Achieve brilliant, fade resistant hair hues with the Affinage Infiniti Permanent - 7.01 MEDIUM NATURAL ASH BLONDE . Features the breakthrough DAT2 technology for an in-built lift which enables reduced processing times and the use of lower developer strengths. Affinage Infiniti Permanent offers an eclectic mix of shades ranging from warm coffee hues, supreme blondes, vibrant reds and violets all the way through to rich coppers. Features Increased shine and longevity of color Advanced DAT2 technology for an inbuilt lift Eliminates need for high developer strengths Reduced processing times Improved fragrance Low ammonia content Low pH Extensive range of shades