Features 400 Thread Count 100% cotton with sateen finish All european pillowcases are tailored Exceptionally durable, soft and silky smooth Contemporary pallet of colours available Why Allura Linen Hotel Collection Bed Sheets The mix which creates a high-quality sheet Fibre: Longer fibre is ideal, because when you spin the yarn, it gives it strength, which means less pilling. Cheap sheets, use poor quality fibre which translates into poor yarn and no strength/quality Weave: A quality weave, Depends on the type of sheet, most people generally prefer the sateen weave. Finish is everything: Cheaper sheets are associated with uneven, or poor quality stitching. I can guarantee you there is a huge difference on where the sheets are manufactured and by which manufacturer. Numbers are not what they mean: Even if a sheet has a high thread count, that can be inflated by manipulating the sheet making process with a low-quality construction or thread. Always buy from reputable retailers, the old saying goes, if its too good to be true it always is