From the manufacturer: Why Gold Standard Whey? Quality Optimum Nutrition has a history of setting one of the high standards for quality. Each shake mixes up effortlessly using just a glass and spoon, and tastes consistently good, shake after shake. Usage Occasions - First thing in the morning. - Before exercise. - After exercise. Benefits The amino acids in protein are the building blocks of muscle protein synthesis. A whey protein shake consumed before or after exercise helps kick-start this recovery process. The Gold Standard For Protein Quality Optimum Nutrition has been trusted to provide the highest quality in post-workout recovery for over 30 years and in 90+countries. After careful supplier selection, each ingredient is tested to assure exceptional purity, potency and composition. We hold ourselves to the highest production standards, all so you can unlock your body's full potential. Optimum Nutrition Gold Standard Whey Whey Protein Isolates (WPI) are the purest form of whey protein that currently exis