Buy wisely
Buy wiselyBuy wisely
For RetailersFor developers
  1. Home
Buy wisely

BuyWisely is your one stop price comparison platform, delivering the best deals from over 20,000 online shops. We empower shoppers to make smart, cost-effective choices by offering transparent pricing, price history, and the latest deals across a broad range of products. With BuyWisely, your money goes further.

Popular Shops
JB Hi-Fi
The Good Guys
Harvey Norman
Appliances Online
Bing Lee
Kogan
Amazon
Officeworks
Contact Us
[email protected]
Affiliate Disclosure
Legal Information
Privacy Policy
Logos provided by Logo.dev
© 2026 BuyWisely•Price data powered by pricesAPI.io•Retailers: SellWisely.io
Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold
Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold
Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold
Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold
Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold
Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold

Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold

(157 reviews)

Innosense has a pleasant summer blossom fragrance and is as easy and simple to use as normal Koleston Perfect, using the same numbering system and development times and being intermixable. They literally reshaped the traditional hair dye molecule to make it less likely to cause an allergic reaction but without losing any of the colour vibrancy and coverage that clients demand.

Innosense has a pleasant summer blossom fragrance and is as easy and simple to use as normal Koleston Perfect, using the same numbering system and development times and being intermixable. They literally reshaped the traditional hair dye molecule to make it less likely to cause an allergic reaction but without losing any of the colour vibrancy and coverage that clients demand.

Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold

$8.27

(157 reviews)

Innosense has a pleasant summer blossom fragrance and is as easy and simple to use as normal Koleston Perfect, using the same numbering system and development times and being intermixable. They literally reshaped the traditional hair dye molecule to make it less likely to cause an allergic reaction but without losing any of the colour vibrancy and coverage that clients demand.

Innosense has a pleasant summer blossom fragrance and is as easy and simple to use as normal Koleston Perfect, using the same numbering system and development times and being intermixable. They literally reshaped the traditional hair dye molecule to make it less likely to cause an allergic reaction but without losing any of the colour vibrancy and coverage that clients demand.

$8.27 - $35.20

in 9 offers

The lowest price for Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold right now is $8.27 at Cosmetic World, compared across 9 retailers.

The all-time low was $8.27 on 13 May 2026. That's the lowest price we've ever tracked — a great time to buy.

Prices last updated 13 May 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 13/05/2026 20:34:22

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Cosmetic World

$8.27

WELLA - KOLESTON PERFECT INNOSENSE Koleston Perfect Innosense 0/43

Delivery between 19–21 May $34.44

Style Rule

$12.39

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color 43 Red Gold / 2 oz

Delivery $9.64

BIG W

$27.98

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color - Size 2 oz

Free delivery between Fri – Sat

Woolworths

$27.98

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color 2 oz

Delivery between 18–28 May $10

Matt Blatt

$27.98

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color

Delivery $9.95

Dick Smith AU

$27.98

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color

Delivery $9.95

Brosa

$27.98

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color

Delivery $9.95

Fresh Beauty Co.

$29.15

Wella Koleston Perfect Innosense Permanent Creme Hair Color - 0 43 Red Gold by Wella for Unisex - 2 oz Hair Color

Delivery between 19–27 May $8.95

Medcart

$35.20

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color

Free delivery between 14–21 May

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

29 July 2018Linh P

originally posted on unitedsalonsupplies.com

This 55/66 is very light and red.not reflects the color like in the pictures. Also dark brown 3N will turn out black. The medium brown turn out so dark like black too. I order 5N, it is not available. I will return and order different color. Shipping is fast.

2.5 stars.
22 July 2024Harley

originally posted on walmart.com

Not well stocked. Cashiers don’t greet you or thank you. I always feel dirty when I leave the store. The store in the neighboring community isn’t much better. Would love to see them bring layaway back! I worked at a Walmart years ago and the stores and associates aren’t like they used to be. Instead of adhering to values, it seems like the leaders have done ALOT of compromising and lowered their expectations.

AMAZING
28 June 2018Jenny

originally posted on sleekshop.com

25 years of coloring my hair, I started having reactions ... itching, bumps, breakouts. I had to wash my scalp w medicated shampoo for two days each time.THEN I found this Wella Kolsten Perfect Innosense... no breakouts no itching !!Same color effect as others. I love it!

