The Lipstick is a semi-matte, buttery formula, with serious staying power. Packed with Vitamin E and Shea butter this will leave your lips comfortable with a velvety finish. Available in 42 highly pigmented shades, The Lipstick features some of our iconic numbers like our perfect nude-pink 503, as well as some of our boldest ones, like the legendary 900, our renowned black lipstick. And many more to choose from. This lipstick (really) is everything you need! A design masterpiece that comes in a magnetic, colour coded, soft-touch case: a makeup bag must-have. From nude, to bold and everything in between, there's a lipstick for everyone. How to use Step 1Start by lining your lips with your favourite The Automatic Lip Liner. Step 2Choose from our 42 shades of The Lipstick, a semi-matte buttery formula. Step 3Apply directly to the lips, our precise bullet will perfectly hug the lips and make lipstick application a dream.