Longer lashes in a jiffy! The Fruit Pigmented Ultra Lengthening Mascara by 100% Pure ensures beautifully vibrant, glossy lashes in the blink of an eye! It separates, lengthens and intensifies the eyelashes, providing it with all the benefits of provitamin B5, vitamin E, proteins derived from oats and wheat. It is gentle enough for all skin types and contact lens wearers. Application: Apply to the eyelashes using zigzag movements, starting at the base of the lash and working upwards. Apply 1 - 3 coats depending on the desired result. Easily removed with water or face cleanser.