Specification

Manufacturers Express Warranty (months)1

Price comparison

Updated about 2 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Cosmetic World

$8.27

WELLA - KOLESTON PERFECT INNOSENSE Koleston Perfect Innosense 0/43

Delivery between 19–21 May $34.44

Style Rule

$12.39

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color 43 Red Gold / 2 oz

Delivery $9.64

BIG W

$27.98

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color - Size 2 oz

Free delivery between Fri – Sat

Woolworths

$27.98

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color 2 oz

Delivery between 18–28 May $10

Matt Blatt

$27.98

Koleston Perfect Innosense Permanent Creme Hair Color - 0-43 Red Gold by Wella for Unisex - 2 oz Hair Color

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

29 July 2018

This 55/66 is very light and red.not reflects the color like in the pictures. Also dark brown 3N will turn out black. The medium brown turn out so dark like black too. I order 5N, it is not available. I will return and order different color. Shipping is fast.

Linh P originally posted on unitedsalonsupplies.com
2.5 stars.
22 July 2024

Not well stocked. Cashiers don’t greet you or thank you. I always feel dirty when I leave the store. The store in the neighboring community isn’t much better. Would love to see them bring layaway back! I worked at a Walmart years ago and the stores and associates aren’t like they used to be. Instead of adhering to values, it seems like the leaders have done ALOT of compromising and lowered their expectations.

Harley originally posted on walmart.com
AMAZING
28 June 2018

25 years of coloring my hair, I started having reactions ... itching, bumps, breakouts. I had to wash my scalp w medicated shampoo for two days each time.THEN I found this Wella Kolsten Perfect Innosense... no breakouts no itching !!Same color effect as others. I love it!

Jenny originally posted on sleekshop.com
Good price
17 September 2020

Very happy with the hair colour! I have to use the innosense! Because I am allergic to other hair dyes! And the price is good value!

jaynbrantiga0 originally posted on ebay.com
Great professional quality hair dye for those with allergies.....
26 January 2016

I was recently told that i have an allergy to some of the ingredients in my hair dye, in particular PPD, or Phenylenediamine, some call "Black Henna". It is the number one allergen in hair dye, esp. black. Wella is the only hair company in the USA that i found that makes PPD free dye. The medical studies show that the ingredient used in Wella is related but different enough to reduce the incidents of reactions to the ingredient. I have been using it for over two months and not had one reaction. I love it. It is a must if you want black hair. And it covers grey very well with 20 volume peroxide. IT is extremely gentle on your hair and scalp.

Cathy originally posted on sleekshop.com
I am deadly allergic to PPD so this is the only hair color I can use to cover my gray. I do not w...
22 May 2020

I am deadly allergic to PPD so this is the only hair color I can use to cover my gray. I do not wait long, just put it over the gray hair and comb it through, wait for a few minutes and wash.

B. Sahmali originally posted on homeessentialsdirect.com
I'm a guy who colors my hair and developed an uncomfortable and painful allergy to traditional me...
30 July 2016

I'm a guy who colors my hair and developed an uncomfortable and painful allergy to traditional men's hair colors. I was about to give up and go gray when I found this. This product looks better than others I've used and no allergic reaction! Thanks Wella!

GPD Nash originally posted on homeessentialsdirect.com
Not PPD free
23 April 2016

I was recommended to try Wella KOLESTON Perfect Innosense because I'm severely allergic to PPD. Many reviews on the Internet and this site stated this particular brand was PPD free and/or due to ME chemical less likely to produce an allergic reaction. This is not the case. DO NOT buy this product if allergic to PPD. This product contains 2-METHOXYMETHYL-p-PHENYLENEDAIMINE.ALWAYS ALWAYS do a test patch.

Katherine originally posted on sleekshop.com
Very Happy
28 April 2016

This is the first time I tried this brand and I am very pleased with both the color and the texture of my hair. First off this color is actually what is says it is. I tried 2 other brands with the same name/number. Both were very bland and made my hair feel dry and stiff. I decided to give this brand a try and I'm very glad I did. I mix this color with the 8/0 and get my perfect color. Not only this, but my hair's condition actually improved. I just ordered a few more boxes bc I hate it when the color becomes so popular that it's backordered. Lol I do not want to run out now that I have found perfection. ;-)

Annette D originally posted on sleekshop.com
[Rewarded Review] costly
1 March 2017

I wish the tubes were 100ml. I have always used this brand but I am finding the cost increasingly too much. I have customers complaining when I increase the cost. My prices will go up again in April and I unfortunately will have to consider another brand

dawn originally posted on wella.com

Specification

Manufacturers Express Warranty (months)1