Turn Up the Brightness with our new Neon Colors! Electrify your look with our vibrant, UV-reactive shades. Each dye is packed with our brightest pigments - giving you long lasting coverage of eye-catching color! Neon Guava is a one- of-a-kind, vibrant red hair dye. * This is a semi-permanent red hair dye * Our dyes are non-damaging and do not require developer. * All our dyes are vegan & cruelty-free! * Each bottle contains 4 oz. of hair dye * All colored hair dyes require light blonde or platinum hair prior to application * Using a tint brush is recommended for even application Our shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all- over application. Ingredients: Water, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Basic Red 14, Basic Yellow 40, Basic Violet 16, Fragrance