Arctic Fox contains no drying alcohols, PPD, or harsh chemicals. Formulate a color that is highly pigmented, bleeds less, and won't stain your skin. Arctic Fox is the long-lasting semi-permanent color that is easy to work with, conditioning, and smells absolutely great. All semi-permanent colors will fade, but not all fade equally. Arctic Fox is formulated to fade within the original color spectrum, so as the color fades, the shades will continue to be the gorgeous tones that clients wanted. Arctic Fox Company donates 15% to help prevent animal abuse and cruelty.