. I first added a GOBE ND filter a few years ago and have been happy with it, so decided it was time to also add this 77mm graduated filter to the mix. Am delighted thus far as it enables in-camera image modification to reduce extreme shadow/highlight ratios when shooting land/sea/cityscapes at sunrise or sunset. And planting trees by supporting URTH is awesome!

As expected and plants trees
4 June 2020Georgia

originally posted on mygobe.com

This works exactly as it should. Recently test drove it on our voyage through Europe and it made all of my daytime footage pop. No details are lost- old architecture with clouds in the sky in the background sing. A no brainer that is worth every penny. Plus if you register on their site they plant trees for you. Win!

Awesome for landscape photography
30 November 2020Anthony

originally posted on mygobe.com

What a dream. This filter saves me so much time editing my photos. I've been using it to balance the highlights of the sky with the darker foreground when shooting landscapes – sometimes of the ocean sometimes in the hills. I can capture more detail in the shadows and still get the details of the clouds in the sky too.

Specification

Filter TypeGraduated ND
Circular Size40.5 mm Rear Filter Thread
RotatingYes
Front Accessory Thread / Bayonet40.5 mm
CoatingsMulti-Coating

Price comparison

Updated about 1 month ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Georges Cameras

$71.20

Backordered

Urth Soft Graduated ND8 Lens Filter (Plus+)

Delivery $9.90

Hypop

$71.20

Out of stock

Urth Soft Graduated ND8 Filter Plus With 20 Layer Nano Coating Ultra Slim Rim

Delivery $9.99

Urth

$89.00

Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Another tool for the image maker's kit
28 December 2020

Sometimes a new-or in my case, a re-discovered tool, can spark the imagination. While I have used graduated filters in the past, it was mostly when I primarily shot with film and my lenses were generally all prime with 52mm diameter threaded filter mounts. Since migrating to mostly digital capture and using mostly zoom lenses with a 77mm diameter mount, I've been using post production processing to handle extreme variations between shadow/highlight values. I first added a GOBE ND filter a few years ago and have been happy with it, so decided it was time to also add this 77mm graduated filter to the mix. Am delighted thus far as it enables in-camera image modification to reduce extreme shadow/highlight ratios when shooting land/sea/cityscapes at sunrise or sunset. ... MoreSometimes a new-or in my case, a re-discovered tool, can spark the imagination. While I have used graduated filters in the past, it was mostly when I primarily shot with film and my lenses were generally all prime with 52mm diameter threaded filter mounts. Since migrating to mostly digital capture and using mostly zoom lenses with a 77mm diameter mount, I've been using post production processing to handle extreme variations between shadow/highlight values. I first added a GOBE ND filter a few years ago and have been happy with it, so decided it was time to also add this 77mm graduated filter to the mix. Am delighted thus far as it enables in-camera image modification to reduce extreme shadow/highlight ratios when shooting land/sea/cityscapes at sunrise or sunset. And planting trees by supporting URTH is awesome!

Thomas M. originally posted on urth.co
As expected and plants trees
4 June 2020

This works exactly as it should. Recently test drove it on our voyage through Europe and it made all of my daytime footage pop. No details are lost- old architecture with clouds in the sky in the background sing. A no brainer that is worth every penny. Plus if you register on their site they plant trees for you. Win!

Georgia originally posted on mygobe.com
Awesome for landscape photography
30 November 2020

What a dream. This filter saves me so much time editing my photos. I've been using it to balance the highlights of the sky with the darker foreground when shooting landscapes – sometimes of the ocean sometimes in the hills. I can capture more detail in the shadows and still get the details of the clouds in the sky too.

Anthony originally posted on mygobe.com
Great quality, awesome value and I love the company values!!
4 August 2022

This is my 3rd Urth filter purchase. I was pleased to discover a few improvements have been made since my last VND purchase, and I was really happy with the last ones! Most notably a hard stop on the rotation so you can't accidentally go past the min or max setting.It might just be the different brand lens I'm using it on (Sigma vs Sony) but it seems the lens cap fits a lot better to this new filter compared to my other ones.Super smooth rotation, just plain easy to use. 10 thumbs up!!

Jon H. originally posted on au.urth.co
MAGIC
26 July 2022

I bought this filter and it's pure magic ! Glass quality is insane, build is perfection. Well, it's the perfect filter for me. High quality glass for high quality image. Honestly, I'm going to buy it again for my other lens without a doubt ! URTH, you rock !

Thomas G. originally posted on ca.urth.co
ND8 GRAD
7 April 2024

Good construction, fits well to UV+ filter, but a little shallow on the turning ring. Not a problem if you make sure you clip your lens cover properly.A little bit heavy with a 24mm+ lens but above 35mm more than O.K.

John N. originally posted on uk.urth.co
Nice Glass and Effective Filter
14 June 2024

I've been a fan of Urth products for a couple of years. I wanted a Grad ND filter and this one fit the bill. It works well and the soft edge makes it very useful. Also, having it be able to turn so that the ND part can be moved from top to bottom and everywhere in between is a big plus.

Charles originally posted on bhphotovideo.com
Nice quality and softer than expected (perfect)
19 February 2024

Despite having a good set of square holders and filters, I’ve evolved into justthrowing one or two round filters into my camera bag. Those two are usuallya poloriser and a solid ND. I bought this, potentially restricted filter as anexperiment and have been very presently surprised. It rotates so is usable forlandscapes and portraits!

