Virtue Full Shampoo - 240ml
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
in 25 offers
The lowest price for Virtue Full Shampoo - 240ml right now is $24.00 at TKAY Studio, compared across 25 retailers.
The all-time low was $19.20 on 24 Nov 2025 — today's price is 25% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 5 Sept 2026.
Last updated at 05/09/2026 11:11:33
Virtue Full Shampoo — TKAY Studio
Virtue Full Shampoo 240ml/8fl oz
Delivery between 14–17 Sept $55.27
Virtue Labs Full Shampoo, 8 oz
Delivery between 14–16 Sept $41.67
Virtue Full Shampoo 240ml
Free delivery between Tue – Thu
VIRTUE LABS Full Shampoo 240ml
Full Shampoo 240ml
Virtue Full Shampoo
Delivery between 12–16 Sept $48.62
Virtue Full Shampoo 240ml
Delivery between Wed – Thu $9.70
Virtue Full Shampoo 240ml – Sulfate-Free Thickening Volumising Haircare for Fine Hair
Delivery between 9–15 Sept $9.95
Virtue Full Shampoo 240Ml
Delivery between Tue – Thu $7.95
originally posted on sephora.com
This completely changed my heat and colour damaged hair! I have curly, frizzy, brittle, spilt ends, and extremely dry hair and I will never stop buying this and the matching conditioner. The price is definitely worth it!!! My hair did not grow for like 5 years and this not only fixed my hair problems, it also GREW IT!! I was ready to spend whatever I needed to fix and grow my hair and I was so happy when I finally found these products. You will need to be consistent with it and I also use the Virtue clarifying shampoo once in a while. I also use their repair mask, which is expensive but also VERY worth it. OVERALL, I am beyond thankful for Virtue and if you are trying to fix VERY damaged and dry hair, you need this!! My hair has never been more healthy and after ... MoreThis completely changed my heat and colour damaged hair! I have curly, frizzy, brittle, spilt ends, and extremely dry hair and I will never stop buying this and the matching conditioner. The price is definitely worth it!!! My hair did not grow for like 5 years and this not only fixed my hair problems, it also GREW IT!! I was ready to spend whatever I needed to fix and grow my hair and I was so happy when I finally found these products. You will need to be consistent with it and I also use the Virtue clarifying shampoo once in a while. I also use their repair mask, which is expensive but also VERY worth it. OVERALL, I am beyond thankful for Virtue and if you are trying to fix VERY damaged and dry hair, you need this!! My hair has never been more healthy and after using for over a year, my hair has grown so much.
originally posted on sephora.com
I recently received a bottle of Recovery Shampoo complimentary from Virtue Labs in exchange for my honest review, and this is my new favorite shampoo.Virtue Labs' Recovery Shampoo is a premium hair care product that stands out for its exceptional performance in restoring damaged hair. The formula is designed to repair and strengthen hair, while also providing a deep cleanse that effectively removes buildup and impurities.One of the key features of the Recovery Shampoo is its use of Alpha Keratin 60ku®, a unique, patented protein that is derived from human hair. This protein has been shown to bond with damaged strands of hair, effectively repairing and strengthening them from the inside out. The result is hair that looks and feels healthier, smoother, and more ... MoreI recently received a bottle of Recovery Shampoo complimentary from Virtue Labs in exchange for my honest review, and this is my new favorite shampoo.Virtue Labs' Recovery Shampoo is a premium hair care product that stands out for its exceptional performance in restoring damaged hair. The formula is designed to repair and strengthen hair, while also providing a deep cleanse that effectively removes buildup and impurities.One of the key features of the Recovery Shampoo is its use of Alpha Keratin 60ku®, a unique, patented protein that is derived from human hair. This protein has been shown to bond with damaged strands of hair, effectively repairing and strengthening them from the inside out. The result is hair that looks and feels healthier, smoother, and more resilient.In addition to its repairing properties, the Recovery Shampoo also provides a luxurious lather that thoroughly cleanses hair without stripping it of its natural oils. This makes it an excellent choice for those with dry or damaged hair, as it helps to restore moisture and hydration to the hair.Overall, I highly recommend Virtue Labs' Recovery Shampoo for anyone looking to repair and restore their hair to its full health and beauty. Its high-quality formula and impressive results make it a standout product in the crowded hair care market.
