Armani Exchange is a sub-brand of Armani that targets a younger audience who follow modern trends. The urban lifestyle, in particular, influences its design. While Armani Exchange caters to a younger consumer base, it's important to note that Armani's core values are still evident in their designs. Armani Exchange watches come in a wide range of variations, and some of them are even paired with high-quality bracelets, clearly showcasing Armani's DNA.