A plant-derived hair wash that gently removes residue while balancing the natural moisture of the scalp without irritation. Act + Acre's Hair Cleanse is made without harsh ingredients, including detergents and sulfates, and are safe for use on bleached, dyed, permed, keratin treated, and chemically straightened hair. Why do I need to mix the Hair Cleanse with water before applying? The Hair Cleanse is a creamy, concentrated blend of nutrients. It needs to be activated by mixing water in your hands to create a silky lather before applying it to the scalp. The more you can work up a lather, the better it will cleanse.