originally posted on virtuelabs.com
I love the product. I bought the full shampoo/ conditioner, volume mousse and hairspray. First order went off without a hitch other than it takes them a long time to get product out. Second order I ordered from "spring cleaning sale" shampoo/ conditioner set, volume mousse and texturizing spray. I emailed them asking about the 6 day and still in processing of my order. The response was not friendly. (I had placed a 3rd order at same time) I got a response the next day as well as the shipment notice on the third order placed less than 24 hours prior. THEN i suddenly get shipping confirmation on the 2nd order I was inquiring about AND they ship 2 of the 3 items but still charged me for all items even tho not shipped. Not much of a sale that way. You CAN NOT reach a ... MoreI love the product. I bought the full shampoo/ conditioner, volume mousse and hairspray. First order went off without a hitch other than it takes them a long time to get product out. Second order I ordered from "spring cleaning sale" shampoo/ conditioner set, volume mousse and texturizing spray. I emailed them asking about the 6 day and still in processing of my order. The response was not friendly. (I had placed a 3rd order at same time) I got a response the next day as well as the shipment notice on the third order placed less than 24 hours prior. THEN i suddenly get shipping confirmation on the 2nd order I was inquiring about AND they ship 2 of the 3 items but still charged me for all items even tho not shipped. Not much of a sale that way. You CAN NOT reach a person. Only email. BUYER BEWARE.
| Choices | Cruelty Free |
| Choices | Sulphate Free |
| Choices | Vegan |
| Hair Texture | Fine |
| Hair Texture | Medium |
Virtue Full Shampoo — TKAY Studio
Virtue Full Shampoo 240ml/8fl oz
Delivery between 14–17 Sept $55.27
Virtue Labs Full Shampoo, 8 oz
Delivery between 14–16 Sept $41.67
Virtue Full Shampoo 240ml
Free delivery between Tue – Thu
VIRTUE LABS Full Shampoo 240ml
This completely changed my heat and colour damaged hair! I have curly, frizzy, brittle, spilt ends, and extremely dry hair and I will never stop buying this and the matching conditioner. The price is definitely worth it!!! My hair did not grow for like 5 years and this not only fixed my hair problems, it also GREW IT!! I was ready to spend whatever I needed to fix and grow my hair and I was so happy when I finally found these products. You will need to be consistent with it and I also use the Virtue clarifying shampoo once in a while. I also use their repair mask, which is expensive but also VERY worth it. OVERALL, I am beyond thankful for Virtue and if you are trying to fix VERY damaged and dry hair, you need this!! My hair has never been more healthy and after ... MoreThis completely changed my heat and colour damaged hair! I have curly, frizzy, brittle, spilt ends, and extremely dry hair and I will never stop buying this and the matching conditioner. The price is definitely worth it!!! My hair did not grow for like 5 years and this not only fixed my hair problems, it also GREW IT!! I was ready to spend whatever I needed to fix and grow my hair and I was so happy when I finally found these products. You will need to be consistent with it and I also use the Virtue clarifying shampoo once in a while. I also use their repair mask, which is expensive but also VERY worth it. OVERALL, I am beyond thankful for Virtue and if you are trying to fix VERY damaged and dry hair, you need this!! My hair has never been more healthy and after using for over a year, my hair has grown so much.
I recently received a bottle of Recovery Shampoo complimentary from Virtue Labs in exchange for my honest review, and this is my new favorite shampoo.Virtue Labs' Recovery Shampoo is a premium hair care product that stands out for its exceptional performance in restoring damaged hair. The formula is designed to repair and strengthen hair, while also providing a deep cleanse that effectively removes buildup and impurities.One of the key features of the Recovery Shampoo is its use of Alpha Keratin 60ku®, a unique, patented protein that is derived from human hair. This protein has been shown to bond with damaged strands of hair, effectively repairing and strengthening them from the inside out. The result is hair that looks and feels healthier, smoother, and more ... MoreI recently received a bottle of Recovery Shampoo complimentary from Virtue Labs in exchange for my honest review, and this is my new favorite shampoo.Virtue Labs' Recovery Shampoo is a premium hair care product that stands out for its exceptional performance in restoring damaged hair. The formula is designed to repair and strengthen hair, while also providing a deep cleanse that effectively removes buildup and impurities.One of the key features of the Recovery Shampoo is its use of Alpha Keratin 60ku®, a unique, patented protein that is derived from human hair. This protein has been shown to bond with damaged strands of hair, effectively repairing and strengthening them from the inside out. The result is hair that looks and feels healthier, smoother, and more resilient.In addition to its repairing properties, the Recovery Shampoo also provides a luxurious lather that thoroughly cleanses hair without stripping it of its natural oils. This makes it an excellent choice for those with dry or damaged hair, as it helps to restore moisture and hydration to the hair.Overall, I highly recommend Virtue Labs' Recovery Shampoo for anyone looking to repair and restore their hair to its full health and beauty. Its high-quality formula and impressive results make it a standout product in the crowded hair care market.
