Innovative comfort fixing Innovative comfort fixing technology not only gives long-lasting color but also makes your lips comfy without dryness and enables blurring makeup. Gliding on lips softly as choux cream, color pigment adheres to lips fast, and elastomer gel gives blur effects on it. Light choux cream texture The light choux cream texture glides softly, filling up all the wrinkles of lips. The texture is light as air, moisturizing inside, and fuzzy outside. 8 velvet shades of natural color pay-off The special technology that minimizes turbidity and maximizes clearness of color gives natural color pay-off that goes well with your own lips' color. France Eve Vegan certification Chou Velvet achieved vegan certification from France Eve Vegan. Double moisturizing & allergen-free fragrance Patented aqua ceramide cares for lips on the outside, and permeating small-molecule hyaluronic acid gives elasticity and hydration on the inside. Fragrance is free from allergen.