NEW Shades of Intrigue from AGEbeautiful Anti-Aging Permanent Liqui-Creme Haircolor is an intoxicatingly rich palette of red, violet, and indigo shades. The new vibrant color intensities provide 100% gray coverage plus a bold, captivating look, for ultimate dimensional shine. A healthy scalp is a foundation for healthy hair. Our hair also experiences five other signs of aging. It loses volume, manageability, color, moisture, and shine. AGEbeautiful Anti-Aging Permanent Liqui-Crème Hair color is the first permanent liqui-crème hair color developed to fight all five signs of aging hair and is now formulated with antioxidant vitamin e, which helps your hair and scalp stay hydrated and moisturized. Plus, Melanin, Keratin Peptide, Silk Protein, and a patented conditioning technology helps to replenish hair with the essential components lost with aging. The formula penetrates deeply and absorbs quickly to cover gray 100%. With a complete palette of natural-looking shades to choose from, AGEbeautiful has superior gray coverage and hair feels fuller, silkier, and radiates with shine.