I love the product. I bought the full shampoo/ conditioner, volume mousse and hairspray. First order went off without a hitch other than it takes them a long time to get product out. Second order I ordered from "spring cleaning sale" shampoo/ conditioner set, volume mousse and texturizing spray. I emailed them asking about the 6 day and still in processing of my order. The response was not friendly. (I had placed a 3rd order at same time) I got a response the next day as well as the shipment notice on the third order placed less than 24 hours prior. THEN i suddenly get shipping confirmation on the 2nd order I was inquiring about AND they ship 2 of the 3 items but still charged me for all items even tho not shipped. Not much of a sale that way. You CAN NOT reach a ... MoreI love the product. I bought the full shampoo/ conditioner, volume mousse and hairspray. First order went off without a hitch other than it takes them a long time to get product out. Second order I ordered from "spring cleaning sale" shampoo/ conditioner set, volume mousse and texturizing spray. I emailed them asking about the 6 day and still in processing of my order. The response was not friendly. (I had placed a 3rd order at same time) I got a response the next day as well as the shipment notice on the third order placed less than 24 hours prior. THEN i suddenly get shipping confirmation on the 2nd order I was inquiring about AND they ship 2 of the 3 items but still charged me for all items even tho not shipped. Not much of a sale that way. You CAN NOT reach a person. Only email. BUYER BEWARE.
I have spent hundreds upon hundreds of dollars between Virtue Labs directly and Amazon (for expediency) because Virtue is very slow to ship, I have decided that Virtue Labs is no longer the hair product line for me. After a $74 bottle of their smooth shampoo slipped out of my hands and broke onto my shower floor I contacted virtual labs to see if they had any resolution. You would think spending the money that I have they would be happy to accommodate but I was told to go to Amazon or Target and buy a $10 pump bottle to put what’s left of my contents into. As if I could even get the shampoo out of the bottle. Positioning the broken shampoo bottle upside down into a container it took over a half hour for me to get the smallest amount of product out. I guess $74 ... MoreI have spent hundreds upon hundreds of dollars between Virtue Labs directly and Amazon (for expediency) because Virtue is very slow to ship, I have decided that Virtue Labs is no longer the hair product line for me. After a $74 bottle of their smooth shampoo slipped out of my hands and broke onto my shower floor I contacted virtual labs to see if they had any resolution. You would think spending the money that I have they would be happy to accommodate but I was told to go to Amazon or Target and buy a $10 pump bottle to put what’s left of my contents into. As if I could even get the shampoo out of the bottle. Positioning the broken shampoo bottle upside down into a container it took over a half hour for me to get the smallest amount of product out. I guess $74 wasn’t enough of an investment for me to spend to actually use my overpriced shampoo. People are hanging onto their money for dear life these days. Spending this kind of money on hair care is certainly a luxury and so was having customers that are willing to spend that kind of money. Your customer service has left me disappointed and onto the next line of hair care products. Do better!
I don’t usually leave reviews, but this shampoo solved one of my most irritating daily struggles. For a while, I’d been getting out of the shower and my scalp was still visibly oily and gross and I tried everything to fix it. I scrubbed my head with my old shampoo like they do at the salon, I used a blow dryer, I washed my hair every day. Nothing. The first time I used this, I was IMMEDIATELY relieved. I let my hair air dry and it felt weightless. I could touch my scalp and not feel a slick residue for the first time in weeks. I will use this shampoo forever, I’m so happy. This might sound like a really dramatic review but when you’ve been struggling to feel clean for a long time and you finally find something that works, it’s a big deal.
