This 100% Pure Multi-Vitamin + Antioxidants Potent PM Serum contains 10% pure Vitamin C, 1% Retinol and 1% CoQ10, which are all recognised for their age-defying properties, helping to reduce lines and wrinkles, firm the skin, and reverse the ageing effects of sun damage. With a base of nourishing Rose Water, and with skin-loving ingredients such as Rosehip Oil and Seabuckthorn Oil, this innovative serum is a super-potent and vitamin-rich night serum designed to reverse the signs of ageing and sun damage, increase firmness and elasticity, and restore a healthy, youthful glow to the complexion. Containing a 10% concentration of Vitamin C in the form of Magnesium Ascorbyl Phosphate (the highest-quality, most stable form of Vitamin C), this powerful formula also contains 10% Niacinamide (a form of Vitamin B3), and 10% Vitamin E in a pH-stabilised form. These anti-ageing superstars work together to boost the production of collagen and elastin, brighten and even skin tone, increase ceramide levels to restore moisture and suppleness, and rejuvenate and protect skin from free-radical and environmental damage. This serum can also be used in conjunction with the 100% Pure Multi-Vitamin + Antioxidants Ultra Riche PM Treatment. *This formula is recommended for night-time use only: the high percentage of active ingredients is too potent for daytime use. Avoid during pregnancy. Made in California. Cruelty-free, Vegan.