Dominic L. originally posted on uk.urth.co
Solid piece of kit
3 June 2020

This product does exactly what it says on the description. Variable ND filter, which allowed me to achieve the effect I wanted with very little fuss. I bought the 2Peak version of this, due to the recommendation that the 1Peak version won't work as well on telephoto lenses. I've had no issues with this on my telephoto (though I never tried the single peak, so I can't confirm that it does cause problems). It's a nice, solid piece of kit with excellent smooth rotation.

Laura originally posted on mygobe.com
Thumbs up!
6 October 2021

Very pleased for what I got at this price! I like the fact that there are different peaks at different prices. I opted to go with the Plus+ version because of the coatings and I thought the shorter stop range would produce better results overall. Kudos for planting trees and for the packaging design!

Dimitris originally posted on au.urth.co

Specification

Filter TypeGraduated ND
Circular Size40.5 mm Rear Filter Thread
RotatingYes
Front Accessory Thread / Bayonet40.5 mm
CoatingsMulti-Coating
Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm
Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm
Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm
Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm
Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm
Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm
Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm

Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm

$71.20

(23 reviews)

Urth Soft Graduated ND8 Lens Filter (Plus+) The Soft Graduated ND8 Lens Filter Plus+ from Urth provides a fixed 3 f-stop light reduction from half your image for balanced exposure and better dynamic range in soft graduated light conditions. By blocking 3 f-stops of light from half the image, you can balance your exposure when the foreground is darker than the background - such as shooting landscapes in the mountains. The soft graduation creates a natural blending of light. The Plus+ range features 20-layers of nano-coating providing easier cleaning and better protection against water, oil, and scratches. These layers also provide a higher maximum light transmission and a more consistent transmission curve for truer light reduction. The filter is double-threaded for stacking filters or using screw-mount lens caps. The B270 Schott optical glass is coated with a 20-layer nano-coating for truer light transmittance, better protection, and easier cleaning. This consciously designed ultra-slim rim avoids vignetting and its durable magnalium is guaranteed for life.

Urth Soft Graduated ND8 Lens Filter (Plus+) The Soft Graduated ND8 Lens Filter Plus+ from Urth provides a fixed 3 f-stop light reduction from half your image for balanced exposure and better dynamic range in soft graduated light conditions. By blocking 3 f-stops of light from half the image, you can balance your exposure when the foreground is darker than the background - such as shooting landscapes in the mountains. The soft graduation creates a natural blending of light. The Plus+ range features 20-layers of nano-coating providing easier cleaning and better protection against water, oil, and scratches. These layers also provide a higher maximum light transmission and a more consistent transmission curve for truer light reduction. The filter is double-threaded for stacking filters or using screw-mount lens caps. The B270 Schott optical glass is coated with a 20-layer nano-coating for truer light transmittance, better protection, and easier cleaning. This consciously designed ultra-slim rim avoids vignetting and its durable magnalium is guaranteed for life.

Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm

(23 reviews)

Urth Soft Graduated ND8 Lens Filter (Plus+) The Soft Graduated ND8 Lens Filter Plus+ from Urth provides a fixed 3 f-stop light reduction from half your image for balanced exposure and better dynamic range in soft graduated light conditions. By blocking 3 f-stops of light from half the image, you can balance your exposure when the foreground is darker than the background - such as shooting landscapes in the mountains. The soft graduation creates a natural blending of light. The Plus+ range features 20-layers of nano-coating providing easier cleaning and better protection against water, oil, and scratches. These layers also provide a higher maximum light transmission and a more consistent transmission curve for truer light reduction. The filter is double-threaded for stacking filters or using screw-mount lens caps. The B270 Schott optical glass is coated with a 20-layer nano-coating for truer light transmittance, better protection, and easier cleaning. This consciously designed ultra-slim rim avoids vignetting and its durable magnalium is guaranteed for life.

Urth Soft Graduated ND8 Lens Filter (Plus+) The Soft Graduated ND8 Lens Filter Plus+ from Urth provides a fixed 3 f-stop light reduction from half your image for balanced exposure and better dynamic range in soft graduated light conditions. By blocking 3 f-stops of light from half the image, you can balance your exposure when the foreground is darker than the background - such as shooting landscapes in the mountains. The soft graduation creates a natural blending of light. The Plus+ range features 20-layers of nano-coating providing easier cleaning and better protection against water, oil, and scratches. These layers also provide a higher maximum light transmission and a more consistent transmission curve for truer light reduction. The filter is double-threaded for stacking filters or using screw-mount lens caps. The B270 Schott optical glass is coated with a 20-layer nano-coating for truer light transmittance, better protection, and easier cleaning. This consciously designed ultra-slim rim avoids vignetting and its durable magnalium is guaranteed for life.

$71.20 - $89.00

in 3 offers

The lowest price for Urth Soft Grad ND8 Lens Filter Plus+, 40.5mm right now is $71.20 at Georges Cameras, compared across 3 retailers.

The all-time low was $61.00 on 9 May 2026 — today's price is 17% above the lowest ever. That's a little above the best price we've seen.

Prices last updated 14 May 2026.

Size:

37 mm
39 mm
43 mm
46 mm
49 mm
52 mm
55 mm
58 mm
62 mm
67 mm
72 mm
77 mm
82 mm
86 mm
95 mm
105 mm
112 mm
127 mm