My hair has always been fine but now that I'm 58, on hormones and thyroid meds, my hair is thin. I first tried Full shampoo almost a year ago and didn't notice a change in my hair. I was given another bottle in May and tried it again. I was amazed. My hair was more full and manageable within a week or so. I then saw the Flourish shampoo and thought the description was exactly for me. Unfortunately, it was not and I started to see thin spots on my temples. I also noticed the Flourish shampoo does not lather the way the Full shampoo does. It makes it hard to be sure you have applied it to your whole head. Normally I wouldn't care about lather but when it is a treatment shampoo it is needed to ensure you get coverage. So, I have now gone back to Full shampoo in hopes ... MoreMy hair has always been fine but now that I'm 58, on hormones and thyroid meds, my hair is thin. I first tried Full shampoo almost a year ago and didn't notice a change in my hair. I was given another bottle in May and tried it again. I was amazed. My hair was more full and manageable within a week or so. I then saw the Flourish shampoo and thought the description was exactly for me. Unfortunately, it was not and I started to see thin spots on my temples. I also noticed the Flourish shampoo does not lather the way the Full shampoo does. It makes it hard to be sure you have applied it to your whole head. Normally I wouldn't care about lather but when it is a treatment shampoo it is needed to ensure you get coverage. So, I have now gone back to Full shampoo in hopes to correct that and get back to where I was. I highly recommend the Full shampoo!
I have very mixed feelings about this shampoo and conditioner. I have fine, brittle, frizzy hair, and I am ready to splurge on hair care. I don’t feel this product is worth the price. Initially, the shampoo is very thick and I found it hard to really distribute it in my hair. The conditioner as well I had trouble saturating my hair with. Once I rinsed, I was really surprised by how my hair felt like straw and was more difficult to brush considering the hydrating claims. It did not feel nice. Once my hair was dry and I brushed it again, I was pleasantly surprised by how much my usual frizz was reduced and and my hair looked healthy, although it was a little heavier than usual. All things considered, there are cheaper options that perform just as well or better.
This is a beautiful formula! My hair has been falling out (due to age? Not sure, still trouble shooting), and my scalp is super sensitive. This is a low fragrance gentle formula that cleaned my hair well without stripping it, and left my curls in tact. I noticed less hair fall in the shower, and my scalp feels so nice! It did not itch more or get sore, and it didn’t cause flakes (sure sign of something not agreeing with me). Most shampoos don’t do anything great for my scalp and some really irritate it (even luxury and salon formulas), I’m starting to think this is my new favorite. If you have a sensitive scalp prone to dryness or flakiness, this is worth a try.Gifted by Virtue Labs.
I tried this 3 times before I had to return it. This absolutely STRIPS your hair and scalp, I felt it in the shower during my first use. After rinsing my strands felt awful and the conditioner did nothing to revitalise how dry it was.I tried it again with a hair oil to protect and then again with a few days in-between and realised its so drying and stripping its actually damaging my hair. My roommate gave it a go and also hated it and she has healthy shiny gorgeous locks. We both had to do intense mask treatments to get our hair back to what it was.Also like most Virtue products its SO full of fragrance/parfum and stinks too much. I would NOT recommend this to anyone.
Virtue gifted me this product to test, honest opinions are my own.Virtue Recovery Shampoo $40/8oz is an expensive but effective shampoo and a great value since I only need to use a quarter size amount once a week or two!Repair shampoos usually weigh my hair down but not the Recovery Shampoo! I rely on dry shampoo, hair spray and hair oil to get my hair through the week with two washes. My scalp and hair felt refreshed and cleansed from all of the product without stripping of moisture.This shampoo passed the test of air drying my waist length, semi wavy unprocessed 2a hair. My last cut was almost 2 years ago so my ends are dry and damaged from heat styling. My hair air dried smoother, softer and less frizzy.Highly recommend using with Recovery Conditioner!
| Choices | Cruelty Free |
| Choices | Sulphate Free |
| Choices | Vegan |
| Hair Texture | Fine |
| Hair Texture | Medium |
